CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.
Conceived and promoted by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the campaign focuses on the narrative aspect of new communication with a portrait of a generation engaged in living life to the full and enjoying every moment. The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/carrera/47596/
The Heart Rhythm Society (HRS), through its efforts during Atrial Fibrillation Awareness Month in September and throughout the year, is working to raise awareness of the increased prevalence of the disease and the associated risk of stroke in patients living with atrial fibrillation (AFib). Today, HRS releases a new public service announcement (PSA) as part of its ongoing work to educate Americans about AFib, the most common heart arrhythmia, and how it increases one’s risk of stroke fivefold. The PSA can be viewed by clicking here.
AFib affects more than three million Americans and it is estimated that 12 to 16 million Americans will have AFib by 2050. AFib occurs when the upper chambers of the heart (the atria) fibrillate, or “quiver,” which causes a rapid, irregular heart rhythm. The normal heart rate for an adult is between 60 and 100 beats every minute. When the heart is experiencing AFib, the atria can beat over 300 times every minute.
To view the multimedia release go to:
http://www.multivu.com/players/English/7312151-heart-rhythm-society-afib-stroke-psa/
In the United States for 2014, about 62,900 new thyroid cancer cases will be diagnosed. Medullary thyroid cancer – a rare form of cancer located in the thyroid gland at the base of the throat – represents only about three to four percent of all thyroid cancers. Of those cases, just one third will be locally advanced or metastatic disease. With Thyroid Cancer Awareness Month in full swing, AstraZeneca has launched the aMTCSupport.com online resource center to provide information and support specifically designed for people living with advanced medullary thyroid cancer (aMTC) and their loved ones.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7080731-astrazeneca-amtcsupport-resources-for-advanced-medullary-thyroid-cancer/
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
Urlauber, die erstmals mit einem Wohnmobil in den Urlaub starten möchten, sollten sich optimal vorbereiten. Vor Reiseantritt sollten verschiedene Fahrsituationen geübt werden, wie das Rangieren, Kurven- und Bremsverhalten. Auch über die korrekte Beladung des Wohnmobils, sollten sich Reisende vorab genau informieren. Falsch gesicherte Ladung kann nicht nur die Insassen verletzen, sondern auch die Fahrstabilität des Wohnmobils beeinflussen. Um die Wahl des passenden Wohnmobils zu erleichtern hat der ADAC fünf Modelle getestet. Nachgestellt wurde eine Urlaubsfahrt mit voll beladenen Wohnmobilen der Hersteller Frankia, Adria, Sun Living und Hymer (Gewichtsklasse von 3,3 bis 4,2 Tonnen), mit und ohne ESP. Ergebnis: Beim Ausweichtest könnten ungeübte Fahrer ohne ESP Probleme durch die Schleuderneigung und das Pendeln bekommen. Hier empfiehlt der ADAC die Modelle von Frankia und Hymer (mit ESP), die im ADAC Test das Urteil „gut“ erhielten. Der Adria (mit ESP), der Frankia und der Sun Living (beide ohne ESP) schnitten mit „befriedigend“ ab, der Hymer (gefahren ohne ESP) erreicht ein „ausreichend“. ESP ist zwar kein Wundermittel, das alle Fahrfehler ausbügelt, aber das Regelsystem hilft dem ungeübten Gelegenheitsfahrer in gefährlichen Situationen Unfälle zu vermeiden. Ab dem 1. November 2014 ist übrigens die Ausstattung aller Neufahrzeuge mit ESP vorgeschrieben.
For the first time in their lives, hundreds of Tanzanian school children living in the country’s remote northern region will be going home with photographs of themselves when the South African-based Memory Foundation visits the region next year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kef/47545/
Forty-five million people – or 1 in 7 Americans – are living in poverty in the United States today. It often takes just one misfortune or one missed paycheck to change an individual or family’s life causing them to fall below the poverty line. Today, Catholic Charities USA (CCUSA) launches #End45 – Raise a Hand to End Poverty in America, a national initiative to help shine a spotlight on the issue and the millions of others in need or struggling to make ends meet.
Timed to coincide with Pope Francis’s visit to the United States in late September and to align with his commitment to helping the poor, #End45 – Raise a Hand to End Poverty in America encourages individuals to show support for the cause by taking a picture of their hand with “#End45” written on the palm and posting it to their social media channels using the hashtag #End45.
To view the multimedia release go to:
http://www.multivu.com/players/English/7599151-catholic-charities-end-poverty-in-america/
What does it look like to really live a full life – one that enriches and satisfies, that provides happiness and enables achievement? Abbott is talking to one million people worldwide to find out. And the answers aren’t as simple as you would think.
Does living fully look the same to an accountant in Shanghai as it does to an architect in New Delhi or a street artist in São Paulo? What about a factory worker in Detroit or a new mother in Berlin? In today’s hyperconnected world that is pulling us together in so many ways, how do our cultural differences, life experiences and personalities influence what it means to live a full life?
Early in this quest we’re seeing preliminary trends, like the role health plays in a full life in Shanghai and the importance of family in New York. We’ll have to see if this is confirmed as we go global with our research. The one thing that is becoming apparent is just how personal it gets when we talk to people about life.
This global quest is at the heart of what our company does—finding answers that have helped people live healthier, better lives for more than 125 years.
To view the multimedia release go to:
http://www.multivu.com/players/English/7611051-abbott-live-fully/
With a rich mix of cultures and a world-class educational setting, the town of Ann Arbor, Michigan, is the location of the HGTV Urban Oasis® 2016. Fans can now take a virtual tour of the renovated 1920s bungalow and then enter for a chance to win the fully furnished home during the upcoming sweepstakes period.
Located in the unique Water Hill area close to the prestigious University of Michigan campus, the charming home features an all-new interior and exterior with touches that make it a hot property for sustainable urban living at its best in this trendy neighborhood.
“HGTV recognized Ann Arbor as a small, friendly town with big-city sophistication and selected the location based on its proximity to the city’s most popular restaurants, shops and art galleries, close to schools, community parks and year-round activities,” said Ron Feinbaum, General Manager of HGTV Home Promotions.
To view the multimedia release go to:
http://www.multivu.com/players/English/7873151-hgtv-urban-oasis-2016/
Over the summer, architects, contractors and designers have been busy with an incredible home transformation on the sunny coast of Florida to bring fans the first ever HGTV® Dream Home Giveaway renovation. The sneak peek at this beautiful, one-of-a-kind makeover is now available at hgtv.com/hgtvdreamhome.
The waterfront property is shaded by giant royal palm trees and situated on the Indian River Lagoon with Intracoastal Waterway access. The updated, transitional take on Floridian style offers casual elegance with a clever play on classic coastal. The light and bright paradise is built for entertaining and relaxing by the water, complete with a private pool and a three-car garage. With approximately 3,150 square feet of living space, including three bedrooms and five bathrooms, the home blends the sophistication of the Hamptons with punches of tropical vibrancy.
To view the multimedia release go to:
http://www.multivu.com/players/English/7687151-hgtv-dream-home-2016-renovation/
SEE International, a nonprofit dedicated to providing essential vision care worldwide, is proud to announce the release of a new short film. Entitled “A Mother’s Wish,” the 7-minute documentary tells the emotional story of Nacor, a 7-year old boy living in a tiny village in Peru. Born with cataracts in both eyes, Nacor was already legally blind. If he did not receive treatment soon, he might never see again.
Carmen, the boy’s mother, desperately wished for her sons to see again, but could not afford the vision care that they needed. Thankfully, Carmen heard that SEE would be holding a free clinic in the nearby city of Tarapoto, in July 2017. Thanks to the incredible hard work of the traveling and in-country volunteer surgeons, Nacor received the cataract surgeries that he badly needed. Now he can see normally, participate in school, and play with his friends. He has a bright future ahead of him.
To view the multimedia release go to:
https://www.multivu.com/players/English/8282751-see-international-documentary-a-mothers-wish/
Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
The couple shares on video how following John's diagnosis, they adapted and sustained daily routines, emotional connection and affection. Donna speaks of her uncertainties about how to manage her reactions to behavioral expressions, the adjustment to John's move to a dementia care community and how keeping a journal helped her logistically and emotionally.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
