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Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Today, Royal Caribbean International recognizes an important milestone in its 45-year company history as it welcomes its 50 millionth guest onboard its fleet of 21 ships. The momentous occasion kicks off a year-long celebration honoring the cruise line’s guests, business partners, employees and crew.
“For more than 45 years, Royal Caribbean’s guiding principle has been to deliver the WOW to our guests, providing them with experiences, services and amenities that can only be found on Royal Caribbean,” said Adam Goldstein, President and CEO, Royal Caribbean International. “The men and women on our ships who deliver these WOW moments are what inspire our loyal guests to return to sail with us again and again.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/55592-royal-caribbean-celebrate-50-million-guests-countless-wows
Throughout 2017, Pepsi® is celebrating life’s “Live For Now” moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every moment. It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
The “Jump In” Pepsi Moments film takes a more progressive approach to truly reflect today’s generation and what living for now looks like. Kendall is the latest in an impactful line-up of global icons to work with Pepsi and she exemplifies owning “Live For Now” moments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8074851-pepsi-live-for-now-jump-in-kendall-jenner/
The season blooms with PANDORA Jewelry as the affordable luxury brand celebrates new beginnings and the magic of nature with this year’s spring collection. Mirroring the latest trends seen on the runways, the new collection incorporates the purity of spring with delicate designs and white floras.
Capture the spirit of the season with the symbol of new beginnings: the butterfly. Abstract butterflies set in glittering cubic zirconia come in a statement ring and pendant necklace. Tiny, delicate butterfly studs in sterling silver or 14K gold add a touch of simple elegance to any occasion.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441031-pandora-spring-launch-2015/
The red carpet offers celebrities the opportunity to shine and show off their star-powered style. Stylists and fashion designers to the stars work behind the scenes to help celebrities look their best, no matter what!
Nick Verreos, designer to the stars, believes that everyone should have their red carpet style moment and offers his tips to help you feel fabulous and ready for every occasion.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/orbitgum/50741/
A l’occasion du lancement de sa dernière innovation, le dentifrice soin 3D blancheur Oral-B 3D White, Oral-B révèle le visage de sa nouvelle égérie mondiale : Shakira. La personnalité lumineuse de l’artiste, son sourire et sa fraîcheur constants représenteront les valeurs défendues par la marque.
Oral-B, l’expert de l’hygiène bucco-dentaire ne cesse de mettre l’innovation au cœur de ses préoccupations et lance un tout nouveau dentifrice ; Oral-B 3D White. Un soin dentaire blanchissant, dont la composition mousseuse enveloppe la dent et traite en profondeur et en 3D toutes ses faces, apportant une protection complète de l’émail ; pour des dents significativement plus blanches et pas seulement en surface.
Pour accéder au Multimedia Nouvelles de presse, allez à http://www.multivu.com/mnr/63499-OralB-Shakira-3DWhite
A l’occasion du lancement de sa dernière innovation, le dentifrice soin 3D blancheur Oral-B 3D White, Oral-B révèle le visage de sa nouvelle égérie mondiale : Shakira. La personnalité lumineuse de l’artiste, son sourire et sa fraîcheur constants représenteront les valeurs défendues par la marque.
Oral-B, l’expert de l’hygiène bucco-dentaire ne cesse de mettre l’innovation au cœur de ses préoccupations et lance un tout nouveau dentifrice ; Oral-B 3D White. Un soin dentaire blanchissant, dont la composition mousseuse enveloppe la dent et traite en profondeur et en 3D toutes ses faces, apportant une protection complète de l’émail ; pour des dents significativement plus blanches et pas seulement en surface.
Pour accéder au Multimedia Nouvelles de presse, allez à http://www.multivu.com/mnr/63499-OralB-Shakira-3DWhite
Executives and guests from OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, kicked off the holiday shopping season by ringing The Closing Bell® at the New York Stock Exchange (NYSE) on November 23. OfficeMax Chief Executive Officer Ravi Saligram joined by members of the company’s management team rang the NYSE Closing Bell as 80 of OfficeMax’s iconic, jolly elves brought their unique form of holiday fun and merriment to the occasion.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/47493/
Globally, 1.2 billion people have no access to electricity. On the occasion of VELUX 75th anniversary the company decided to address this issue. Together with the social business Little Sun and the NGO Plan International they are collaborating to bring clean, reliable and affordable light to off-grid regions in Zambia, Sierra Leone and Zimbabwe.
14,500 Natural Light lamps from the VELUX Group have now arrived in Africa and the first recipients can already look forward to a better quality of life.
Among them are young girls between 10 and 18 years of age who live in a safe house in the slum area Mntendere in the Zambian capital Lusaka.
"The lamps mean the girls can do their homework when they get back from school and can feel safer at night, instead of huddling together in the dark after sunset. And it’s particularly important for our children that they feel safe – many are carrying the mental baggage such as the trauma of violence, rape or drugs," says safe house manager Verann Delarey.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769151-velux-natural-light-and-life-zambia/
A large metal sculpture in honor of automotive pioneer Louis Chevrolet, co-founder of the Chevrolet brand, was unveiled and inaugurated in the Swiss city of La Chaux-de-Fonds, today.
The abstract work was commissioned on the occasion of the car brand’s 100 year jubilee in November 2011. Today, it was formally handed over to Louis Chevrolet’s native city by Dr. Thomas Sedran, President and Managing Director of Chevrolet Europe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63466-louis-chevrolet-sculpture-unveiled
Dans le cadre de son Tricentenaire, il était essentiel pour la Maison Martell de célébrer ses origines à Cognac, et plus particulièrement au sein du Château de Chanteloup, redécoré pour l’occasion.
Plus de 2500 viticulteurs, bouilleurs de crus et partenaires de la région ont répondu présent à l’invitation délivrée par les salariés de la Maison qui ont tenu à se mobiliser personnellement pour ces invités avec lesquels ils nouent des relations particulières. Ainsi, pendant un mois, ils ont sillonné la campagne charentaise afin de leur remettre en main propre ces invitations.
« Cette année est une grande année pour la Maison Martell, qui fête 3 siècles d’existence et de relations avec ces hommes et ces femmes de Cognac. Nous avions à cœur de convier pour cette célébration l’ensemble de nos partenaires locaux avec lesquels nous créons des liens privilégiés depuis près de dix générations – et nous l’espérons, pour les générations à venir » déclare César Giron, Président de la Maison Martell.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7589051-martell-cognac-chanteloup-anniversaire/
