Vanilla® Gift, the open-loop gift card that is perfect for any occasion, offered exclusively by InComm, today announced its holiday sweepstakes, Vanilla Gift Winner Wonderland. Participants have the chance to win one of over 100 prizes from some of the most giftable brands.
Now through December 23, consumers can enter to win by visiting a participating retailer, purchasing a Vanilla Gift Card and going to Winner-Wonderland.com to enter.
The grand prize winner will be drawn on December 24 and will win a $10,000 shopping spree at Macy's. Prizes will be awarded weekly over the six-week promotional period. Winners will be notified via email or phone.
To view the multimedia release go to:
https://www.multivu.com/players/English/8241752-incomm-vanilla-gift-winner-wonderland-sweepstakes/
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Today, 99 Cents Only Stores celebrates their latest feat of becoming the GUINNESS WORLD RECORDS title holder for the Largest packaged product number. In a fast-moving production that took less than 24 hours, 100 people and over 12,000 products on the field of the Rose Bowl Stadium in Pasadena, Calif., the retailer created a gigantic 18,200 square foot “99” display in celebration of their inaugural #99Day customer appreciation event. As the sun rose above the world-famous stadium in the most picturesque scene, a GUINNESS WORLD RECORDS adjudicator verified the GUINNESS WORLD RECORDS title and presented the 99 Cents Only Stores with the official certification for the Largest packaged product number.
“We wanted to showcase the types of brand names, fresh produce, and seasonal products available at the 99 in a big way - and what bigger way is there than setting a GUINNESS WORLD RECORDS title,” said Jack Sinclair, CEO of 99 Cents Only Stores. “Everyone deserves extreme value and we're thrilled to be part of this unique occasion, giving back to the community, and celebrating our customers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391651-99-cents-only-stores-99day/
REMBRANDT®, the original teeth whitening brand, advances the at-home whitening category with the launch of a new 1 Week Whitening Kit and 3 Day Whitening Boost Kit that provide visibly whiter smiles from the comfort of home in half the time of traditional 14-day kits.
Perfect for whitening with short notice before a big event or special occasion, the kits arrive online at Rembrandt.com this month at a suggested retail price of $24.99 and $6.99 each, respectively. The 1 Week Whitening Kit is available in-store exclusively at Walmart today and will arrive in Harmon Face Values and select Bed Bath & Beyond stores in late October.
To view the multimedia release go to:
https://www.multivu.com/players/English/8165651-rembrandt-stayput-custom-fit-whitening-strips/
Throughout 2017, Pepsi® is celebrating life’s “Live For Now” moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every moment. It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
The “Jump In” Pepsi Moments film takes a more progressive approach to truly reflect today’s generation and what living for now looks like. Kendall is the latest in an impactful line-up of global icons to work with Pepsi and she exemplifies owning “Live For Now” moments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8074851-pepsi-live-for-now-jump-in-kendall-jenner/
Al Maryah Island hosted Abu Dhabi’s biggest New Year’s Eve celebration, a spectacular evening of music and fireworks. Thousands of families and friends filled the island’s waterfront Promenade where they enjoyed an electrifying concert with Emirati star Hussain Al Jassmi, Egyptian pop sensation Mohamed Hamaki, and winner of Arab Idol 2015, Mohammed Assaf.
More than 10,000 people enjoyed hearing their favourite songs performed during the five-hour show, which culminated in an exhilarating midnight countdown, followed by a breath-taking firework display.
The evening was a landmark occasion in Al Maryah Island’s colourful events calendar and was staged through a partnership between Mubadala and Platinum Records, the leading record label company which operates under the umbrella of MBC Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8012751-al-maryah-island-welcomes-2017/
Today marks the official one-year countdown to the arrival of MSC Seaside in Miami, and MSC Cruises — the Swiss-based world’s largest privately-owned cruise line and market leader in Europe, South America and South Africa — is marking the occasion with remarkable savings and value-adds for travelers.
MSC Seaside, the most anticipated ship coming to Miami in 2017, is the first of up to three MSC Cruises next-generation “Seaside” class of cruise ships and is set to arrive in the U.S. in December 2017. With an ultramodern and innovative “condo-on-the-beach” design, the ship has been crafted specifically for warm weather, offering sun worshippers one of the highest ratios of outdoor space at sea. She will sail from Miami to the Caribbean year-round and bring guests closer to the sea than ever before with a 360° outdoor promenade including a variety of outdoor restaurants and bars.
To view the multimedia release go to:
http://www.multivu.com/players/English/7807951-countdown-to-msc-seaside/
As Christmas is nearing, Hamburg is all dressed up for the occasion: during the Advent season, 16 different Christmas markets in the city centre will attract over 6 million visitors – making Hamburg the Christmas capital of the north. No other European Christmas destination offers such diversity, ranging from the elegant/nostalgic market on the Rathausmarkt and the cool/erotic Santa Pauli market in the legendary Reeperbahn entertainment district to the exclusive/maritime market on the Jungfernstieg and the gay/lesbian market with its DJ set in the hip St Georg quarter.
While there are countless ways of celebrating Christmas, Hamburg’s locals are well acquainted with traditional Christmas carols such as “Silent Night.” During the Advent season, this classic German song can be heard at Christmas markets across the city. The port city of Hamburg is Germany’s most international, cosmopolitan and multicultural city, and if you listen closely at one of the Christmas market’s mulled wine stands, you will find that this popular song is actually being sung in various different tongues. What results is a festive “Holy Hamburg Christmas Carol” – sending Hamburg’s seasonal greetings around the world. To experience the Hamburg Christmas feeling, visit www.hamburg-tourism.de/christmas and the social web using the #HolyHamburg hashtag.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7996251-hamburg-christmas-markets-silent-nights/
Scotch is a drink embraced and enjoyed wherever, whenever. It is the world’s favorite whisky, and we bet you didn’t know that it’s the only drink that offers a diverse range of tastes, textures and flavours. Whether neat, on the rocks or in a cocktail, there is no right or wrong way to drink Scotch whisky. As long as you enjoy it (responsibly, of course!) that’s all that matters. It is also the ideal gift for men. If you are confused what to gift your man, don’t hesitate anymore and get him a bottle of Scotch Whisky! A gift which he will not only appreciate but also cherish.
Scotch whisky is found in the hands of arbiters of style around the world, and India is no different. On the occasion of World Whisky Day on 21st May, USL-Diageo, India’s leading premium drinks Company introduced Bangalore to its biggest global campaign ‘#LoveScotch’. Indulging the audience with their favorite Scotch whisky stories were Canadian Super Model and Global #LoveScotch Ambassador Coco Rocha, actors Randeep Hooda, Mandira Bedi, Dino Morea, alongside Businessman Rajiv Mehta and Whisky Connoisseur Magandeep Singh.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7891051-stars-with-their-favorite-scotch-whisky/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Globally, 1.2 billion people have no access to electricity. On the occasion of VELUX 75th anniversary the company decided to address this issue. Together with the social business Little Sun and the NGO Plan International they are collaborating to bring clean, reliable and affordable light to off-grid regions in Zambia, Sierra Leone and Zimbabwe.
14,500 Natural Light lamps from the VELUX Group have now arrived in Africa and the first recipients can already look forward to a better quality of life.
Among them are young girls between 10 and 18 years of age who live in a safe house in the slum area Mntendere in the Zambian capital Lusaka.
"The lamps mean the girls can do their homework when they get back from school and can feel safer at night, instead of huddling together in the dark after sunset. And it’s particularly important for our children that they feel safe – many are carrying the mental baggage such as the trauma of violence, rape or drugs," says safe house manager Verann Delarey.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769151-velux-natural-light-and-life-zambia/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
