Building on the results of the largest behaviour change study on physical activity, Vitality and its global network of insurers have collectively committed to improving the health of millions over the next seven years. This is in line with the World Health Organizations’ Global Action Plan on Physical Activity, which aims to address the dramatic growth in lifestyle diseases, caused in part by a lack of exercise.
Incentives and Physical Activity, conducted by leading independent research institute, RAND Europe, found an average 34% increase in activity levels of participants using Vitality Active Rewards with Apple Watch. The study examined the behaviours of over 400 000 people in the UK, US and South Africa.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8458751-vitality-insurers-people-more-active-2025/
The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living, an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61182-ad-council-mccann-bam-kidz-bop-help-fight-childhood-obesity
The American Cancer Society today announces the development of a new documentary film in collaboration with Academy Award-winning Actress Hilary Swank to inspire women nationwide to make their own health a priority and take everyday steps to help prevent cancer. Swank is executive producer of the film alongside Molly Mickler Smith of 2S Films and Go Go Luckey Entertainment, and the film is directed by Tina Gazzerro of Go Go Luckey Entertainment. The film helps mark the first anniversary of Choose You, a nationwide movement created by the American Cancer Society to raise awareness that 1 in 3 women will get cancer in her lifetime and the actions women can take today to help change that statistic. More than half of cancer deaths could be prevented if people maintained a healthy weight through diet and regular exercise, avoided tobacco products and got recommended cancer screening tests.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cancer/50276/
Hey guys, impress your friends and family by creating an epic meal. Registered Dietitian Manuel Villacorta, author of Whole Body Reboot, shows you how to up the ante with recipes, cooking demos and health tips.
‘Tis the season of warm weather, group gatherings and festive fare. It’s also time for men, and those who love them, to pay attention to how they’re treating their bodies. While exercise is important, it’s just as vital to maintain a healthy diet. Guys, we know you’re experts on the grill and we’ve got some new recipes for you to try. Take your culinary skills up a level by expanding into the kitchen, too. Magical meals await!
To view the multimedia release go to:
http://www.multivu.com/players/English/7721551-canola-council-cooking/
http://fitnessweightlosscenter.com - Upright Rows | Traps Workouts - The upright row is a multi-joint exercise that not only works the front and middle heads of the deltoids, but also works your biceps and your trapezoids as secondary or auxiliary muscles. This is a great exercise for giving width to your shoulders and for raising your trapezius muscles as well. It's a great upper body exercise and will really help to broaden out the base of the neck and the shoulder line.
Be very careful with how much weight you use for this exercise. Too much weight leads to bad form, which in turn will cause shoulder injury. I've seen this too many times so please do not allow jerking and swinging of the weights. If you suffer from shoulder problems, then stay away from upright rows and substitute this exercise by some form of lateral raises coupled with shrugs.
The shoulders are among the body parts most likely to be injured during resistance training. And upright rows are one of those exercises which could injure them. Most of those who regularly hit the weights do this exercise incorrectly, so saying it is unsafe is not strictly true. Much of it has to do with how the exercise is performed. Simply by limiting the range of motion - that is, not lifting the elbows past the shoulders.
For more info drop by our YouTube channel http://www.youtube.com/user/FitnessWeightLossCtr or visit us in the web at
http://fitnessweightlosscenter.com and find us on Facebook at http://facebook.com/fitnessweightlosscenter
For this year’s World Osteoporosis Day (October 20), the International Osteoporosis Foundation (IOF) is releasing a 24-page report promoting a three-step strategy for healthy bones and strong muscles.
Professor Heike Bischoff-Ferrari, director Centre on Aging and Mobility at the University of Zurich/Waid City Hospital and author of the report, stated, “Put simply, no matter how old you are you can optimize your bone health by following three essential steps.”
“First, you must ensure sufficient vitamin D intake. Secondly, your diet should include adequate amounts of calcium and protein. Finally, you should make sure that you’re doing daily weight-bearing and muscle strengthening exercise.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iof/52143/
Miranda is announcing XMOD®, the unique extreme modular bicycle crankset in the world. It is the first of its kind where all parts are completely interchangeable, giving a new definition to crankset modularity. XMOD comes to redefine the flexibility and durability of bicycle cranksets, due to its modular design that creates new opportunities for everyone to customize their bicycles in their own way, without limits.
With many different standards in the market, each having their own specifications, to make a universal and completely interchangeable crankset that had not only a perfect design sinergy between all parts but was also lightweight with exceptional endurance was somewhat challenging.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8046651-miranda-xmod-modular-bicycle-crankset/
Identical twins and world champion tennis players Mike and Bob Bryan are recent gold medalists and have racked up 11 Men’s Doubles career Grand Slam Titles and 61 overall titles. And, yesterday, they went head-to-head with a team of unlikely, but worthy, opponents … firefighters from FDNY’s esteemed units in all five boroughs. Unlike the Bryans recent matches in London, the pros this time met New York’s finest on a different type of “court” – the table tennis court, as part of a ping-pong charity tournament hosted by NESTLÉ® NESQUIK®.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57600-nestle-nesquik-gold-medalists-bob-and-mike-bryan-vs-fdny-charity-ping-pong
In celebration of World Heart Day on September the 29th, Olives from Spain encourages customers to partake in their three olive-based recipes. As numerous scientific research has shown the benefits to maintaining a balanced diet, accompanied by regular physical exercise, can prevent certain heart diseases; we are delighted to provide these recipes.
As a natural source of vitamin E, olives have been at the forefront of the European gastronomic tradition and culture. The history of southern Europe is bathed in olive fields, a tree closely linked to the Mediterranean food.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8407151-olives-from-spain-recipes-world-heart-day/
Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
http://fitnessweightlosscenter.com - Stiff Leg Deadlifts | Leg Workouts - The is a super exercise for your hamstrings and lower back. As with all weight training exercise proper form/technique is essential for not only getting the most out of the exercise but also to avoid injury. As you lower the bar towards the floor make sure to keep your eyes/head up as this will
facilitate keeping your back straight. And as shown in the video do not bend you knees - remember you are targeting your hamstrings and lower back.
Because technique/form is so essential to the stiff leg deadlifts start off with a lower weight and concentrate on performing the exercise correctly. Do not sway as you lower the weight but try to keep slightly more than 50% of your weight on your heals. And as with all weight training exercises keep your movements slow and steady - again concentrate on form not reps. You will get more out of the exercise with proper form and fewer reps than more reps with incorrect form.
After you have performed the stiff leg deadlift with the correct technique successfully you can increase the weight. Don't make too large a jump in weight but move the weight up slowly. You should not be in a rush to max out the weight. I'll say it again proper form with fewer reps will yield greater results that incorrect form and more reps.
A word of caution - do not perform the stiff legged deadlift if you have lower back problems or are dealing with a lower back injury. And as with any weight training exercise if you begin to experience pain you should discontinue the exercise.
For more info drop by our YouTube channel http://www.youtube.com/user/FitnessWeightLossCtr or visit us on the web at
http://fitnessweightlosscenter.com and find us on Facebook at http://facebook.com/fitnessweightlosscenter
http://fitnessweightlosscenter.com - Standing Barbell Curls - Biceps Workout - A fantastic exercise for isolating the biceps muscles. Everyone wants to show off their guns and the standing barbell curl is a great way to pump up your biceps. As with all exercises to get the maximum results you need to perform the exercise correctly.
The single biggest mistake people make when performing the standing barbell curl is swinging the body back. This defeats the whole purpose of the exercise which is to isolate the biceps muscle. Your body should remain fixed and only the biceps muscles used to lift the weight. If you can't lift the weight without swinging your body back then you need to use less weight until you can effectively perform the exercise.
Another mistake people make is not keeping your elbows tucked into your sides. You should not let your elbows leave your side. Again, we are going for the isolation of the biceps and you do not want to use any other muscles or movements to lift the weight.
The third most common mistake when performing the standing barbell curl is to drop the weight too quickly. To maximize the effectiveness of the exercise you need to slowly lower the weight back to the starting position. If you can't lower the weight slowly you need to reduce the weight until you can. By isolating the biceps on the way up and on the way down you will get amazing results with the standing barbell curl.
For more info drop by our YouTube channel http://www.youtube.com/user/FitnessWeightLossCtr or visit us on the web at
http://fitnessweightlosscenter.com and find us on Facebook at http://facebook.com/fitnessweightlosscenter
