Exhilarating spectacles were taken to new heights this afternoon as Michael Jackson ONE by Cirque du Soleil partnered with Gibbon Slacklines to showcase a record-breaking highline walk from the exterior of Mandalay Bay and House of Blues Foundation Room, 63 floors above the Las Vegas Strip . As the kick off to the 2013 World Slackline Federation (WSFed) Slackline World Cup Finals taking place inside the Michael Jackson ONE Theatre on Oct. 17, Andy Lewis, the daredevil Gibbon athlete and slackliner made famous for his Super Bowl XLVI halftime show performance with Madonna, set a new world record for the longest urban highline walked. Lewis thrilled spectators by forging a 480-ft. high, 360-ft.-long slackline, running parallel to the Las Vegas Strip, rigged from two of Mandalay Bay’s resort towers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63628-mjone-by-cirque-du-soleil-and-mandalay-bay-gibbon-slacklines-megastunt
Yesterday, with the help of football legends, recording artists and other celebrity supporters, the Starkey Hearing Foundation delivered the gift of hearing to 200 under-served, hearing-impaired children from the Dallas and Arlington, Texas area in tandem with the 2011 Super Bowl taking place this Sunday, February 6.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/starkeyhearingfoundation/48450/
HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced details of its new national marketing campaign, which officially debuts on Feb. 6, 2011, with a 30-second spot during the broadcast of Super Bowl XLV and features a fully customizable experience at http://detourism.homeaway.com in which viewers insert photos of themselves and/or their properties into a commercial.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/43506/
The Sports Authority, in alliance with NFL Play 60, USA Football and NFL Super Bowl Champion Michael Strahan, held a press conference at a local Dallas Sports Authority store to promote ‘Pass the Good’, their effort to encourage kids to get active.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sports-authority-big-game/48396/
Sgt. Josiah Greene, U.S. Army Reserve soldier, is living the Army value of selfless service from afar from his station in Kosovo. The Auburn University student has raised more than $17,000 in honor of Auburn-bound student and U.S. Army All-American Bowl football player Shon Coleman and his fight against cancer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/usarmy/45599/
http://www.youtube.com/watch?v=eZBeMJLO0r8[EXTRACT]
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On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
Country superstar and three-time Grammy award winner Keith Urban will kick-off The Salvation Army’s 2010 Red Kettle Christmas Campaign with a LIVE, nationally-televised halftime performance during the Dallas Cowboys Thanksgiving Day game against defending Super Bowl champions, the New Orleans Saints.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/salvationarmy/47165/
Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/