To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
Today Barclaycard US, the payments business of Barclays in the United States, announced the re-brand of its award-winning, annual fee-based travel rewards credit card to Barclaycard Arrival Plus™, and the launch of the newly developed Barclaycard Arrival Plus™ World Elite MasterCard®. New Barclaycard Arrival Plus cardmembers will enjoy enhanced benefits like EMV chip-enabled cards for added confidence and convenience when traveling abroad, a new and improved card design featuring a cyan-colored core, and World Elite status.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7224751-barclaycard-arrival-plus-world-elite-mastercard-travel-rewards
It’s no surprise that parents and kids are feeling the pressure to get ready for school. There are school supplies to be bought, first-day outfits to be chosen, and fears to be calmed. However, that's not the end of the back-to-school list. A great start to the school year also means the healthiest start possible.
Therefore, it is imperative that parents take certain steps to promote healthy behaviors, improve nutrition and encourage healthy habits. So whether your child is a toddler or a teen, award-winning health and nutritional expert, Sharon Liao, is available for live interviews to share the latest information in health and nutrition, and will provide tips on how to maintain your child’s health and nutritional needs throughout the school year.
Three-time Emmy nominated choreographer and dancer Travis Wall creates and calls on his dancing friends, including So You Think You Can Dance alum, to perform an original dance number in celebration of award-winning Bacchanal Buffet at Caesars Palace\'s milestone first birthday. Upon opening, Bacchanal Buffet redefined the Las Vegas buffet with over 500 items prepared fresh daily in the $17 million buffet. Continuing on the trend of innovative approaches, the award winning buffet now has its own music video.
Bacardi Limited, the largest privately held spirits company in the world, announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour® #1 ranked Rafael Nadal now leads the Company’s award-winning responsible drinking campaign, “Champions Drink Responsibly.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bacardi/48890/
BACARDÍ, the world’s best-selling and most awarded rum, unveiled its latest addition to the brand’s flavored rum lineup, BACARDI® Pineapple FusionTM at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida.
John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos, Bonzi Wells and others were among the celebrities and NBA Legends that turned out to toast NBA All-Star 2013 with TNT and the NBA in Houston, Texas last night.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60302-bacardi-launches-pineapple-fusion-during-nba-all-star-weekend-flo-rida
Award-winning Half Moon Cay, Holland America Line’s private Bahamian island, celebrated its 15th anniversary this Caribbean cruise season, and to commemorate the milestone the cruise line has enhanced island offerings and features.
Guests to the island will notice five new, colorful, two-story Beach Villas available for rent during each call. The luxury hideaways boast exclusive hot tubs on the second floor and provide private accommodations for guests while they relax and experience the island’s highlights. Other beach cabanas were refreshed, and the Grand Cabana received new décor and a slide from the cabana deck straight into the ocean.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55576-holland-america-line-celebrates-15-years-with-enhanced-island-offerings
For those looking to head overseas in style, try Manchester Airport’s award-winning Escape Lounge. There is an Escape Lounge located in each of the three terminals. However, it was the Terminal One Escape Lounge that emerged as a clear winner in the 2013 Priority Pass Lounge of the Year Best Staff award.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62433-manchester-airport-escape-lounge-award
Avon Products, Inc. launches Avon Voices, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of its 125th Anniversary. Avon invites people from more than 60 countries, along with its 6.2 million independent sales Representatives, to ignite a global movement through music. A renowned judging panel of music industry leaders from around the world includes: Fergie, six-time Grammy award winner; Diane Warren, legendary songwriter; Natasha Bedingfield, Grammy nominated singer/songwriter; Delta Goodrem, Australian Artist of the Decade; Lea Salonga, Filipina singer and actress; Russian sensation Valeriya; Ivete Sangalo, Brazil’s biggest pop star; Sheila E., breakthrough, Grammy-nominated female percussionist; David Pack, Grammy award-winning singer/composer and music producer; and Maia, Colombian singing star. Highlights of the year-long program will include travel to exciting destinations for nearly 200 global contenders to receive professional coaching and Avon makeovers, and record performance videos. The goal of the Talent Search is to find two talented singers – one an Avon Representative – who may have the opportunity to record a professionally produced album.
To view Multimedia News Release, go to http://www.multivu.com/players/English/45814-avon-voices/
Strand Life Sciences (Strand) announced today the version 2.0 release of its popular next-generation sequencing (NGS) data analysis and visualization platform, Avadis NGS, under a new name: Strand NGS. Strand NGS is built on the same award winning platform as Strand and Agilent Technologies’ GeneSpring®.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400564-Avadis-NGS-becomes-Strand-NGS
Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
