Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
In a nationwide effort to encourage all Americans to take steps to prepare for possible emergencies, the Federal Emergency Management Agency’s (FEMA) Ready Campaign and The Advertising Council have joined today with The Weather Channel® (TWC) to launch a new series of public service advertisements (PSAs). The PSAs are an extension of the national Ready PSA Campaign and will be distributed in advance of National Preparedness Month (NPM) in September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45754/
Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
Ann Taylor announces world-renowned actress Kate Hudson will return as the face of the brand’s Holiday 2012 advertising campaign. Shot by famed fashion photographer Norman Jean Roy at the Highline Stages in New York City, the campaign is inspired by a deco dinner party and captures Hudson’s warmth, her love of the holidays, and the sophistication of the collection.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58227-ann-taylor-holiday-2012-ad-campaign-with-kate-hudson
Ally Bank, the direct banking subsidiary of Ally Financial Inc., today launched a new advertising campaign highlighting its leading customer service approach and the ease of banking with Ally. The latest ads illustrate Ally Bank’s understanding of innate consumer skepticism when it comes to banking, in general, and aim to debunk common misconceptions consumers may have about Ally’s direct banking model, in particular.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63401-ally-bank-new-ad-campaign-ease-of-banking-customer-service
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Children's Bureau and AdoptUsKids, announced today the launch of a campaign designed to encourage the adoption of African American children from foster care.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40731/
All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy and answer your questions at ad:tech London 2010. Google, Twitter, Facebook, YouTube, Coca Cola, LVMH, DELL, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Phone Valley, Mail Online, the Mirror, Neo@Ogilvy and MindShare will all be present to share strategy, case studies and give you the answers to your questions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adtech/44208/
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created for radio, print, online, mobile and outdoor media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61747-ad-council-launches-first-high-res-psa-distribution-platform
This February 18th marks The Advertising Council’s seventieth anniversary. Since 1942, the non-profit organization has been creating memorable campaigns aimed at improving the lives of the American people. Ad Council icons and slogans are woven into the very fabric of American culture. With campaigns ranging from
