Seventeen years ago saw the first blasting in the historic heartland of Switzerland of the longest train tunnel in the world. Wednesday 1 June 2016 will see the festive opening of the Gotthard Base Tunnel – adding a further pioneering attraction to the world's densest public transport network. The tunnel will bring Switzerland's neighbouring countries, regions and cities north and south of the Alps closer together. Travel by train will be quicker, easier and more convenient.
Wednesday 1 June 2016 sees the festive opening in Switzerland of the longest and deepest train tunnel in the world. The tunnel extends for 57 kilometres to a depth of up to 2300 metres below the Gotthard massif. This flagship project for efficient and sustainable transportation on the north-south axis will permit high-speed travel through the Alps in only 17 minutes. The new flat-track route will not only cut travel time through the Gotthard, but also facilitate transit travel for longer and heavier trains. After 17 years of challenging building work, constructor AlpTransit Gotthard Ltd will hand over the completed tunnel to the Swiss Federal Railways on time and on budget. Switzerland's internationally acclaimed public transport system – already the densest in the world – has perfected another pioneering first.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7828351-swiss-alps-longest-deepest-train-tunnel/
Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
Super hero fans around the country had a chance to put their own Spidey senses to the test by creating original DIY suits inspired by Sony Pictures’ new movie, “Spider-Man: Homecoming,” in theaters today, Friday, July 7 in the U.S. After narrowing the entries down to 10 semi-finalists and then five finalists, one especially crafty entrant won a trip to the world premiere screening of “Spider-Man: Homecoming” on Wednesday, June 28, 2017.
Tiffany Mink (@tiffmink) turned a red dress found at her local Goodwill store into a full-fledged, head-to-toe super hero outfit. Her video showing how she created the suit, along with the submissions from the other finalists, can be viewed at spidermandiy.com. Entrants were encouraged to put their super hero love to work alongside their senses of style, and to act as community heroes by sourcing materials for their suits from Goodwill, where the sale of donated goods creates job preparation, skills training, education assistance and support services for people who face challenges to finding employment. Tiff’s purchases equates to 40 minutes of job search training for a Goodwill participant.
To view the multimedia release go to:
https://www.multivu.com/players/English/8133751-goodwill-diy-spider-man-costume-contest/
It’s time to welcome back the short days, crisp air, and colorful leaves of Fall. Though the season is beautiful, it does require a bit more of an effort to keep yourself healthy and happy than summertime. When you factor in less daylight and the upcoming seasonal gatherings, it’s easy to feel like there isn’t enough time left in the day for ourselves. On Wednesday, September 27th, fitness, nutrition and lifestyle expert, Kelli Calabrese, will be available to discuss her pro tips on how to prepare yourself for the colder months, including easy ways to boost the immune system, calm the mind, relax the body and stay healthy.
Between cooking, decorating, and the countless seasonal obligations, the holidays can be overwhelming. Expecting to entertain like a pro all on your own is downright crazy! The good news is there are many ways to make sure not only your guests but that you too have a good time at your next party.
On Wednesday, November 15th, professional chef and lifestyle expert, Maureen Petrosky, will share her secrets from how to prepare meals, both big and small, to how- to easily keep track of your guest list. With Maureen’s tips, you’ll be holiday-ready without the headache and have more time to spend enjoying the festivities with family and friends. After all, that IS what the holidays are all about.
Last night (Wednesday, Dec. 6), the Las Vegas Convention and Visitors Authority (LVCVA) debuted the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR). The event took place at Wynwood’s Zadok Gallery during Miami Art Week with The Venetian Las Vegas. Powered by Samsung Gear VR, the VAYR installation will be free and open to the public, Dec. 7 - 9 from 1 - 9 p.m. daily.
“Capturing Las Vegas in photos and videos never tells the whole story, which is why we created the first-ever destination VR art program,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By debuting at Miami Art Week, we are able to showcase creative technology to remind visitors of the adventures and experiences that await them in Las Vegas.”
An innovative marketing concept that unites virtual reality and technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by featuring the work of five international artists including: Adhemas Batista, Brazil; Beeple, U.S.; FAFI, France; INSA, U.K.; and Signalnoise, Canada.
To view the multimedia release go to:
https://www.multivu.com/players/English/8231651-las-vegas-alter-your-reality/
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor, Seamus Mullen, celebrity chef and wellness expert, kicked off their Miami launch of “The Olive Oil World Tour” at the Delano South Beach on Wednesday, October 3rd. The Olive Oil World Tour is the brand’s three-year marketing campaign urging international travelers and cooking enthusiasts to join the Mediterranean diet and European healthy lifestyle. At the invitation-only soiree, Olive Oils from Spain joined Seamus, Spanish dignitaries and local media to unveil launch details.
“Given the city’s rich cultural diversity and the exciting position it holds as one of the nation's finest culinary headquarters, it was only natural that our next campaign stop would be Miami,” says Teresa Perez, manager of the Interprofessional of Spanish Olive Oil. “In the first half of 2018, Florida has welcomed over 65 million tourists from across the globe. Here in Miami, we are achieving a global impact that extends far beyond the city and the United States. We must not forget that we Spaniards have a very special bond with this wonderful place. "
