At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
Booking.com, the world’s number one accommodation site, today announces the launch of the Booking Now app for the Apple Watch. Booking Now, which draws from Booking.com’s vast selection of over 625,000 properties in more than 75,000 unique destinations, is the first and only travel app to enable users to book a stay directly from their Watch, and in just one touch. Through the use of Apple’s new pressure sensitive ‘force touch’ technology, spontaneous travelers are now able to choose and book the nearest relevant hotel in one simple gesture.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504251-booking-travel-app-for-apple-watch/
Sigrid Olsen becomes an on-air broadcast persona, launching today, to premiere on HSN and debut the Spring 2015 collection of her first women’s fashion line since 2008. This new chapter of reinvention leverages Sigrid's 30 years of compelling career success as an artist, designer, and veritable icon to many American women. Sigrid's “marquee designer” partnership affords ability to sell beautiful clothes across various HSN platforms, including TV, online and mobile. Her commentary will feature the entire product line available for purchase over four hours of airtime today, from 4:00 p.m. to 6:00 p.m./ET and again from 10:00 p.m. to 12:00 midnight/ET, as well as through the HSN.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
It’s not the first question a parent asks. It’s likely not the fourth or fifth. But for parents like Brian and Diane Vollmert, the question of how to pay for their son, Scott, to receive the best care while providing for their family became an unmanageable challenge.
“From the very beginning, Scott didn’t fit cleanly in any category. He wasn’t clearly autistic. He wasn’t clearly developmentally delayed. He had characteristics of both,” said Diane. That combination of Autism Spectrum Disorder and developmental delay can add up to more than $2.4 million in care over Scott’s lifetime, according to a study published in the Journal of the American Medical Association’s Pediatrics last year. An astronomical sum for most Americans, including the Vollmerts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422152-northwestern-mutual-special-needs/
The last year saw many achievements for Chengdu’s meetings, incentives, conferences and exhibitions (MICE) industry. According to data from the Chengdu Municipal Statistics Bureau, Chengdu hosted 530 major exhibitions, conferences and forums in 2014, of which 214 were exhibitions, 45 more than a year earlier or a year-over-year (YOY) growth rate of 26.6 percent, and 113 were international conferences and forums, 8 more than a year earlier, or a YOY growth rate of 7.6 percent. The events took up 3.25 million square meters of space in the aggregate, a YOY growth rate of 8.0 percent, of which 49 were international in nature, occupying 1.74 million square meters, a YOY growth rate of 16.0 percent. Direct revenue derived from the industry for 2014 totaled 6.95 billion yuan, up 14.9 percent year-on-year while overall revenue (direct plus indirect) revenue reached 58.4 billion yuan, up 14.5 percent year-on-year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7511651-chengdu-china-mice-industry/
Iceland, known for its welcoming spirit has today launched a unique internet service with a difference; Ask Guðmundur, the world’s first human search engine.
The decidedly Icelandic and truly personable service will see special representatives from each of Iceland’s seven regions offer their insider knowledge to the world via Inspired By Iceland’s social media platforms (Twitter, Facebook and YouTube). Each representative shares the name Guðmundur or Guðmunda, currently one of the most popular forenames in the country with over 4,000 men and women claiming it as their own.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7512351-ask-guomundur-human-search-engine/
AARP Travel, a valuable resource for America's 76 million baby boomers who spend over $120 billion annually in leisure travel, today announced new insights into Multi-Generational family vacations (www.aarp.org/multigenvacation) - trips that include three generations or more, such as kids, parents, aunts/uncles and grandparents all traveling to one destination to vacation together.
The new research conducted by AARP Travel of people 45 and older offers valuable insights into multi-generational vacations including why families are going, where they're going, what they do on these family vacations, the challenges to plan them and why they create memories of a lifetime. AARP is also giving away a family vacation for six for an Alaskan cruise, Grand Canyon adventure, or Hawaiian getaway to one lucky sweepstakes winner. A daily prize drawing is also held and each day one winner will receive a gift card. Visit http://www.aarp.org/travelsweeps to participate in the sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488431-aarp-travel/
Companies in every part of the nation sponsor tax-qualified benefit plans to attract and retain high quality employees. The plans are designed to offer employees tax relief as they build up their retirement through 401k plans or to buy medical and dental type benefits. However, according to EisnerAmper's Pension Services Group, tax relief that benefits both the employer and the plan participants is at risk of being lost if plan sponsors fail to follow basic qualification requirements by maintaining effective internal control structures over their plans.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7461932-eisneramper-employee-benefits/
Wella Professionals collaborated with a team of top creative artists, including Global Creative Directors, Eugene Souleiman (Styling) and Josh Wood (Color), to identify the future of hair, color and style for 2015. Encompassed within the TrendVision platform, each distinct trend celebrates unique pathways to inspire stylists. Offering hairdressers the opportunity to showcase their highest level of creativity and craftsmanship for over 11 years, TrendVision heroes the most skilled hairdressers, allowing them to compete for the chance to interpret Wella trends at International TrendVision, which will take place in Berlin later this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504951-wella-2015-hair-trend-report/
SEDCO Holding Group showcases its previous accomplishments and perceives sustained growth through further expansion in its investment ventures over the next 10 years. This prominent Group outlook was unraveled at its annual “Multaqa SEDCO 2015” held at Leylaty Ballroom in Jeddah, attended by the Group’s upper management notably Sheikh Saleh Salem Bin Mahfouz, Chairman of the Board and Mr. Anees Moumina, CEO of the Group. The event also gathered the heads of its operating companies, CEOs and senior executives, management boards, their partners along with the administrative cadre.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7525651-multaqa-sedco-2015/
On May 8, 1945 the world celebrated the end of World War II in Europe, but for some young American children it represented the beginning of a lifetime without their fathers. It’s estimated that more than 180,000 American children were left fatherless after the war. “War always leaves behind dead soldiers, grieving widows, grieving parents and children, who have suffered a loss over which they have no control,” said Geraldine Conway Morenski, whose father is buried in Netherlands American Cemetery.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7062154-netherlands-american-cemetery/
PVH Corp. [NYSE: PVH], owner of Warner’s, a leading women’s intimate apparel brand for over 140 years, announced the debut of a new television advertising campaign focused on solving everyday women’s “bra-blems.” The commercial features a group of women of different ages, shapes and sizes who share how they feel about their bodies and concludes with their completely unscripted reactions to the Warner’s “No Side Effects” collection.
“More than ever, we believe women want to have honest conversations about their bodies and we think we have captured that sincerity and authenticity in this commercial,” said Les Hall, President, Core Intimates, at PVH. “Every woman can relate to having that ‘a-ha’ moment when she finds the perfect bra and the genuine reactions of the women in this commercial illustrate that.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7538851-warner-s-bra-blems-no-side-effects/
