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As sustainability becomes an increasingly important topic in the textile industry, so does the research that helps us better understand how end consumers think about sustainability. Cotton Incorporated and Cotton Council International (CCI) conducted a global survey of attitudes, motivations, and behaviors regarding sustainability among 7,300 consumers in the U.S., U.K., Mexico, India, Italy, and China. Questions explored how consumers define sustainability, what actions they take to improve the environment, when and how sustainability affects their purchases, and why they are motivated to act in sustainable ways. This research reveals the ways in which environmental concerns are important to consumer decision-making. To view the multimedia release go to: https://www.multivu.com/players/English/7972231-cotton-incorporated-global-sustainability-environment-survey/

Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. To view the multimedia release go to: https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/

https://brodmin.com/case-studies/gig-economy-case-study/ The gig economy represents a free market system in which organizations and independent workers engage in short-term work arrangements. That is the general definition of this topic. But how much do we know about the gig economy and why is it becoming so increasingly popular in the past few years? We have conducted a study to examine all aspects of the gig economy to shed new light on this topic and give guidance to all professionals looking to explore freelancing.