Icelandair helped alleviate the long days of darkness last night with the launch of their Aurora Borealis-themed plane, the Hekla Aurora. The launch, part of Icelandair’s #MyStopover campaign, culminated in Reykjavik as the plane flew over an illuminated Hallgrimskirkja church - a prelude to the city’s annual Winter Lights Festival which begins tomorrow.
The Hekla Aurora is part of Icelandair’s transatlantic fleet, providing passengers an experience of the Aurora Borealis while on board, both with its interior mood lighting, and the new Aurora Borealis livery on the exterior. As the Boeing 757 flew over Reykjavik city yesterday, passengers experienced the dancing lights of the on-board Aurora Borealis, with Icelandic music as the soundtrack, and, adding to the experience, a unique birds-eye view of Hallgrimskirkja church. The plane landed at Reykjavik’s domestic airport to a fanfare welcome as the locals came out in force to celebrate. They were also able to experience the plane for themselves as it was opened to the public.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441451-icelandair-aurora-borealis-plane/
Florida residents previewed Honey Nut Cheerios' one-of-a-kind living billboard, just outside of Orlando, to celebrate the classic cereal’s key ingredient –real honey. Much more than just a billboard installation, the three-story free-standing structure was home to more than 100,000 honeybees. The honey produced from the working hives was used to spell out “Made with Real Honey” on the exterior of the installation. The local Florida honey was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
Constructed in the farm fields at Diamond P Farm and Ranch, the honey-bees used in the creation of the billboard were supplied in partnership with Brent Dickson and his family, who are local Orlando bee-keepers. True to standards, most of the beekeepers who make the honey for Honey Nut Cheerios run family businesses and depend on their bees to make a living.
“Honey is more than just an ingredient – it’s the flavor at the heart of Honey Nut Cheerios. And that’s why we thought there was no better way to explain just how real the honey is that goes into Honey Nut Cheerios than by physically showing it,” said Jared Pippin, senior associate marketing manager at General Mills. “We wanted to honor the honeybees and show our support for the dedicated beekeepers who love honey just as much as we do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7672051-honey-nut-cheerios-bee-to-bowl/
Regional winners of the Rotten Sneaker Contest® gathered at Ripley’s Believe It Or Not! Times Square for the 2016 national competition. Six contestants from across the country, ages seven to thirteen, went head-to head in New York City today to show off their foul smelling sneakers for a chance to win the national title. But only one pair of sneakers could be crowned the winner and they belonged to 12 year old, Mason Young-Hiss, from Berthoud, CO.
The Odor-Eaters Rotten Sneaker Contest is the ultimate test that shows how offensive kids’ sneakers can get when they are playing outdoors, splashing through puddles, slogging through mud and more. The contest has a long history (over 40 years) and kids from across the country look forward to this annual event in their hometown. Participants take pride in mucking up their shoes to stand out from their competitors to ultimately win over the judges. Sneakers are judged on the interior and exterior conditions of the shoe, and most importantly odor, by a professional panel that includes NASA “Master Sniffer” George Aldrich, Chemical Specialist for NASA space missions, and Rachel Herz, Ph.D., an expert and author on the psychology of smell. Additionally, Brittany Every, Marketing Manager of Ripley’s Believe Or Not! Times Square joined the expert judges this year. Brittany is accustomed to seeing the unexpected and unusual at Ripley’s so she was up for the task.
To view the multimedia release go to:
http://www.multivu.com/players/English/7720051-odor-eaters-rotten-sneaker-contest/
GENESIS has unveiled its striking ‘New York Concept’ luxury sports sedan at the New York International Auto Show. The New York Concept hints at future GENESIS design direction with its expressive and refined ‘Athletic Elegance,’ first seen in the Vision G concept and in production form with the GENESIS G90 premium luxury sedan.
Acknowledging the GENESIS brand’s sporty and agile nature, the hybrid concept generates 245ps and 36.0 kgf.m of torque from its 2.0 GDi powertrain coupled with an 8-speed automatic transmission. The advanced technological features and precise design language of the concept emphasize key aspects of Korean culture, while elevating the value and perception of the GENESIS brand.
The exterior of the New York Concept presents an elegant interpretation of a luxurious performance vehicle, defined by well-balanced proportions and refined surface treatments. Inside, the concept car combines advanced technology with absolute luxury, contrasting innovative electronics against finely-crafted materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7506054-hyundai-genesis-hybrid-sports-sedan-nyias/
Leading smartphone brand Vivo officially announced the launch of its V3 and V3Max smartphones at a product release conference in Mumbai, India on April 5.
• Faster Operation with 4GB RAM
• Fast charging of five minutes for two-hour music playback
• Refine metallic body with 7.55 to 7.58mm slim design
• Faster fingerprint unlocking
• Hi-Fi quality sound
• Super-fast Shots
Part of Vivo’s 2016 V Series, the V3 and V3Max have a stylish, all-metal case design that not only guarantees durability, but also makes the phones much slimmer -- only 7.55 to 7.58mm in thickness.
In addition to a stylish exterior the new smartphones aim to provide a more efficient, fluent and enjoyable video and audio experience with modern phone users around the world in mind.
The V3Max combines 4GB RAM with a Snapdragon Octa-Core CPU to boost stability and speed with performance 100% better than is predecessor. The camera takes a mere 0.7 seconds to start up and features PDAF technology to focus project in 0.1 seconds. Combining with the extra-large 5.5-inch screen the camera offers the best photo and video viewing experience.
To view the multimedia release go to:
http://www.multivu.com/players/English/7800151-vivo-v3max-smartphone/
Celebrity Chef Robert Irvine, host of Food Network’s Restaurant: Impossible, announced today that he is teaming up with Tropicana Las Vegas to open his first signature restaurant on the Las Vegas Strip. At the press conference, the exterior of the Tropicana Las Vegas came to life, where a high-energy video showed the crowd what they can expect to see from the newest chef in town. In true Robert Irvine fashion, the celebrity chef made his entrance by rappelling 22 stories (220 feet) down the exterior of the Tropicana hotel to the assembled press below.
In introducing Chef Irvine, Bob Sheldon, President of Las Vegas Operations for Tropicana’s parent company, Penn National Gaming, said, “Chef Robert Irvine has tackled some of the toughest culinary challenges around the world, and we’re excited to have him take on Las Vegas, right here at the Tropicana. We are thrilled to be the Las Vegas home to such an acclaimed world-class chef. With his unparalleled passion, energy and culinary skills, he is the perfect addition to our family.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7838851-robert-irvine-tropicana-las-vegas/
Lumigon announces the launch of the T3 smartphone, integrating minimalistic Scandinavian design with durable steel exterior and innovative features such as a night vision camera and the innovative BackTouch technology, so far never seen before in mobile phones.
“We wanted to create a new smartphone that reflects our design philosophy,” says Lumigon CEO Lars Gravesen. “The glass and steel used in the T3 are extremely durable, but that doesn’t mean sacrificing the look and feel of the phone. In fact, it provides a great balance between design, premium materials, innovation and technology.”
In addition to the classic versions, the T3 is also available in a gold edition with four different models, to fulfil the needs of customers who like it a little more extraordinary.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852551-lumigon-launches-T3-smartphone/
With a rich mix of cultures and a world-class educational setting, the town of Ann Arbor, Michigan, is the location of the HGTV Urban Oasis® 2016. Fans can now take a virtual tour of the renovated 1920s bungalow and then enter for a chance to win the fully furnished home during the upcoming sweepstakes period.
Located in the unique Water Hill area close to the prestigious University of Michigan campus, the charming home features an all-new interior and exterior with touches that make it a hot property for sustainable urban living at its best in this trendy neighborhood.
“HGTV recognized Ann Arbor as a small, friendly town with big-city sophistication and selected the location based on its proximity to the city’s most popular restaurants, shops and art galleries, close to schools, community parks and year-round activities,” said Ron Feinbaum, General Manager of HGTV Home Promotions.
To view the multimedia release go to:
http://www.multivu.com/players/English/7873151-hgtv-urban-oasis-2016/
Today, Genesis unveiled its progressive GV80 Concept SUV at the New York International Auto Show. The new fuel cell concept SUV continues to build on the global brand’s expressive and refined ‘Athletic Elegance’ design direction. The GV80 Concept reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis’ design and product development.
The GV80 Concept is the brand’s first interpretation of a versatile luxury SUV, which strikes a perfect balance between elegance and versatility. On the exterior, this is seen in the concept’s confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle. Recognizing the brand’s global impact, the GV80 Concept utilizes the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfill the needs and explore the escapes of the urban adventurer. Genesis will continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.
To view the multimedia release go to:
https://www.multivu.com/players/English/75060512-hyundai-genesis-gv80-guel-cell-concept-suc-nyais/
With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new colourful Volvo XC40, Volvo Cars’ first ever entry in the small premium SUV segment.
The highly anticipated XC40, set to be revealed shortly, will complete Volvo’s SUV line-up with a distinctive car for a distinctive driver.
The XC40 takes Volvo Cars into new areas and allows its designers the freedom to create a car that brings a vibrancy, individuality and playfulness the small premium SUV segment currently lacks.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8141651-individuality-new-volvo-xc40-small-suv/
Ranked a hot city for business, a top-20 college town and listed as one of the friendliest places in America by Travel & Leisure magazine, Knoxville, Tennessee, is the location of HGTV Urban Oasis® 2017. Fans can now take a virtual tour of the renovated 1925 bungalow and then enter for a chance to win the fully furnished home during the upcoming sweepstakes period.
Located in the historic Fourth and Gill neighborhood close to vibrant downtown Knoxville and the University of Tennessee campus, the charming home features an all-new interior and enhanced exterior with eye-catching design touches and aptly lends itself to sustainable urban living in one of Knoxville’s hottest neighborhoods. Fourth and Gill was chosen for HGTV Urban Oasis 2017 due to its unique vibe and proximity to the heart of downtown, which features a plethora of restaurants, bars, outdoor concerts, shopping and other year-round activities.
“With our corporate headquarters right here in Knoxville, we know what an up-and-coming metropolis our city truly is – it has it all, including an urban feel infused with Southern hospitality,” said Ron Feinbaum, General Manager of HGTV Home Promotions. “Our team is accustomed to traveling the country to produce the top-notch homes we give away to our viewers each year. With this project, it’s particularly gratifying to be able to showcase all that our ‘Scruffy City’ has to offer – from an exploding culinary scene to endless outdoor adventure.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8041053-hgtv-urban-oasis-2017-knoxville-tennessee/
