Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58825-lexus-ls-2013-marketing-campaign
In parallel with the new Mercedes-Benz Antos, FleetBoard is introducing new services for heavy short-radius distribution. The investment into telematics for touring coaches and vans is also proving more worthwhile than ever. Throughout Europe, FleetBoard is a market leader amongst providers of telematics solutions for trucks, vans and coaches of all brands, in all markets. FleetBoard has also gained many new customers in South Africa, Brazil and the Middle East. The company recently received the renowned Frost & Sullivan Award for growth and innovation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58041-fleetboard-introduces-new-services-for-heavy-short-radius-distribution
When it comes to tire development and technology, the road generally goes from the racetrack to the cul de sac. A great example is Yokohama Tire Corporation’s new passenger tire, the AVID Ascend®, which features orange oil, a special technology born on the track, and which can be seen discussed in the following video: http://youtu.be/TtrgVa7DHYQ
To view Multimedia News Release, go to http://www.multivu.com/mnr/59183-yokohama-tire-corporation-passenger-tire-avid-ascend-features-orange-oil
Kia Motors America (KMA) today unveiled a significantly redesigned version of its popular Sorento CUV at the Los Angeles International Auto Show. Just three years after U.S. production of the CUV began in West Point, Georgia, the 2014 Sorento comes to market as no mere refresh or facelift, boasting instead an all-new chassis, a new Gasoline Direct Injected (GDI) V6 engine, a substantially redesigned interior and a next-generation infotainment system. Expected to arrive in showrooms during the first quarter of 2013, the redesigned Sorento also adds a top-of-the-line trim level to its lineup – the SX Limited – which delivers an impressive roster of premium features and amenities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59310-kia-motors-america-unveils-new-2014-sorento-cuv-at-laias
Pulling the silk off the all-new 2014 Forte sedan today at the Los Angeles International Auto Show, Kia Motors America (KMA) revealed a stunning European design-inspired sedan that makes it clear the Korean auto manufacturer has another winner in its line-up of sought-after cars and CUVs. Sitting on an all-new chassis that is longer, wider and lower than the previous-generation Forte, the all-new third-generation Forte will offer more room, more performance and more premium amenities when it’s expected to go on sale in the first quarter of 2013. The all-new 2014 Forte will be offered in LX and EX variants with a choice of an efficient 1.8-liter engine or a more powerful 2.0-liter engine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59311-kia-motors-america-unveils-all-new-2014-forte-sedan-at-laias
Mitsubishi Motors North America, Inc. (MMNA) showcases a pair of dynamic new product offerings at the 2012 Los Angeles Auto Show: the all-new 2014 Mitsubishi Outlander crossover and the sharp-looking Outlander Sport Limited Edition compact crossover that commemorates the 30th anniversary of Mitsubishi Motors entering the North American marketplace.
Advanced Technology, Upscale Trim Highlight All-New 2014 Mitsubishi Outlander
With its sleek new interior/exterior design direction, high-quality cabin materials, and reduced fuel consumption, the all-new 2014 Outlander is an affordably-priced crossover that is an ideal vehicle for the cost-conscience automotive consumer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49385/
A group of moderately priced midsize cars outperformed most of their luxury counterparts in a challenging new frontal crash test conducted by the Insurance Institute for Highway Safety (IIHS) on 2013 models. Of the 18 midsize family cars evaluated in the small overlap test, two earn the top rating of good, 11 earn acceptable, three earn marginal, and two are poor.
In contrast, just 3 of 11 midsize luxury and near-luxury cars evaluated in the inaugural round of small overlap tests earned good or acceptable ratings. Midsize moderately priced cars are the second group to be tested. The best performers in this group are the Honda Accord 4-door and Suzuki Kizashi. Both earn a good rating.
A new generation of drivers can now experience the performance of RoadHandlerTM tires. Sears Auto Center announces the return of RoadHandler – a long-lasting, premium tire backed by a best-in-class 100,000 mile warranty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60172-sears-auto-center-brings-back-roadhandler-tires
Kia Motors America (KMA) ignited the 2013 Chicago Auto Show when the all-new, ultra-hot Forte 5-door rolled on-stage today. The all-new Forte 5-door SX’s eye-catching European-inspired hatchback design is complimented by an all-new 1.6-liter gasoline direct-injected (GDI) turbocharged four-cylinder engine putting out 201 horsepower and 195 lb.-ft. of torque, making the all-new Forte 5-door SX the most powerful Forte from KMA to date. The Forte 5-door is expected to go on sale in the third quarter of 2013, and pricing will be announced closer to launch.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59961-kia-motors-america-unveils-new-forte-5-door-at-2013-chicago-auto-show
The US federal government, which touts its historic 54.5 miles-per-gallon fuel-efficient standard for 2025 model year autos, might want to rethink that mark. It’s downright puny compared to what a team of students from Quebec’s Université Laval achieved today as its vehicle traveled a mind-boggling 3,587 miles on a single gallon of gasoline at the 7th annual Shell Eco-marathon Americas 2013 competition. It was the highest mileage ever achieved for both Université Laval and the Americas challenge.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60538-shell-eco-marathon-americas-student-gasoline-mileage-challenge-houston
Kubota Corporation today announced the grand opening of its new $73 million manufacturing facility at Kubota Industrial Equipment (KIE) in Jefferson, Ga. The 522,000-square-foot plant on the 88-acre site recently began production of Kubota’s 30- to 50-horsepower compact tractor models. The grand opening event was co-sponsored by Kubota Tractor Corporation, the U.S. marketer and distributor of Kubota tractors and equipment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61142-kubota-kie-grand-opening-in-jefferson-ga-with-gov-deal-new-jobs
