Florida residents previewed Honey Nut Cheerios' one-of-a-kind living billboard, just outside of Orlando, to celebrate the classic cereal’s key ingredient –real honey. Much more than just a billboard installation, the three-story free-standing structure was home to more than 100,000 honeybees. The honey produced from the working hives was used to spell out “Made with Real Honey” on the exterior of the installation. The local Florida honey was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
Constructed in the farm fields at Diamond P Farm and Ranch, the honey-bees used in the creation of the billboard were supplied in partnership with Brent Dickson and his family, who are local Orlando bee-keepers. True to standards, most of the beekeepers who make the honey for Honey Nut Cheerios run family businesses and depend on their bees to make a living.
“Honey is more than just an ingredient – it’s the flavor at the heart of Honey Nut Cheerios. And that’s why we thought there was no better way to explain just how real the honey is that goes into Honey Nut Cheerios than by physically showing it,” said Jared Pippin, senior associate marketing manager at General Mills. “We wanted to honor the honeybees and show our support for the dedicated beekeepers who love honey just as much as we do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7672051-honey-nut-cheerios-bee-to-bowl/
The Obama administration is holding the White House Summit on Nuclear Energy today discussing the role of nuclear energy in reducing carbon emissions linked to the threat of climate change. The event will be live streamed on WhiteHouse.gov and YouTube beginning at 1 p.m. ET.
“Nuclear energy has a really important role to play in the fight against climate change, and I think administrations in the past have recognized this but they’ve tended to be kind of quiet about it,” said Eileen Claussen, founder of the Pew Center on Global Climate Change.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7677651-nei-nuclear-energy-summit/
LG Electronics USA today celebrates the launch of the highly anticipated LG TWIN Wash™ laundry pair with SideKick™ pedestal washer with an all-day, Broadway-inspired event in the heart of New York’s Theater District.
Aptly titled “LG TWIN Wash presents: Divide & Conquer on Broadway,” the launch event features six performances from 9 a.m. until 5 p.m. taking place in Father Duffy Square and stars LG’s newest laundry innovation – with the help of world-class puppeteers, performers and an award-winning choreographer. The new LG laundry pair designed to make laundry a breeze will be available nationwide Dec. 20.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7671151-lg-electronics-twin-wash-launch/
Desde el momento en que nacen, cada uno de los animales de nuestro planeta comienza la misma travesía con un objetivo final: sobrevivir y asegurar la descendencia. Al igual que los humanos, los animales tienen que enfrentar difíciles obstáculos en cada etapa de sus vidas, ya sea el medioambiente, sus enemigos o hasta la propia familia. Esta cautivadora y visualmente espectacular serie muestra el comportamiento de varias especies y los desafíos a los que se enfrentan. SOBREVIVIR (#Sobrevivir) se estrena en Discovery en Español el 18 de octubre a las 8PM E/ 5PM P, y se transmitirá los domingos a esa misma hora.
Narrada por el actor mexicano Enrique Rocha, la serie captura las historias individuales de varios animales, desde su perspectiva y en su hábitat natural, mostrando en cámara cómo dan sus primeros pasos, aprenden a adaptarse a la vida sin sus padres, se refugian de sus enemigos, ganan una posición de poder en su mundo, encuentran pareja y procrean una nueva generación.
“No había tenido la fortuna de narrar una serie y ha sido una gran experiencia poder contar esta increíble historia sobre la vida con la visión y credibilidad de Discovery en Español. ‘Sobrevivir’ le da acceso exclusivo a los televidentes y les ofrece ser testigos del maravilloso y muchas veces difícil ciclo de la vida”, comentó Enrique Rocha.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7641051-discovery-en-espanol-sobrevivir/
Cantor Fitzgerald, a leading financial services firm, today announced that Cantor Fitzgerald, together with its affiliate BGC Partners, Inc., raised approximately $12 million for dozens of charities around the world, at the companies’ annual Charity Day on September 11, 2015. Each year, Cantor Fitzgerald and BGC Partners donate 100% of the global revenues generated on Charity Day to the Cantor Fitzgerald Relief Fund, and to date has raised approximately $125 million globally since its inception.
“We will never forget all of our friends and colleagues who perished on 9/11. Charity Day represents our company’s fundamental commitment to helping others, and allows us to commemorate the events of that day. Giving back is our way of remembering those who lost their lives on 9/11, turning a day of tragedy into a positive and uplifting day for our employees and friends,” said Howard W. Lutnick, Chairman and Chief Executive Officer of Cantor Fitzgerald, L.P. and BGC Partners.
Charity Day is held in commemoration of the 658 Cantor employees and 61 Eurobrokers employees lost in the 9/11 World Trade Center attacks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7620751-cantor-bgc-partners-charity-day-2015/
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
In an unprecedented move for the television-shopping industry, Jewelry Television® (JTV), is announcing that it will air Rock Star Designer, the first reality show broadcast on a home-shopping network. “JTV Rock Star Designer,” has involved a national search for talented jewelry designers, one of whom will win a $5,000 cash prize and the opportunity to design and sell a jewelry collection on the national jewelry and gemstone shopping network. The reality series will debut on Aug. 7 at 7:30 p.m. EDT, leading into the network’s most-watched show, “Girlfriend Friday.” There will also be an encore presentation every Wednesday at 2 a.m. EDT beginning Aug. 12.
In March 2015, JTV issued a call for entries and received applications from designers around the country. Each aspiring designer was required to submit examples of their jewelry designs and a biographical video describing why he/she should be JTV’s first “Rock Star Designer.” The public voted on its favorite entries, narrowing the field to 10 semi-finalists.
To view the multimedia realease please visit:
http://www.multivu.com/players/English/7372631-jewelry-television/
TEXAS TROCAS, la serie original de Discovery en Español de mayor audiencia en el 2014, regresa a la pantalla el lunes 3 de agosto con más de las increíbles historias y transformaciones de camiones que despertaron la curiosidad del público hispano. La producción, protagonizada por los Méndez, una familia mexicoamericana del sur de Texas, se transmitirá los lunes a las 10PM E/ 7PM P como parte del bloque de programación Lunes de Motores.
Experimente aquí el comunicado de prensa multimedia: http://www.multivu.com/players/Spanish/7575051-discovery-en-espanol-texas-trocas/
Outdated beachfront properties are transformed into hot commodities in HGTV’s newest renovation competition series, Beach Flip. Premiering on Sunday, July 5, at 9 p.m. ET/PT, HGTV and DIY Network stars Nicole Curtis (Rehab Addict), Josh Temple (House Crashers) and David Bromstad (My Lottery Dream Home) act as hosts, judges and mentors to four rival teams as they compete to renovate rundown waterfront bungalows with outdated décor, loud wall colors and awkward layouts into spectacular properties in just eight weeks. The team with the highest increase in property value as determined by the region’s top appraisers wins the $50,000 grand prize and a spread in HGTV Magazine.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514351-hgtv-beach-flip/
As the country celebrates the 45th anniversary of Earth Day, Dallas-based nonprofit Earth Day Texas gears up for its fifth annual event. Founded in 2011, the organization expects more than 75,000 attendees during the three-day event.
Earth Day Texas takes place April 24, 25 and 26 at historic Fair Park in Dallas.
Confirmed speakers include Karenna Gore, author and daughter of Al Gore; Bill White, former mayor of Houston; David Yarnold, president of the Audubon Society; Dan Patrick, Lt. Governor of Texas; B.A. Norrgard, Tiny House advocate; Laura Turner Seydel, chairperson of the Captain Planet Foundation; and Louie Psihoyos, Oscar®-winning director of The Cove.
Seven-time Grammy Award winner Paul Winter will perform on Saturday, April 25, at 4:30 p.m. Grammy nominated artist Michael Martin Murphey will perform on Sunday, April 26, at 4:45 p.m.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500951-earth-day-texas/
Sigrid Olsen becomes an on-air broadcast persona, launching today, to premiere on HSN and debut the Spring 2015 collection of her first women’s fashion line since 2008. This new chapter of reinvention leverages Sigrid's 30 years of compelling career success as an artist, designer, and veritable icon to many American women. Sigrid's “marquee designer” partnership affords ability to sell beautiful clothes across various HSN platforms, including TV, online and mobile. Her commentary will feature the entire product line available for purchase over four hours of airtime today, from 4:00 p.m. to 6:00 p.m./ET and again from 10:00 p.m. to 12:00 midnight/ET, as well as through the HSN.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
