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According to research released today by Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], 2012 is shaping up to be the year of “do-it-yourself” among American consumers. From travel to fitness to managing money, the What’s on Your Slate? poll from Chase SlateSM with Blueprint® reveals that people are taking steps to achieve their goals – and have fun – on their own terms this year. For example, 46 percent will exercise at home or outdoors instead of at a gym or health club, and 59 percent will pamper themselves at home rather than making visits to a spa or salon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53597-chase-card-services-poll-americans-embrace-do-it-yourself-lifestyle-diy
When it comes to making sure the Chevrolet Cruze is as durable as it can be, Dave Schoener and his teammates are all wet.
As a GM splash test engineer, Schoener helped develop an innovative splash shield for the Chevrolet Cruze that protects the engine compartment from water and potentially harmful contaminants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53559-chevrolet-cruze-goes-shields-up-for-max-protection
Callaway Golf Company (NYSE: ELY) today announced the February 17th worldwide availability of its much-anticipated RAZR Fit™ Driver and RAZR Fit™ Fairway Woods. Building on 29 years of club making excellence, Callaway’s RAZR Fit line of woods represents the Company’s most advanced products to date. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand, adjustable hosel — plus moveable weights to promote draw or neutral ball flight — Callaway is empowering players around the world to dial in their game with RAZR Fit. Marking a new standard in performance customization, RAZR Fit’s straightforward adjustability delivers optimum performance and real results for every golf swing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46341/
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
New Yorkers know all about living with a small kitchen, and Merillat® cabinetry knows all about making life in a small kitchen easier. To demonstrate the importance of smart design in a small kitchen space, Merillat cabinetry provided a kitchen for a cooking demonstration by Chef Curtis Stone at the Thrillist’s BBQ & The Blues presented by Merillat hosted by Curtis Stone event during the 2011 New York City Wine & Food Festival (NYCWFF) in September.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52871-merillat-cabinetry-small-kitchen-functionality-nyc-chef-curtis-stone
The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
From the author who penned The Wake of Forgiveness, ten remarkable, contemporary stories that tackle what it means to be a man. Learn more about this book here, http://bit.ly/pGUnk3 and its author here, http://www.brucemachart.com/ Fiction, Short Stories
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
Primal Mist has released two new perfumes, Formulae Alpha and Formulae Beta, after four years of archaeological study, scientific investigation and fragrance design. The Primal Mist line is produced in extremely small quantities, making them exclusive and rare. The company states that each stage of the creation process is hand-crafted, including bottling. Both perfumes are cured for two years before they are ready for release.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51941-primal-mist-releases-formulae-alpha-beta-fragrances-american-perfumer
