Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and the Ad Council-- Smokey Bear, along with his trademark, “Only You Can Prevent Wildfires,” --has helped reduce the number of acres burned annually by wildfires from 22 million in 1944 to an average of 6.7 million annually today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires/
This July 4th, America’s national Independence Day celebration will kick off the festivities for our country’s 238th birthday with an all-star salute led by our country’s favorite host, two-time Emmy Award-winning television personality Tom Bergeron (DANCING WITH THE STARS). Broadcast live on PBS from the West Lawn of the U.S. Capitol, the event will feature performances by: Rock and Roll Hall of Famer Frankie Valli; Grammy Award-winning music legend Patti LaBelle; platinum recording artist and songwriter Philip Phillips; multi-platinum recording artist and actress Jordin Sparks; the world-famous Muppets; five-time Grammy Award-winning singer and songwriter Michael McDonald; country music superstar Sara Evans; singer-songwriter Kendall Schmidt from BIG TIME RUSH and HEFFRON DRIVE; and five-time Tony Award nominee and Broadway star Kelli O’Hara; with the National Symphony Orchestra under the direction of top pops conductor Jack Everly.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7124752-capital-concerts-celebrate-america-s-birthday-with-pbs-a-capitol-fourth
Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
Twin Reticulated Giraffes, the only living set of twins in the United States, celebrated their 1-year milestone birthday on May 10. The first-born female calf, Wasswa, has grown 4.5 feet and has gained 465 pounds. The second-born male calf, Nakato, has grown 4 feet and has gained 400 pounds.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7204851-natural-bridge-wildlife-ranch-twin-giraffes-first-birthday
Selkie thought she was a normal teenager, but on her 17th birthday she learns that she is half-fae princess destined to overthrow the corrupt Faerie Court and its queen, her mother. Join Selkie on a journey spanning the realms of the mortal and immortal, one that will force her to risk everything, including the boy she loves.
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