General Mills and Häagen-Dazs today announced an initiative designed to foster greater economic vitality for smallholder vanilla farmers in Madagascar and ensure the availability of high quality vanilla for future generations.
Häagen-Dazs, the world’s leading brand of super-premium ice cream, with the General Mills Foundation, will invest $125,000 over two years to benefit villages in Madagascar’s Sava region, home of the world’s highest quality vanilla. The commitment builds upon General Mills century-long history of working closely with farmers around the world to promote sustainable agriculture.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60422-general-mills-haagen-dazs-vanilla-sourcing-small-farmers-madagascar
CHS is pleased to introduce the CHS Center for Cooperative Growth, an online platform that gathers and shares diverse viewpoints from agribusinesses, independent agricultural producers, academia and other leaders to foster greater success among America’s cooperatives.
The online platform launched in October 2012, features a primary cooperative topic addressed through four perspectives and invites audiences to participate through online polls and a blog.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58033-introducing-the-chs-center-for-cooperative-growth-online-platform
One widely used definition, developed by the World Health Organization and the Food and Agriculture Organization of the United Nations, is that probiotics are “live microorganisms, which, when administered in adequate amounts, confer a health benefit on the host.” Visit for More Details: http://aoprobio.com/products-list/
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation. In an effort to help protect Americans from foodborne illness during the Thanksgiving season, the Ad Council, the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service, the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), in partnership with Food Network Star’s Martie Duncan, are helping to dispel many of the common myths surrounding the preparation and serving of the holiday turkey meal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59193-ad-council-usda-hhs-food-safe-families-public-service-thanksgiving
Creating a sustainable cocoa sector that can meet the chocolate industry’s long-term demand for cocoa, the essential raw material for chocolate, while providing economic opportunities to cocoa farmers will require billions of dollars in agricultural investments across research, third-party certification and technology transfer to farmers, according to Mars, Incorporated, one of the world’s leading chocolate manufacturers.
Although many groups and individual companies have made singular investments towards a more sustainable sector, to benefit a significant portion of the world’s five to six million cocoa farmers, Mars believes the industry must work together even more closely to scale up positive impacts for farmers and achieve higher yields without compromising limited natural resources.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58400-mars-chocolate-invests-in-creating-a-sustainable-cocoa-industry
In preparation for July 4th and the summer months when instances of food poisoning increase, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are continuing their national Food Safe Families public service campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness (or food poisoning) in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56338-ad-council-usda-hhs-food-safe-families-public-service-campaign
As part of its fresh-from-the-farm video and recipe series, “California Grown” is releasing a new video featuring Cecchini & Cecchini Farms of Brentwood, Calif., the only remaining asparagus farmer in Contra Costa County.
The video series, which highlights California farmers and the real stories behind some of California’s favorite agricultural products, was started last year as part of an ongoing effort to connect consumers to the people and families that produce the locally grown foods they enjoy.
In the newest video, Barbara Cecchini shares what she loves about farming in California, how her family got involved in their farming operation, what sets their asparagus apart from products grown in other regions, and why she feels it’s important to buy California-grown products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55964-california-grown-asparagus-farmer-cecchini-farms-contra-costa-county
Responding to the challenge of global hunger, DuPont today announced goals for its contribution to help improve food security around the world.
“No one company, country or non-profit organization can meet the challenge of feeding the world alone. But each of us can commit to doing our part and hold ourselves accountable to make a meaningful contribution to this global challenge,” said Ellen Kullman, DuPont Chair and CEO. “Establishing specific, measurable goals for what we can do to address that challenge is key to turning talk into results.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54357-dupont-food-security-goals
Innovative science and collaboration are at the cornerstone to addressing global food security, DuPont Chair and CEO Ellen Kullman told international leaders today at the 2011 World Food Prize. Themed, The Next Generation: Confronting the Hunger Challenges of Tomorrow, the annual World Food Prize brings together more than 1,000 global leaders, including former presidents, CEOs from Fortune 500 food and agriculture companies, World Food Prize laureates and policy experts to discuss how to address the current food crises and food security needs for people around the globe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52517-dupont-pioneer-hi-bred-world-food-prize-announcement
Anvil Knitwear is a proud sponsor of Farm Aid 2011 whose mission is to build a vibrant family farm-centered system of agriculture in America. The concert will feature six exclusive Farm Aid designs on Anvil Knitwear t-shirts featuring Texas cotton from organic and transitional growers.
This year’s concert in Kansas City, Kan., at LIVESTRONG Sporting Park on Aug. 13 will feature Farm Aid t-shirts with Anvil’s Shirt Scan™ technology that allows concertgoers to view exclusive Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51756-anvil-knitwear-sponsor-and-official-t-shirt-supplier-farm-aid-concert
The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
Rising food prices are causing poor children and families in developing countries to sink deeper into hunger and malnutrition, according to Children International, a leading U.S.-based humanitarian organization.
According to the Food and Agriculture Organization, 925 million people around the world go hungry each day compared to 848 million in 2007. Experts blame the high cost of gasoline and diesel fuel as a main cause for the spike in food prices globally. As gas prices soared in 2010, food prices have risen with the same speed, leaving poor families helped by Children International with few options. Most poor parents work long hours for little pay and lack the money needed to purchase food and cook a nutritious meal.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/46389/
