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Approximately one year after leading roof window manufacturer VELUX Group joined forces with social business Little Sun and NGO Plan International, launching a design competition to bring clean, sustainable light to Africa, the first solar lamps have now arrived on African soil. The VELUX Natural Light International Design Competition received 172 proposals from 65 countries. A high-level jury of experts in the fields of architecture, art and design subsequently selected the winning design, by Mariana Arando and Luca Fondello of the University of Buenos Aires, Argentina. Their solar lamp design was inspired by the way light can bring people together. The VELUX Group has so far produced and donated 14,500 of the solar-powered lamps, and 150 local sales agents are now being trained in how to sell the lamps in off-grid communities in Senegal, Zimbabwe and Zambia. The training combines workshops, roleplay, demonstrations, and group work. To view the multimedia release go to:

Added: January 5, 2016, 5:36 pm

Runtime: 0m55s | Views: 216 | Comments: 0

Rating: Not yet rated

Volvo Cars is looking ahead to when its drivers can sit back and enjoy free time in their car on the daily commute. At the 2016 Consumer Electronics Show (CES) Volvo revealed that it is developing intelligent, high bandwidth, streaming capabilities with its technology partner, Ericsson, that will ensure drivers and passengers get the most out of their time travelling in an autonomous Volvo. “We recently unveiled our design vision for fully autonomous cars with Concept 26. Now we are actively working on future solutions to deliver the best user experience in fully autonomous mode. Imagine a highway full of autonomous cars with their occupants sitting back watching their favourite TV shows in high definition. This new way of commuting will demand new technology, and a much broader bandwidth to ensure a smooth and enjoyable experience,” said Anders Tylman General Manager Volvo Monitoring & Concept Center at Volvo Car Group. To view the multimedia release go to:

Added: January 5, 2016, 4:45 pm

Runtime: 1m41s | Views: 132 | Comments: 1

Rating: Not yet rated

The UNESCO world heritage site that is Skellig Michael is located on the Wild Atlantic Way on Ireland’s west coast and has been wowing audiences since the release of Star Wars: The Force Awakens, where the final scenes of this record-breaking movie were filmed. This exclusive behind the scenes video gives fans a unique insight into the film makers’ choice of Skellig Michael as a location for Star Wars & how it fit with Abram’s goal of creating a real & authentic backdrop for the movie. Tommy Harper, the Executive producer recalls the moment they discovered the Skellig islands: “I got an email from Rick Carter [Production Designer of Star Wars: The Force Awakens]. He sent this link, and it was Skellig Island. J.J. [Director of Star Wars: The Force Awakens] immediately wrote back and said, “I love you! This is the best.”” Since 1977, the renowned movie franchise has travelled through many galaxies, and this time, director J.J. Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael, which the crew described as “from another time and place”. To view the multimedia release go to:

Added: January 4, 2016, 7:33 pm

Runtime: 1m54s | Views: 146 | Comments: 0

Rating: Not yet rated

Al Maryah Island in Abu Dhabi was a beacon of celebration this New Year’s Eve after playing host to a spectacular firework display, which lit up the sky of the United Arab Emirates’ (UAE) capital at midnight. More than 8,000 visitors descended on Al Maryah Island, Abu Dhabi’s business and lifestyle destination, to see in 2016. They enjoyed an unforgettable night of family fun and entertainment, which saw live performances from DJs and musical acts, Zeina Aftimos and Hamami Trio. Thousands of fireworks were launched from buildings in Abu Dhabi Global Market Square, the commercial heart of Abu Dhabi's international financial center, and barges in the Arabian Gulf. Visitors were virtually connected to festivities from around the world, with live footage being displayed on a variety of screens, and an interactive earth globe that lit up when a new country welcomed in the New Year in its time zone. An assortment of festive food trucks, shopping and casual dining at The Galleria, five star feasts at Rosewood Abu Dhabi, a Winter Fair and a dedicated Kid’s zone, were also enjoyed throughout the night. To view the multimedia release go to:

Added: January 4, 2016, 4:16 pm

Runtime: 0m11s | Views: 209 | Comments: 0

Rating: Not yet rated

China-based smartphone manufacturer Vargo Technology and CEO, Fu Zhaowei, were featured in Times Square on December 21, 2015. The video clip drew the attention of passers-by, generating interest in Fu’s dedication to product detail and his ideas concerning security. The excellent craftsmanship and seamless operating system left an impression on passers-by who trialed the application on site. The closed-loop design uses a safe communications system. To view the multimedia release go to:

Added: December 31, 2015, 3:54 pm

Runtime: 5m42s | Views: 154 | Comments: 0

Rating: Not yet rated

With the onset of winter season in the country, breathing problems and respiratory diseases will also be on the rise. To ensure that patients with respiratory problems breathe with ease, a comprehensive patient Mobile App named “My Breathefree” has been launched as a virtual caregiver by ‘Breathefree’, a public service initiative by Cipla. This app is specifically designed for Indian conditions and is available on Google play store and iOS platform for all patients, caregivers and doctors. One of the major chronic respiratory problems in the country is asthma and “My Breathefree” app will be a great help towards better asthma management and control. Asthma causes limitations in daily activities, loss of school and work days, lung function impairment, reduced quality of life and an adverse socioeconomic burden. However, if monitored and treated properly, asthmatics can control their disease and lead an absolutely normal and healthy life. To view the multimedia release go to:

Added: December 30, 2015, 4:07 pm

Runtime: 2m17s | Views: 185 | Comments: 0

Rating: Not yet rated

Today in Pompano Beach, Fla., The Goodyear Tire & Rubber Company set the Guinness World Record® for constructing the World’s Largest Game of Cornhole to kickoff a week of celebration leading up to the 80th Annual Goodyear Cotton Bowl Classic on December 31 in Arlington, Texas. Measuring an astounding 64 feet by 32 feet, the super-sized version of the traditional tailgate game, cornhole, was paired up with another larger-than-life college football tradition—the Goodyear Blimp. As their school mascots cheered from the ground, cheerleaders from Michigan State University and the University of Alabama flew more than 200 feet above the massive cornhole game board to toss beanbags out of Goodyear’s newest blimp, Wingfoot One. The students competed for bragging rights in the larger-than-life game of cornhole as their teams prepare to face off in the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year’s Eve. The epic game ended in a 1-1 tie. To view the multimedia release go to:

Added: December 29, 2015, 3:42 pm

Runtime: 1m3s | Views: 293 | Comments: 0

Rating: Not yet rated

Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims. “The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.” To view the multimedia release go to:

Added: December 28, 2015, 6:03 pm

Runtime: 0m31s | Views: 188 | Comments: 0

Rating: Not yet rated

FORMULA X takes Xpressive color to a new level with the introduction of #ColorCurators, a first-of-its-kind collaboration where 10 polished powerhouses in beauty, fashion, and wellness join FORMULA X to xpress their signature style through limited-edition nail colors. Each month, one Color Curator will reveal three new shades—each inspired by their own passions, lifestyle, and personal expression. Polish your style with the premiere #ColorCurators collection: Song of Style Edition, featuring fashion it girl Aimee Song. Inspired by her love for everyday basics, these new neutrals are the perfect accent to any outfit. Kick off the new year in the ultimate pastel pink that complements all skin tones, start fresh with a subtle pop of versatile mint green, or stay simple yet elegant in an elongating nude. To view the multimedia release go to:
Tags // formula  x  fashion  beauty  sephora  color  nail  woman  song  of  style  edition  multivu  7717851 

Added: December 28, 2015, 4:50 pm

Runtime: 1m35s | Views: 275 | Comments: 0

Rating: Not yet rated

El período entre las Navidades y el Año Nuevo suele tener uno de los mayores índices de muertes causadas por conductores con las capacidades disminuidas por estar ebrios, según la Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) del Departamento de Transporte de los Estados Unidos. En un esfuerzo por reducir los incidentes causados por conductores ebrios durante los días festivos, la NHTSA, el Ad Council y el Television Bureau of Advertising (TVB) lanzaron hoy su 12º campaña anual "Project Roadblock: Local TV Puts the Brakes on Drunk Driving" (Proyecto Barricada: la televisión local frena a los conductores ebrios). Project Roadblock se creó en 2004 para apoyar la campaña de anuncios de servicio público (PSA) Buzzed Driving Prevention (Prevención Contra Manejar Entonado) de la NHTSA y el Ad Council. Hasta la fecha, las estaciones de televisión abierta de todo el país han donado más de $40 millones en medios para apoyar este esfuerzo. La asociación tiene el propósito de unir a las estaciones de televisión locales en la creación de una barricada publicitaria nacional transmitiendo PSA (Anuncios de Servicio Público) de Project Roadblock entre el 26 de diciembre y el 31 de diciembre. Las estaciones de televisión locales participan voluntariamente en la campaña donando tiempo y espacio en el aire, en línea y móvil, con un énfasis especial a las 10 p.m., hora local, la víspera de Año Nuevo. Además, las estaciones de televisión contactarán a sus comunidades en los medios sociales para compartir gráficas sociales y mensajes para llegar aún más a las audiencias. To view the multimedia release go to:

Added: December 24, 2015, 4:12 pm

Runtime: 0m30s | Views: 271 | Comments: 0

Rating: Not yet rated

For its 2015 Christmas video, TAP, the Portuguese leading airline, sought inspiration from its daily sounds to adapt, in an innovative way and for the first time ever, the renowned Christmas melody Jingle Bells, exclusively using aircraft sounds. The leading actors are TAP employees and the A330 aircraft, CS-TOQ (‘Pedro Teixeira’) that embraced the spirit of the season to wish its passengers a Merry Christmas. Launched on December 1st, TAP’s video went viral in Portugal with over 240,000 views and a 1,2M organic reach on Facebook with no media investment yet. On Youtube it gathered 25,000 views and appeared in all main media publishers. It’s time for the world to see it! Happy holidays! To view the multimedia release go to:

Added: December 24, 2015, 3:26 pm

Runtime: 0m56s | Views: 248 | Comments: 1

Rating: Not yet rated

Actresses Shay Mitchell and Nina Dobrev are giving back this holiday season by starring in a month-long global philanthropic advertising campaign powered by IPG Mediabrands in support of Free The Children’s WE Are Stronger Together campaign. With the purchase of a $10 Rafiki bracelet, handmade with love by women in Kenya, a gift of impact is unlocked – water, healthcare, school supplies, healthy meals – helping to break the cycle of poverty and create a brighter future for Free The Children partner communities in Kenya, India, Ecuador, Haiti, Sierra Leone, Tanzania, Nicaragua and rural China. By wearing a Rafiki bracelet, available at and select retail stores including Walgreens, PacSun and Nordstrom, North Americans have the opportunity to join Shay Mitchell and Nina Dobrev in making a statement that they are part of the WE movement – a generation who believes that together WE can change the world. Each Rafiki purchased has a unique code for consumers to enter online at so they can track exactly in what Free The Children community a life-changing gift was given. To view the multimedia release go to:

Added: December 23, 2015, 3:28 pm

Runtime: 0m31s | Views: 194 | Comments: 1


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