Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
This week, as a follow up to World Malaria Day, PSI Global Ambassador Mandy Moore and ABC News’ Be the Change: Save a Life are co-hosting an on-line essay contest, asking others to share stories of what inspires them to take action in global health. Selected essays will be highlighted on ABC News’ SaveOne.net and Moore’s personal blog.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47714/
