Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Popular tradition gives vinegar many healthful benefits, both through topical and internal use: it is antiseptic, antioxidant, purifying, soothing, protective, and toning.
This new interest motivated hair colouring pioneer Christophe Robin to study the cosmetic properties linked to vinegar, and research formulas inspired by traditional recipes to create a product that meets the current needs of both men and women.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7560651-christophe-robins-botanical-vinegars/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
Spring means warmer weather, flowers starting to bloom and more time spent outdoors, so why not ring in spring by adding light and healthy new potato recipes to the dining table? Chef and Registered Dietitian Katie Cavuto Boyle stars in the US Potato Board’s “Seven Potato Types” educational video series and has created two new potato salad recipes perfect for the season. With seven unique potato types – Russets, reds, yellows, whites, purples, reds, fingerlings and petites – you can use a new type every night of the week!
To view Multimedia News Release, go to http://www.multivu.com/players/English/60495-potato-goodness
Awesome sandwiches!
Master Chef and National Geographic Explorer Barton Seaver gives kid-friendly tips on how to build an awesome sandwich from his new book, packed with scrumptious seasonal recipes, fun food facts and challenges, tips on sustainability, and more. Find out more at NGKidsCookbook.com
Find other Cookbook segments at YouTube.com/natgeofan. Cooking, health, kids, non-fiction. self help
GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, and Ayesha Curry today launched her new lifestyle and brand website, Homemade. Together, Ayesha and GoDaddy are debuting Homemade to inspire entrepreneurs to pursue their dreams and turn their ideas into reality online.
Ayesha’s new brand and website (www.shophomemade.com), built by web designer Mehran Azma, using Managed WordPress on GoDaddy, showcases her passions and serves as a hub for all of her curated content and business ventures. Homemade is a place where Ayesha’s fans can browse for anything from her latest recipes, to tips for entertaining, or advice on balancing life as a mompreneur. It also features, for the first time, all of Ayesha’s products available for purchase in one place.
To view the multimedia release go to:
https://www.multivu.com/players/English/8434351-godaddy-ayesha-curry-new-homemade-website/
From bagels to sushi, the internet has been abuzz with the outrageous Cheetos-infused recipes going viral and popping up at restaurants around the country. Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now bringing Cheetos-inspired dishes to life in New York City at The Spotted Cheetah, the first-ever restaurant devoted to all things Cheetos.
Located in the heart of New York City at 211 W. Broadway, The Spotted Cheetah will be open to the public by reservation only August 15 – August 17 and will provide guests the opportunity to enjoy the ultimate Cheetos dining experience. The menu combines the beloved cheese and crunch of Cheetos with chef Anne Burrell’s culinary talent. With her trademark spiky blonde hair and fun, pumped-up personality, Burrell has worked some of the top restaurants in New York, including her new restaurant, Phil & Anne's Good Time Lounge, studied culinary landscape and traditions of Italy, and authored two popular cookbooks, Cook Like A Rockstar and Own Your Kitchen. Now she's lending her culinary expertise at something completely different with the world's first Cheetos restaurant.
To view the multimedia release go to:
https://www.multivu.com/players/English/8152751-frito-lay-cheetos-restaurant-the-spotted-cheetah/
The SPAM® brand is bringing big flavor to America’s backyards and kitchens this summer with the SPAM® Brand Tiny House of Sizzle Tour. Measuring 185.37 square feet, the Tiny House aims to bring communities together around food, with the Tiny SPAM® kitchen serving as the heart of the home. The Tiny House will travel coast to coast, sharing delightful dishes and simple recipes served right from the Tiny SPAM® kitchen, proving what SPAM® lovers already know – nothing beats the sound, smell and taste of SPAM® brand products sizzling in the frying pan.
Highlighting the brand’s versatility to be paired in many different ways, the Tiny House’s menu will feature unique, on-trend recipes created by locally-recognized chefs and influencers alongside SPAM® brand favorites such as SPAM® Musubi and SPAM® sliders. The tour’s signature dish will be a Spicy SPAM® Breakfast Burrito recipe created by standout celebrity Chef Jordan Andino. Additional local chef and influencer partners include Hawaii native Chef Bradley Lum and noted Detroit influencer Lori Yates from Foxes Love Lemons.
To view the multimedia release go to:
https://www.multivu.com/players/English/8097451-spam-tiny-house-of-sizzle-tour/
In honor of American Heart Month this February, Mazola® Corn Oil and celebrity chef and author Ingrid Hoffmann have teamed up to provide simple and delicious ways to be kind to your heart, including new and original recipes by Chef Hoffmann. Cardiovascular disease remains the number one cause of death in the United States for both men and women, making it more important than ever to consider how lifestyle, including the foods and dishes prepared in the kitchen, can impact heart health.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64664-mazola-celebrity-chef-ingrid-hoffmann-cooks-up-heart-healthy-recipes
Crystal Farms®, one of the nation’s favorite cheese brands, today announced a new line of shredded cheeses that will help make cooking authentic Hispanic dishes more approachable for consumers.
The new line features four cheese varieties popular for their versatility and melting capabilities important in Hispanic cooking:
Quesadilla – Rich and creamy, Quesadilla cheese can be used in most recipes that call for melting cheese.
Oaxaca – Named after a region in Mexico, Oaxaca melts effortlessly into casseroles, refried beans and soups.
Asadero – A rich Mexican-style melting cheese, Asadero is ideal for adding buttery flavor to queso, enchiladas and your favorite Mexican fare.
Muenster – Though not a traditional Hispanic cheese, Muenster has been adapted to authentic dishes because of its mild flavor and high melting factor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916651-crystal-farms-hispanic-shredded-cheeses/
The holidays have a way of bringing everyone together, but sometimes this invites a mixed bag of characters. Thankfully, Chex’s Go-To Guide For Holiday Party Magic is this season’s resource for creating an unforgettable experience, no matter whoever happens to knock on your door. More information visit: chex.com/ideas/go-to-guide-for-holiday-party-magic
With the help of Food Network personalities Alie & Georgia, along with Ali Ebright of Gimme Some Oven and Courtney Whitmore of Pizzazzerie, Chex has created three new holiday party themes complete with homemade Chex mix recipes, cocktails, and free printables to make sure your party pops!
To view the multimedia release go to:
http://www.multivu.com/players/English/7688251-general-mills-chex-mix-holiday-guide/
Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America’s Test Kitchen, the most popular how-to-cook show on TV. Holland America Line is a sponsor of America’s Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education.
Holland America Line’s shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America’s Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America’s Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops — with topics ranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America’s Test Kitchen.
To view the multimedia release go to:
http://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america/
