No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
A $30 million investment from the Ford Foundation has enabled community development financial institution Self-Help to merge with seven credit unions in California, kick-starting an effort to expand low- and moderate-income families’ access to responsible and affordable financial services across the state.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54277-ford-foundation-low-income-community-development-self-help-california
As the dust settles from the 2012 International Consumer Electronics Show (CES) in Las Vegas, NV, technologists from around the world have gathered at the IEEE International Consumer Electronics Conference (ICCE) to discuss what’s next for consumer electronics. This annual event is one of the industry’s flagship conferences known for unveiling a plethora of impressive innovations and highlighting upcoming developments. These futuristic concepts are often brought to life within a few years of their debut at ICCE.
While researchers discuss new innovations and technologies for the consumer electronics industry, IEEE experts highlight the trends from CES 2012 that will dictate the product development cycles of companies all around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54152-ieee-discusses-consumer-electronics-trends
Als toonaangevende bandenproducent spant Goodyear zich al 112 jaar in voor efficiënt en veilig vervoer over de weg. Ook in de toekomst zal Goodyear daar een bijdrage aan blijven leveren. Daarom vroeg het ruim 2350 Nederlandse en Belgische automobilisten naar hun mening over autorijden in het onafhankelijk uitgevoerde onderzoek ‘Grip op de toekomst’1.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/goodyear/42449/
When it comes to making sure the Chevrolet Cruze is as durable as it can be, Dave Schoener and his teammates are all wet.
As a GM splash test engineer, Schoener helped develop an innovative splash shield for the Chevrolet Cruze that protects the engine compartment from water and potentially harmful contaminants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53559-chevrolet-cruze-goes-shields-up-for-max-protection
Superman has arrived in time to put his iconic stamp on an exciting new thrill ride in Northern California.
Six Flags Discovery Kingdom, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched SUPERMAN Ultimate Flight, featuring the tallest inversion west of the Mississippi. At 15-stories tall, this one-of-a-kind roller coaster takes riders on a maximum speed of 62 mph over two vertical rolls and two upside-down twists.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55677-six-flags-discovery-kingdom-superman-ultimate-flight-roller-coaster
An audience of public relations and communications professionals gathered at the Getty Images Gallery in Central London for an interactive discussion into the increasingly important role content plays in communications and the relationship between brand and user. The evening also offered the opportunity for networking and the chance to enjoy the gallery’s spectacular Marilyn Monroe clothing and photographic exhibition.
Hosted by Andy Bowman of PR Newswire, the panel featured Adrian Barrick, CEO of UBM Built Environment, Jonathan Fildes, Editor of BBC Future at BBC Worldwide, Matthew Whalley, Technology Content Director at Edelman and Paul Wooding, MD Technology at Red.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56562-prnewswire-meet-the-media
Today, hotels.com® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, hotels.com has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52014-hotels-com-launches-integrated-marketing-campaign-mobile-booking-app
Bang & Olufsen, the global provider of luxury, integrated audio-video solutions and services, will announce a new brand, B&O PLAY, at the 2012 Consumer Electronics Show in Las Vegas, Nevada. B&O PLAY will offer portable audio-video products that combine convenient ease-of-use with high-quality, contemporary design for the digital generation, at a more accessible price point.
B&O PLAY is about stand-alone products with clear and simple operation, rather than integrated home installations. B&O PLAY will feature portable products that are intuitive to use, delightful to integrate into ones daily life, and deliver excellent high-quality experiences.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54055-bang-olufsen-unveils-new-brand-b-o-play-portable-audio-visual
In the most fiercely contested competition in its seven year history, crowd favourites Team Italy tonight won the 2011 42BELOW Cocktail World Cup.
Right from day one, Italy made up of Danielle Dalla Pola, Alexander Frezzai and Luca Sai established itself as the contestants’ favourite, each challenge bringing with it a new outfit and a new concept. But despite their sartorial style, they remained at the bottom of the points table- until tonight’s flawless performance. Their final drink ‘Elisir d’Amore’ was described by the judge Jacob Briars as ‘incredibly well balanced and totally surprising.’
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cocktailworldcup/49235/
The American Pain Foundation (APF) announced today the launch of new information and resources on pain medication safety for acetaminophen and nonsteroidal anti-inflammatory drugs (NSAIDs) as a part of its PainSAFE™ educational initiative. The new information will be launched with a national public service announcement (PSA) emphasizing the safe use of pain treatment options, particularly medications containing NSAIDs (aspirin, ibuprofen, naproxen) and acetaminophen (Tylenol, APAP). APF is the nation’s largest consumer advocacy organization dedicated to people with pain.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/painfoundation/49865/
Swingline®, a worldwide leader in delivering workspace tools for the business, home and mobile office, announced the new Stack-and-Shred 60X paper shredder, the best choice in its class for personal use. With the ability to shred up to 60 stacked sheets of paper at one time, waiting in front of the shredder is a thing of the past. The new Stack-and-Shred 60X is an intuitive and cost-effective device that allows users to simply load a stack of paper, shut the lid and move on. Now, spending less time feeding the shredder and more time checking off your “to-do” list is easy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53886-swingline-new-stack-and-shred-60x-hands-free-paper-shredder
