No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
With each generation comes a new style and a new language. It’s as unique as a fingerprint and can be seen everywhere from pop culture to the greeting card aisle. Enter justWink, a new greeting card line from American Greetings (NYSE: AM) which offers the next generation of greeting card shoppers something completely new and unexpected that also connects cards with the mobile world for the first time with a free greeting app for iPhone and Android users. Something for the person who values their personal style, a great (if sometimes offbeat) sense of humor, and who is dedicated to keeping in touch with all of the important people in their lives. Something designed precisely for right this very now.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americangreetings/48735/
Superman has arrived in time to put his iconic stamp on an exciting new thrill ride in Northern California.
Six Flags Discovery Kingdom, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched SUPERMAN Ultimate Flight, featuring the tallest inversion west of the Mississippi. At 15-stories tall, this one-of-a-kind roller coaster takes riders on a maximum speed of 62 mph over two vertical rolls and two upside-down twists.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55677-six-flags-discovery-kingdom-superman-ultimate-flight-roller-coaster
As the dust settles from the 2012 International Consumer Electronics Show (CES) in Las Vegas, NV, technologists from around the world have gathered at the IEEE International Consumer Electronics Conference (ICCE) to discuss what’s next for consumer electronics. This annual event is one of the industry’s flagship conferences known for unveiling a plethora of impressive innovations and highlighting upcoming developments. These futuristic concepts are often brought to life within a few years of their debut at ICCE.
While researchers discuss new innovations and technologies for the consumer electronics industry, IEEE experts highlight the trends from CES 2012 that will dictate the product development cycles of companies all around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54152-ieee-discusses-consumer-electronics-trends
When it comes to making sure the Chevrolet Cruze is as durable as it can be, Dave Schoener and his teammates are all wet.
As a GM splash test engineer, Schoener helped develop an innovative splash shield for the Chevrolet Cruze that protects the engine compartment from water and potentially harmful contaminants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53559-chevrolet-cruze-goes-shields-up-for-max-protection
An audience of public relations and communications professionals gathered at the Getty Images Gallery in Central London for an interactive discussion into the increasingly important role content plays in communications and the relationship between brand and user. The evening also offered the opportunity for networking and the chance to enjoy the gallery’s spectacular Marilyn Monroe clothing and photographic exhibition.
Hosted by Andy Bowman of PR Newswire, the panel featured Adrian Barrick, CEO of UBM Built Environment, Jonathan Fildes, Editor of BBC Future at BBC Worldwide, Matthew Whalley, Technology Content Director at Edelman and Paul Wooding, MD Technology at Red.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56562-prnewswire-meet-the-media
Bang & Olufsen, the global provider of luxury, integrated audio-video solutions and services, will announce a new brand, B&O PLAY, at the 2012 Consumer Electronics Show in Las Vegas, Nevada. B&O PLAY will offer portable audio-video products that combine convenient ease-of-use with high-quality, contemporary design for the digital generation, at a more accessible price point.
B&O PLAY is about stand-alone products with clear and simple operation, rather than integrated home installations. B&O PLAY will feature portable products that are intuitive to use, delightful to integrate into ones daily life, and deliver excellent high-quality experiences.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54055-bang-olufsen-unveils-new-brand-b-o-play-portable-audio-visual
Just in time for the holiday season, a time when charitable giving increases, NFL players have joined FWD, a national public awareness campaign designed to inform Americans of the extreme famine, war and drought in the Horn of Africa. Developed by the U.S. Agency for International Development (USAID) and the Ad Council, the FWD campaign encourages Americans to forward the facts about the crisis and to donate to the relief efforts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53516-ad-council-horn-of-africa-relief-usaid
The Camparino, historically known as the bar of the Campari brand, returns to the Vittorio Emanuele II Gallery in Milan. The new modern interpretation of the famous original sign has been designed by the master Ugo Nespolo.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/campari/52816
Five weeks after accepting a prize delivery of one million Pop-Tarts® toaster pastries, Tyler Kozar, a student at The Art Institute of Pittsburgh, unveiled an over the top display of pop art made from Pop-Tarts®. Held in the gallery at The Art Institute of Pittsburgh, Kozar’s creations include an assortment of Pittsburgh inspired artwork and a mixture of pieces ranging from 3D exhibits to life-size sculptures, fun framed displays and even a larger-than-life, 14-foot tall Tyrannosaurus Rex, the school’s beloved mascot. Kozar’s answer to the question, “How would you share one million Pop-Tarts®?” won him the grand prize in the Pop-Tarts® Pop-it-Forward™ Contest, which culminated last December.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pop-tart/49546/
Today, hotels.com® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, hotels.com has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52014-hotels-com-launches-integrated-marketing-campaign-mobile-booking-app
Als toonaangevende bandenproducent spant Goodyear zich al 112 jaar in voor efficiënt en veilig vervoer over de weg. Ook in de toekomst zal Goodyear daar een bijdrage aan blijven leveren. Daarom vroeg het ruim 2350 Nederlandse en Belgische automobilisten naar hun mening over autorijden in het onafhankelijk uitgevoerde onderzoek ‘Grip op de toekomst’1.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/goodyear/42449/
