LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
High in the sky, curtains of light flicker, dip, and wave. Stories of the Aurora partners the science of why auroras occur, with the ancient myths cultures around the world first told to explain the mysterious northern lights. Enjoy stories from the Inuit, Norse, Romans, Mi’kmaq, Wabanaki, and other peoples. Find out more here- www.joangalat.com
Children, teachers, science
The National Insurance Crime Bureau (NICB) today released an expanded, data-rich version of its popular Hot Wheels report – its list of the 10 most stolen vehicles in the United States. The report examines vehicle theft data submitted by law enforcement to the National Crime Information Center (NCIC) and determines the vehicle make, model and model year most reported stolen in 2012.
A first-edition feature is also contained in today’s report: a look at the top 25 2012 vehicle makes and models that were reported stolen in calendar year 2012.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53846-nicb-hot-wheels-popular-10-most-stolen-vehicles-list
Barclaycard, the payments business of Barclays in the United States, today unveiled an innovative travel reward feature that enables cardmembers and non-cardmembers alike to earn miles by simply participating in the new Barclaycard Travel Community (BarclaycardTravel.com). The new program will reward registered community members with Participation Miles for creating a travel profile, sharing their travel stories, and receiving kudos from other registered community members. And now, for the first-time, non-cardmembers are eligible to earn miles they can redeem for Amazon.com e-certificates each time they accumulate 2,500 miles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64221-barclaycard-travel-community-members-earn-miles-for-participation
There’s a dance that goes on between mothers and their newborns: the initiation of relationship and communication. However, current culturally driven health and child care practices are interrupting the dance and causing more harm than good. As a result, parents, especially first time parents, often require a great deal of education and support.
Dr. Barbara Morrison (DrBarb) is a certified nurse midwife dedicated to advocating, educating and inspiring healthcare reform for newborns and their families. As the founder and CEO of DrBarbCNM, LLC (http://www.DrBarbCNM.com), DrBarb is among the leading advocates of Kangaroo Care, the method of holding a newborn or infant skin-to skin, chest-to-chest to strengthen the bond between parent and child and to encourage breastfeeding and mental, social and physical development.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62882-close-up-talk-radio-recognizes-dr-barbara-morrison
Land of Lincoln Health™, the first and only consumer operated and oriented health insurance plan (CO-OP) in Illinois, is offering 35 health insurance plans on the State of Illinois’ health insurance marketplace, Get Covered Illinois. Land of Lincoln Health is a non-profit health insurance company with the primary focus of improving services for its members.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63573-land-of-lincoln-health-insurance-plan-co-op-get-covered-illinois
SEGA® of America, Inc. and SEGA® Europe, Ltd. today announced a new title from UK videogame studio Creative Assembly™; the first in partnership with Games Workshop®, creators of the well-known Warhammer® Fantasy Battle tabletop wargame and accompanying range of miniatures.
Total War™: WARHAMMER® for PC, Mac and SteamOS, coming soon.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506151-total-war-warhammer-announced/
Snowboard cross champion Evan Strong (@strong_evan) made history after an inspiring performance in Sochi this week, taking home gold and becoming the first elite para-athlete to appear on the iconic Wheaties box. With his determination, perseverance and superlative athletic performance, Evan joins fellow American Champions Mikaela Shiffrin and Sage Kotsenburg with a limited-edition Wheaties box scheduled to hit store shelves this spring.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7147551-wheaties-celebrates-snowboard-cross-champion-evan-strong-sochi
For the millions of Americans waiting in anticipation for the president’s State of the Union address on Feb. 12 at 9 p.m. EST, Bing and FOX News Channel have partnered to launch the first-of-its-kind Bing Pulse online voting tool, which enables Americans to track and share opinions in real time during the president’s State of the Union speech. The Bing Pulse is part of a comprehensive State of the Union experience at Bing.com/Politics. The site provides a single destination for up-to-the-minute political news, expert information, real-time conversations and social sentiment on major policy issues.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60078-microsoft-bing-com-to-host-interactive-state-of-the-union-experience
The UK’s leading networking organisation for senior women practitioners in public relations, WPR (Women in PR), recently celebrated it’s 50th anniversary with a glamorous cocktail event and high profile debate on the Future of Networking in London.
Guests at the luxurious Corinthia Hotel had the opportunity to hear the views of an impressive panel of speakers including Julia Hobsbawm, the world’s first Professor in Networking; Helen Grant, MP and Minister for Sport, Tourism and Equalities and Ayesha Hazarika, political adviser to the Labour Party.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65002-women-in-pr-celebrate-golden-anniversary
DHX Media announces the launch of three dedicated paid YouTube family entertainment channels. DHX Media expands its digital footprint with the launch of DHX Kids, DHX Junior and DHX Retro, and joins an elite group of premier content partners selected to be part of Google-owned YouTube’s first paid channels. DHX Media digital channels will be offered in multiple countries, including Australia (dhxkids.com.au, dhxjunior.com.au, dhxretro.com.au); Brazil (dhxkids.com.br, dhxjunior.com.br, dhxretro.com.br); Canada (dhxkids.ca, dhxjunior.ca, dhxencore.ca); France (dhxkids.fr, dhxjunior.fr, dhxretro.fr); Japan (dhxkids.jp); Korea (dhxkids.co.kr); Spain (dhxkids.es, dhxjunior.es, dhxretro.es); Russia (dhxkids.ru); the U.K. (dhxkids.co.uk, dhxjunior.co.uk, dhxretro.co.uk) and the U.S. (dhxkids.com, dhxjunior.com, dhxretro.com), and in multiple languages, including English, French, Japanese, Korean, Portuguese, Russian and Spanish. DHX Media digital channels content is available now for free sampling for two week free trials with a subscription price of $2.99 (U.S.)/month. Discounted yearly subscriptions are also available. DHX Media is a leading international creator, producer, distributor and licensor boasting the world’s most extensive independent library of globally recognized children’s entertainment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61630-dhx-kids-dhx-junior-dhx-retro-paid-youtube-family-entertainment-channels
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
