International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
SAIC, Inc. (NYSE: SAI) today held an Investor Day event in New York City in which the senior leadership team of the planned spin-off company, Science Applications International Corp. (SAIC), presented its business plans and financial objectives.
SAIC, Inc. previously announced plans to create two independent, publicly traded companies. Upon completion of the planned spin-off transaction, the technical, engineering and enterprise IT services business will retain the name SAIC and trade under (NYSE: SAIC), while the government and commercial solutions company will be named Leidos and trade under (NYSE: LDOS).
To view Multimedia News Release, go to http://www.multivu.com/mnr/63326-saic-presents-planned-company-s-business-financial-objectives-investor-day
Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Alcon, the global leader in eye care and a division of Novartis, is launching a new consumer education campaign called Invisible Edge with the help of Olympic gold- and silver-medalist Laurie Hernandez and two-time gold-medalist Tobin Heath. These star athletes will be shining a spotlight on the importance of clear vision, including the role of top-performing Alcon DAILIES® contact lenses in helping give “everyday” athletes an edge while competing at any level. The Invisible Edge campaign is based on a new survey that found clear eyesight tops the list of attributes that help nearly three in four “everyday” athletes perform at their best.
To view the multimedia release go to:
https://www.multivu.com/players/English/8184651-alcon-dailies-us-olympians/
As school dismisses for the summer, students of all ages look forward to the carefree days of summertime, but many kids experience what is called the “summer slide.” Studies show that kids can lose up to two months of learning. Kumon, the world’s largest after-school math and reading program, is offering free registration at participating learning centers from June 1-30 to help students continue learning through the summer months.
While a break from the mental taxation of school is needed, challenging children year round is the key to having a strong start the following school year.
“Students can avoid summer learning loss by keeping their minds active and absorbing new knowledge,” said Dominique Ciccarelli, Ed. M., education specialist for Kumon North America. “Continuous study throughout the summer helps ease students into the new school year with sharper skills and enables them to tackle new challenges.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7720257-kumon-free-registration/
Spring means warmer weather, flowers starting to bloom and more time spent outdoors, so why not ring in spring by adding light and healthy new potato recipes to the dining table? Chef and Registered Dietitian Katie Cavuto Boyle stars in the US Potato Board’s “Seven Potato Types” educational video series and has created two new potato salad recipes perfect for the season. With seven unique potato types – Russets, reds, yellows, whites, purples, reds, fingerlings and petites – you can use a new type every night of the week!
To view Multimedia News Release, go to http://www.multivu.com/players/English/60495-potato-goodness
Vanderbilt Mortgage and Finance, Inc., a Berkshire Hathaway company, has implemented an internal customer satisfaction scoring system aimed at measuring the overall experience of its home loan origination process.
The internal customer satisfaction score that Vanderbilt has created is a metric calculated from surveyed responses by customers within two weeks of funding their loan. The customers are asked to give a score ranging from zero to 10 on how likely they are to recommend Vanderbilt Mortgage to family and friends based on their home loan origination experience.
“We want to be transparent about the feedback we receive from our customers,” said Eric Hamilton, president of Vanderbilt Mortgage and Finance, Inc. “Continuously listening to customers’ needs in order to improve is our top priority. This scored system gives us a structured way to measure how we are doing and determine in which areas we can do better. It’s important for us to meet and exceed our customers’ expectations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7716456-vanderbilt-mortgage-customer-survey/
Federally funded research continues to spur progress against cancer; however, accelerating the pace of progress will require robust, sustained, and predictable annual funding increases for the National Institutes of Health (NIH), the National Cancer Institute (NCI), and the Food and Drug Administration (FDA). Additionally, strong financial support for the National Cancer Moonshot Initiative is required, according to the sixth annual American Association for Cancer Research (AACR) Cancer Progress Report, released today.
One of the most exciting new approaches to cancer treatment is cancer immunotherapy. As detailed in the report, the utility of immunotherapy is expanding rapidly. For example, on Aug. 1, 2015, one class of immunotherapeutics, checkpoint inhibitors, was initially approved for just two types of cancer—melanoma and lung cancer. As of Sept. 1, 2016, checkpoint inhibitors have been approved for treating six types of cancer—bladder cancer, head and neck cancer, Hodgkin lymphoma, kidney cancer, lung cancer, and melanoma.
To view the multimedia release go to:
http://www.multivu.com/players/English/7911951-aacr-2016-cancer-progress-report/
Mazda announced the addition of Liam Dwyer as a full-time racer in the 2015 Continental Tire SportsCar Challenge. Dwyer stunned the racing world in 2014 when he teamed up with Tom Long to co-drive their Freedom Autosport Mazda MX-5 to the win in the Lime Rock Park Continental Tire ST race on Memorial Day weekend. The win was a made-for-Hollywood storyline as Dwyer was competing in only his second professional race, and he was doing it with an artificial leg, having been injured while serving as a U.S. Marine Staff Sergeant in Afghanistan just three years previously.
For 2015, Dwyer will be paired up with Andrew Carbonell for the entire ten-race season beginning January 23rd at Daytona International Speedway. Carbonell scored two wins with Freedom Autosport and Mazda in 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7200253-mazda-motorsports-liam-dwyer/
High in the Andes Mountains on the legendary Inca Trail, four thirty-something professional women embark on an adventure to help them confront their online dating dependency––only to find themselves victims to a predator’s ruse, and in a fight for their very lives. Only two indigenous women and their ancestor mummy can rescue them. Learn more about this book and author http://missinginmachupicchu.com/ General fiction, mystery, thriller, suspense, historical fiction
Old School | Starts Friday 23rd May 8.30pm on ABChttp://www.abc.net.au/tv/programs/old-school/Subscribe for more OLD SCHOOL: http://bit.ly/SubscribeMatchboxFacebook | https://www.facebook.com/MatchboxPicturesTwitter | https://twitter.com/MatchboxPicsOldSchoolTVActing
legends Bryan Brown (Beautiful Kate, Breaker Morant, Two Hands,
Gorillas in The Mist) and Sam Neill (The Piano, Jurassic Park, Little
Fish, The Tudors) are to star in Aussie drama series OLD SCHOOL,
produced by Matchbox Pictures.
