If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
In a continued effort to streamline the rental experience and improve the way consumers rent cars, The Hertz Corporation (NYSE:HTZ) is re-designing, updating and unveiling its locations worldwide. The transformed locations are a complete rethinking of what a car rental location and experience should be as the Company unveils “Road Trip by Hertz” retail stations located on-site that allows travelers to access everything they would need for business or leisurely travel. Travelers now enjoy concierge style service inside Hertz’s facilities with a streamlined rental experience that eliminates the need to wait in line, have access to an iPad station for researching local area information and to recharge their mobile devices, and can make use of printing and FedEx services on-site which add value to the experience, making it faster and easier. Hertz has started unveiling modernized locations around the globe, which to-date include its rental facilities at San Diego and Shanghai Airports, its Marble Arch location in central London and its Melboune, Australia headquarters, with more transformations planned for additional airports and neighborhood locations throughout the year.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/51469-hertz-road-trip-retail-stations-bus-tracking-system-new-app-travel
Pure Grown Diamonds announces a scientific breakthrough with the unveiling of the first-ever, world’s largest, laboratory-cultivated brilliant white diamonds that are indistinguishable from mined diamonds, even under a microscope, yet cost 30 to 40 percent less — just in time for New Year’s Eve when millions of Americans get engaged.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7409851-pure-grown-diamonds-worlds-largest-laboratory/
Con-way Truckload, a full truckload carrier and subsidiary of Con-way Inc. (NYSE: CNW) today launched a military appreciation campaign called True to the Troops with a ceremony held at the company’s headquarters in Joplin that included the unveiling of two of the company’s tractor-trailers wrapped with images honoring and recognizing our nation’s military.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7503451-con-way-true-to-the-troops/
KitchenAid, the global pioneer of kitchen appliances, is unveiling a new consumer-inspired product lineup at the 2018 International Home and Housewares Show, adding even more versatility and function to its full suite of kitchen solutions. From a mini mixer with an elegant glass bowl, to new stand mixer attachments, to breakfast essentials, and innovative food processors, the new 2018 KitchenAid products will equip passionate makers with the tools they need to reach their culinary potential.
To view the multimedia release go to:
https://www.multivu.com/players/English/8287151-kitchenaid-2018-housewares-show/
KitchenAid, the global pioneer of kitchen appliances, is unveiling a new consumer-inspired product lineup at the 2018 International Home and Housewares Show, adding even more versatility and function to its full suite of kitchen solutions. From a mini mixer with an elegant glass bowl, to new stand mixer attachments, to breakfast essentials, and innovative food processors, the new 2018 KitchenAid products will equip passionate makers with the tools they need to reach their culinary potential.
To view the multimedia release go to:
https://www.multivu.com/players/English/8287151-kitchenaid-2018-housewares-show/
On Thursday, July 28, the Estate of Michael Jackson teamed up with Michael Jackson ONE by Cirque du Soleil and Mandalay Bay to pay tribute to the King of Pop as they unveiled his iconic HIStory Statue. Featured on the cover of his world-famous album HIStory: Past, Present and Future Book 1, which became the best selling multiple disc album worldwide, the HIStory Statue is the third piece of memorabilia to be loaned by the Estate for display on the Mandalay Bay property.
The highly anticipated unveiling ceremony took place in the Main Lobby of Mandalay Bay, where fans had the opportunity to witness the live reveal of this historic sculpture. To welcome the piece, members from the cast of Michael Jackson ONE delivered a never-before-seen performance created especially for this event, dazzling the audience as they performed to “SCREAM,” the first single from the HIStory album. Following the performance, fans were able to meet and take photos with those cast members.
To view the multimedia release go to:
http://www.multivu.com/players/English/7891751-cirque-de-soleil-michael-jackson-one/
KitchenAid is unveiling a new, three-door free standing refrigerator that is the largest capacity refrigerator in its class*. Available in three models, the 72’’ Counter-Depth French Door Bottom Mount refrigerator features a slide-away split shelf that allows three quarters of the shelf to retract to accommodate taller items, up to 16.75 inches. The new addition will also include the first ever self-close freezer drawer in its class**.
“In terms of performance, features and aesthetics, this is the finest freestanding refrigerator that KitchenAid has ever offered,” says Beth Robinson, senior manager of brand experience for KitchenAid. “From organizational versatility and ease of access, to efficiency and quiet performance, our engineers and designers went above and beyond to incorporate thoughtful features and elegant design.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7766759-kitchenaid-introduces-three-door-bella/
Wheels Up, the revolutionary membership-based private aviation company, officially unveiled the first-ever pink Beechcraft King Air 350i aircraft yesterday evening at the Westchester County Airport in White Plains, New York, in support of Breast Cancer Awareness Month. The event hosted by Kenny Dichter, Founder and CEO of Wheels Up, kicked off the #WheelsUpGoesPink campaign in support of the Company’s ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities for breast cancer treatment and research.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7628751-wheels-up-pink-plane/
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
Lord & Taylor’s annual holiday windows have acted as host in the creation of many memorable family moments. Sharing the story of L&T’s hundred-year-old building and New York City’s unique holiday experience, the windows are inspired by vintage New York, capturing its rich history and tradition.
Fifth Harmony performed two traditional holiday songs as well as two songs from their recently released EP, Better Together, currently ranked in Billboard's Top 10. Following their performance, Fifth Harmony made an in-store appearance, where they took photos with customers and handed out signed copies of their new EP.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64220-lord-and-taylor-annual-holiday-windows-unveiled-fifth-harmony-performance
Today, Church & Dwight, Co., Inc., the makers of First Response™ pregnancy and ovulation tests, announced the launch of First Response™ Pregnancy PRO Digital Pregnancy Test & App Access – their latest innovation and the first and only Bluetooth Smart-enabled pregnancy test on the market. First Response™ Pregnancy PRO connects to a woman’s smart device through a mobile application. Once synced, the app provides her with pregnancy-related content only available with Pregnancy PRO, and delivers a personalized user experience throughout her entire pregnancy journey.
“We are thrilled to be unveiling the next generation of in-home pregnancy testing on a stage like CES, where so many technological advancements have made their debut,” said Stacey Feldman, Vice President of Marketing, Church & Dwight. “With Pregnancy PRO, we’ve leveraged unique consumer insights to develop a product that not only revolutionizes the pregnancy test category, but more importantly, provides women with the information they need during their journey.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7725251-first-response-pregnancy-pro/
