Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
THINK: Rich, gorgeous, glossy wigs hand-crafted with certified authentic 100% Remy human hair. Pure indulgence. Pure beauty. Pure Couture.
WHAT THEY ARE: A new, designer wig collection that redefines luxury. From Raquel Welch, Creative Director for the Raquel Welch Signature Wig Collection by HairUWear, Raquel Couture offers an unparalleled level of handcraftsmanship and state-of-the-art design, resulting in the most luxe, natural-looking wigs on the market. Each wig is made with certified authentic 100% Remy human hair and features the superior construction and comfort of the new Pinnacle™ cap. Hair is full, natural-looking, and soft to the touch – and each hand-crafted piece is as close to a custom wig as you can get.
To view the multimedia release go to:
http://www.multivu.com/players/English/7910851-hairuwear-raquel-welch-couture/
Sperry Shoes Brand Is one of The most Recognized And Reputable Shoe The boat shoes made by Sperry from before and up until recently are the highest quality you could find in stores. They are unique and distinctive not just because of their quality, but mainly because of the authentic original topsider connotation attached to every pair of shoe
A gripping and authentic thriller by an author with personal experience in Black Ops—Leo Maloney. New danger has been brought to the world of Zeta Division, and it’s up to ex-CIA agent Dan Morgan and his team to stop a criminal mastermind that would destabilize the world’s balance of powers. Find out more here- http://leojmaloney.com/ and here http://www.kensingtonbooks.com/book.aspx/33995 For Duty and Honor by Leo J Maloney Military thriller, spy thriller
After more than 40 years, Red Baron® pizza’s iconic male brand character, the Red Baron, is stepping aside to make way for the Baroness, an authentic and relatable new character created to appeal to one of the brand’s most important audiences - moms.
The Baroness will debut in a new 30-second spot called “War Stories” airing online today. Inspired by real stories moms share with each other every day, “War Stories” features the Baroness and seasoned, influential mom Kristin Hensley exchanging the humorous and sometimes gross realities of parenting. The spot ends with the Baroness rewarding Kristin’s small victories.
To view the multimedia release go to:
https://www.multivu.com/players/English/8104451-red-baron-pizza-baroness-wing-mom/
