A new online survey shows just how difficult life insurance conversations can be. Parents would rather talk to their children about drugs/alcohol, religion and politics before life insurance, which is a topic only slightly more comfortable than sex/puberty. The survey also shows parents are the primary source for initial conversations about life insurance. This topic avoidance might be one reason that 22 percent of Americans feel they are not at all knowledgeable about life insurance. The State Farm survey, conducted by Harris Interactive among over 2,000 U.S. adults also revealed a gap in Americans’ knowledge of life insurance and general misconceptions about the benefits life insurance provides to those who are insured.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56798-state-farm-survey-life-insurance-benefits-policy-family-bucket-list-liam
Millennials have replaced Boomers as America’s most populous and most influential generation, with more than 75.4 million in the US alone. Ranging from 21-34, some of our country’s most important technological, creative, and economic advancements can be directly attributed to this age group. Yet the very people who are changing the face of the nation are ineligible to hold the nation’s highest political office.
Today, Captain Morgan announced a petition for Article II, Section I of the United States Constitution to be changed, which states that “neither shall any person be eligible to [the office of President] who shall not have attained to the age of thirty-five years.” True to its namesake’s pioneering and adventurous spirit, the Captain Morgan brand will unite everyone to bring a new voice to the election, in an attempt to pave a way for Under 35s to be President of the United States.
More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% - say they would be willing to act on this idea by supporting an amendment to lower the age requirement.*
To view the multimedia release go to:
http://www.multivu.com/players/English/7878051-captain-morgan-under-35s-potus-petition/
The holidays have a way of bringing everyone together, but sometimes this invites a mixed bag of characters. Thankfully, Chex’s Go-To Guide For Holiday Party Magic is this season’s resource for creating an unforgettable experience, no matter whoever happens to knock on your door. More information visit: chex.com/ideas/go-to-guide-for-holiday-party-magic
With the help of Food Network personalities Alie & Georgia, along with Ali Ebright of Gimme Some Oven and Courtney Whitmore of Pizzazzerie, Chex has created three new holiday party themes complete with homemade Chex mix recipes, cocktails, and free printables to make sure your party pops!
To view the multimedia release go to:
http://www.multivu.com/players/English/7688251-general-mills-chex-mix-holiday-guide/
MAMMA MIA! You can’t say it without an exclamation point and you can’t say it without smiling. Two simple words of this famous Italian expression sum up a world of emotion, from celebration to exasperation. It’s bold, it’s fun and it captures a life filled with character, and now there’s a wine to match. Available nationwide this summer, Mamma Mia introduces Mamma Mia Red Blend and Mamma Mia White Blend, wines to share around crowded tables filled with family, friends, laughter and—and of course, delicious food.
Mamma Mia wines boast Italian roots, Vino d’Italia, so all of the fruit for the wines is sourced from Italian vineyards. The wines are made and bottled in Puglia, Italy, located in the heel of Italy’s boot, by Winemaker Davide Sarcinella who has been making Italian wines since 2000. Creating exceptional wines from both international and local varietals, these wines are characterized by Sarcinella’s vast and unparalleled experiences throughout Chianti and Puglia. In Mamma Mia wines, he strives to make intense, but never too heavy, silky reds and excitingly fresh whites that express the individual personality of the fruit from which they are created.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409458-mamma-mia-wines-u-s-launch/
Three Olives®, the original premium flavored vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. “Find Otherness” launches today across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new perspectives and cast boring to the wind. The campaign will continue throughout the year with new partnerships, events and product offerings.
Three Olives collaborated with the duo behind Van Orton Design, whose signature kaleidoscopic, neon-colored aesthetic brings “Find Otherness” to life in the perspective-shifting new creative. The duo is featured in the first vignette, entitled “Find Inspiration,” and can be viewed at www.threeolives.com. The Van Orton brothers never reveal their faces in public, so the two-minute video is filmed from their perspective, singularly capturing what they see that brings inspiration to their art.
To view the multimedia release go to:
http://www.multivu.com/players/English/8073751-three-olives-vodka-find-otherness/
Universally everyone loves getting gifts. There are a few people who may say otherwise, but really, who are they kidding? Buying a perfect gift can be tricky and its gets more difficult when it comes to men! No matter how simple they may seem, their specifications can put any modern day fashionista to shame. So if you’re planning to get him something generic like a tie or cufflinks, think again.
While getting it right can be hard, the easiest way to figure out what to gift a man is to figure what NOT to get him. We’ve got two of the classiest women, Chitrangada Singh and Shibani Dandekar trying to solve the old age dilemma and list down some options that definitely don’t work. Let’s hear it straight from the ladies!
To view the multimedia release go to:
http://www.multivu.com/players/uk/7780651-the-ideal-gift-for-men/
On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! Don’t worry, there hasn’t been a prison break. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. Available now via the Apple App Store and Google Play Store, the new app will animate three of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story.
19 crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia.
To view the multimedia release go to:
https://www.multivu.com/players/English/8159151-19-crimes-wine-augmented-reality-app/
At a well-attended gathering of the Chinese business and media community at Melia White House in Central London, Mr Ming Xie, Chairman of Luzhou, released the spirit of China into the ether of the United Kingdom, with an enthusiastic dedication and introductory speech.
‘Wherever you’ll find Chinese, you’ll find Luzhou Laojiao’ he declared,’ Lujo is synonymous with China, wherever you are’.
Luzhou Laojiao (LZLJ) or Lujo (as we know it in UK), the iconic Chinese liquor, was finally unleashed, to excited revellers, among videos, classical music and generous toasts.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400514-ming-xie-luzhou-chinese-spirit-london
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7432251-maison-cointreau-creative-director/
Forget CVs, Grant’s is looking to test the mettle of their candidates on location at some of the world’s most exciting cities, armed with a suitcase of Grant’s whisky.
Applications are now open for the interview of a lifetime – a 10-day world tour - launched by Grant’s Whisky as part of its search for a new Global Brand Ambassador for 2018. In a job interview like no other, three final candidates will each travel to a trio of countries, ranging from Colombia to Poland, India and South Africa equipped with a suitcase full of Grant’s to share with the friends they’re yet to meet.
Their journey will echo the legendary trip taken in 1909 by Charles Grant Gordon, the son in law of the founder of Grant’s Whisky, William Grant. Charles set sail with a suitcase of Grant’s and an ambition to introduce it to the world. 110 years later, Grant’s chosen Global Brand Ambassador will follow in his footsteps throughout 2018.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8150651-grants-whisky-greatest-job-interview/
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
As more than 2 million freshman head off to college, they enter one of the most dangerous times for harmful and underage student drinking—the first six weeks of their first year. And while there are numerous options available to address student drinking -- they are not all equally effective.
WHAT: The NIH’s National Institute on Alcohol Abuse and Alcoholism will hold a press briefing to announce the CollegeAIM (Alcohol Intervention Matrix) guide and website – the centerpiece of which is a new comprehensive and easy-to-use tool that will help inform decisions about alcohol interventions and guide college staff to science-based strategies.
Developed with input from leading alcohol researchers and college staff, CollegeAIM is distinctive because of the number and expertise of its contributors, the breadth of research covered by its analysis, and its user-friendly format.
To view the multimedia release go to:
http://www.multivu.com/players/English/7587851-niaaa-collegeaim-alcohol-intervention/
