In what may become the largest-ever food sampling event, on July 21 Applebee’s Neighborhood Grill & Bar® will offer free sampler plates of its popular new Sriracha Shrimp and Churro S’Mores appetizers to guests.
Applebee’s anticipates serving about two million plates of Sriracha Shrimp and Churro S’Mores during “Taste The Change Day” at nearly 2,000 restaurants across the country. The offer is available to dine-in guests all day, with the option of adding other new appetizers at low sampler prices.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428056-applebee-s-taste-the-change/
Over 6,700 of the most influential people in the duty free & travel retail community converged on Cannes on the French Cote d’Azur last month for the annual TFWA World Exhibition & Conference.
This global trade summit is a not-to-be-missed event in the industry’s calendar and even severe flooding in the city just prior to the event could not deter the 3,000 companies from sending their representatives to the event.
Erik Juul-Mortensen, TFWA President. “The fact that TFWA World Exhibition & Conference opened on schedule just two weeks after the appalling flooding in the city, with virtually all facilities laid on as planned, is thanks to the energy and commitment of our partners in the city.”
However, the fact that the overall attendance was actually two per cent lower than in 2014 is testament to the difficult trading conditions which prevail this year with various geopolitical and economic challenges impacting global travel, tourism and retail.
Fortunately for the 482 exhibiting companies which were showcasing their products on the 21,500m2 trade floor, the number of key buyer companies - duty free & travel retail operators and landlords of airports, airlines, ferry, cruise, border and downtown concerns – was actually four per cent above last year’s figure.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7628051-the-duty-free-travel-retail-global-summit/
Chiasma, Inc., a U.S. privately–held biopharma company developing octreotide capsules for the orphan condition acromegaly, today announced two new studies presented at the 97th Endocrine Society (ENDO) Annual Meeting in San Diego, Calif. The studies provide additional data from Chiasma’s Phase III trial and new findings on the patient burden of current injection therapies.
“We now have data to help clinicians determine whether octreotide capsules, if approved, are likely to help their patient with acromegaly maintain response,” said Shlomo Melmed, M.D., senior vice president and dean, Cedars–Sinai Medical Center, Los Angeles and global study principal investigator. “Furthermore, the Phase III results show the safety and efficacy of octreotide capsules can be reliably determined within 12 weeks of initiating therapy.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7436451-endo-chiasma-clinical-data/
Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Known for distinctively designed suites for the kitchen and bath, the Brizo® brand today launched a new campaign showcasing its fittings in highly stylized settings. Inspired by fashion, the campaign is embodied in two simple words that speak volumes: “By Brizo®.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7074451-brizo-unveils-fashion-inspired-campaign-luxury-faucet-collections/
The Prostate Cancer Foundation is throwing a one-two punch to knock out prostate cancer for good with the recent production of a public service announcement featuring boxing legend and five-time heavyweight champion of the world Evander Holyfield. The message encourages African-American men to get regularly checked for prostate cancer because they are more than twice as likely to develop this disease than any other type of cancer.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7545851-pcf-holyfield-prostate-cancer-psa/
NBA All-Star Paul George was only 6-years-old when his mother Paulette suffered a stroke that left her practically bedridden for two years. Today, Paulette remains partially paralyzed on the left side of her body.
“I remember every moment of it,” said the Indiana Pacers swingman. “I was always there at hospital visits, right by her bed. When she got a hospital bed in our home, I would lay in my bed next to her. I want to make sure that everyone knows the warning signs for a stroke so they can quickly take action and give their loved ones the best chance for recovery.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7477751-paul-george-stroke-psa/
Today, the Crohn’s & Colitis Foundation of America (CCFA) unveiled its newest fundraising and endurance initiative, spin4 crohn’s & colitis cures, an indoor cycling event that will raise funds for research, awareness, and patient services. The inaugural event will take place on December 5th at local studios and fitness centers in New York, Los Angeles, and Chicago as part of Crohn’s and Colitis Awareness Week.
“We’re eager to create a movement by launching spin4 crohn’s & colitis curesacross the country on December 5,” said Craig Comins, vice president of CCFA’s Team Challenge program. “It’s about motivating advocates to contribute to the IBD community and take research to the next level. We welcome all ages and athletic abilities to join us with one united voice to spin4 cures.”
Individuals form teams of up to four people per bike and participate in a two-hour indoor cycling relay. Alternatively, solo riders can take on the entire two-hours themselves. No matter the size of the team, each bike has a $1,000 fundraising commitment for CCFA. Professional instructors will lead teams to high-energy music offering a lively workout experience. The event is capped off with a cocktail hour to reward participants for their efforts in the stationary bike relay and fundraising success.
To view the multimedia news release visit
http://www.multivu.com/players/English/7512651-ccfa-spin4-crohns-colitis-cures/
More than 33 years after the popular American TV show Knight Rider showed David ‘The Hoff’ Hasselhoff talking to his car KITT, Volvo and Microsoft are launching a wearable-enabled voice control system.
Volvo owners will be able to talk to their car via their Microsoft Band 2, allowing them to instruct their vehicle to perform tasks including, setting the navigation, starting the heater, locking the doors, flashing the lights or sounding the horn via Volvo’s mobile app Volvo on Call and the connected wearable device.
In November 2015 Volvo and Microsoft announced their high-profile collaboration with the first automotive application of HoloLens technology. HoloLens is the world’s first fully untethered holographic computer, which could be used in future to redefine how customers first encounter, explore and even buy car. Now the two companies are delivering remote voice control for Volvo cars via the Microsoft Band 2 as another proof-point in their ambition to jointly develop next generation automotive technologies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7717752-volvo-cars-microsoft-enable-people-to-talk/
In recognition of their extraordinary accomplishments in furthering NASA’s mission of exploration and discovery, veteran astronauts Brian Duffy and Scott Parazynski have been selected for induction into the elite United States Astronaut Hall of Fame®. The announcement was made today at Kennedy Space Center Visitor Complex by Dan Brandenstein, Hall of Fame astronaut and board chairman of the Astronaut Scholarship Foundation, which oversees the induction selection process.
Duffy and Parazynski will be officially inducted into the Hall of Fame at Kennedy Space Center Visitor Complex beginning with the Astronaut Scholarship Foundation Gala on the evening of May 13 and culminating with a public ceremony on May 14 at 2 p.m. that will be attended by a roster of astronaut legends.
Both Duffy and Parazynski make up the 15th group of space shuttle astronauts to be inducted into the Hall of Fame and both flew aboard the Space Shuttle Atlantis, which is now located at the visitor complex and will be the site of the induction ceremony in May. Adding the two veteran astronauts to the Hall of Fame will bring the total number of astronauts inducted to 93.
To view the multimedia release go to:
http://www.multivu.com/players/English/7748851-kennedy-space-center-astronaut-hall-of-fame/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Mazda announced the addition of Liam Dwyer as a full-time racer in the 2015 Continental Tire SportsCar Challenge. Dwyer stunned the racing world in 2014 when he teamed up with Tom Long to co-drive their Freedom Autosport Mazda MX-5 to the win in the Lime Rock Park Continental Tire ST race on Memorial Day weekend. The win was a made-for-Hollywood storyline as Dwyer was competing in only his second professional race, and he was doing it with an artificial leg, having been injured while serving as a U.S. Marine Staff Sergeant in Afghanistan just three years previously.
For 2015, Dwyer will be paired up with Andrew Carbonell for the entire ten-race season beginning January 23rd at Daytona International Speedway. Carbonell scored two wins with Freedom Autosport and Mazda in 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7200253-mazda-motorsports-liam-dwyer/
