The health of babies in the United States has taken a step backward as the nation’s preterm birth rate worsened for the first time in eight years, the March of Dimes said today. The U.S. earned a “C” grade on the latest March of Dimes Premature Birth Report Card amidst widening differences in prematurity rates across different races and ethnicities.
“The 2016 March of Dimes Report Card demonstrates that there is an unfair burden of premature birth among specific racial and ethnic groups as well as geographic areas,” says Dr. Jennifer L. Howse, president of the March of Dimes. “The March of Dimes strives for a world where every baby has a fair chance, yet we see this is not the reality for many mothers and babies. Babies in this country have different chances of surviving and thriving simply based on the circumstances of their birth.”
The U.S. preterm birth rate went up from 9.57 to 9.63 in 2015, according to final data from the National Center for Health Statistics (NCHS). Across the country, preterm birth rates were nearly 48 percent higher among black women and more than 15 percent higher among American Indian/Alaska Native women compared to white women.
To view the multimedia release go to:
http://www.multivu.com/players/English/7945951-march-of-dimes-premature-birth-report/
Thousands converged onto Addams Medill Park in Chicago during one of the nation’s largest 3-day Latin alternative music festivals, Ruido Fest.
Toyota returned to the festival as the exclusive automotive sponsor of the musical extravaganza bringing the Toyota Música experience to life with a variety of activities and performances highlighting emerging artists and providing festivalgoers a weekend packed with musical delights.
Toyota has supported music in Chicago and the surrounding region for a number of years through participation in a number of music festivals as well as philanthropy. In addition to Ruido Fest, Toyota is gearing up for an epic return to the Lollapalooza festival in August.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053351-toyota-music-den-ruido-fest/
South Padre is never out of visitors and witnesses a good number of them coming even during other parts of the year. The popularity of spring break South Padre Island makes visiting this destination until reservations are made for lodging facilities well ahead of time. During the other parts of the year hotel and lodging rates are considerably low in comparison to other beach areas.
When making accommodation reservations within 48 hours, travelers don’t need to sacrifice quality, breadth of choice or satisfaction for spontaneity. Booking.com, the world’s number one accommodation site, today announced the launch of Booking Now, a new mobile app that revolutionizes the on-demand travel space by providing a completely personalized booking experience tailored to individual customer preferences and location. By harnessing the power of data based on user behavior as well as GPS technology, Booking Now is the only App to showcase the world’s largest selection of more than 580,000 properties around the globe to provide custom accommodation recommendations for spontaneous travelers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7419151-booking-now-app-launch/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Boehringer Ingelheim announced today a new partnership with Minor League Baseball® (MiLB™) to further raise awareness of the rare lung disease idiopathic pulmonary fibrosis (IPF) through its Breathless™ campaign. Now the “Official IPF Awareness Partner of Minor League Baseball,” Boehringer Ingelheim will work with the league to educate its fan base about symptoms of IPF – and the importance of an early diagnosis and treatment – through in-stadium events as well as appearances by New York Yankees legend and musician Bernie Williams, whose father passed away from the disease in 2001.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289951-boehringer-ingelheim-milb-partnership-for-ipf-awareness/
Data presented today at the World Diabetes Congress of the International Diabetes Federation (IDF) show that adults with type 2 diabetes achieved improved glycaemic control, significantly lower rates of overall and nocturnal confirmed hypoglycaemia for the full trial period, and a significantly lower rate of severe hypoglycaemia during the maintenance period (defined as week 16 onwards) with Ryzodeg® compared to biphasic insulin aspart 30, both administered twice-daily1.
Ryzodeg® is the first combination of two distinct insulin analogues, Tresiba® (insulin degludec), the once-daily basal insulin with an ultra-long duration of action, and the well-established mealtime insulin NovoRapid® (insulin aspart), in the ratio of 70% and 30%, in one pen for people with type 2 diabetes2-4.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64158-ryzodeg-improved-glycaemic-control
Simon N Reynolds ALDI ALDI Aldi is a supermarket that can be found in Germany and in most parts of the European Union. Simon specialises in the preparation and prosecution of patent applications in the engineering industry, specifically the ICT industry. Simon Reynolds is an English music critic who is well known for his writings on electronic dance music.keynote speaking, speaking, speakers, mentoring, coaching, executive coaching, marketing, marketing coach, advertising consultant, advertising agency,
A global plan to save coral reefs from complete eradication caused by climate change, pollution and poor fishing practices launched today at The Economist World Ocean Summit in Bali. The initiative, called 50 Reefs, brings together leading ocean, climate and marine scientists as well as conservation practitioners from around the world to develop a list of the 50 most critical coral reefs to protect.
50 Reefs will be the first global plan to save the most biodiverse ecosystem on the planet. The final list and corresponding initiatives, to be announced later this year, will raise awareness of the increasing severity of climate change impacts on the ocean and catalyze the global action and investment required to protect these important reef systems for the future.
The launch comes at a perilous moment for coral reefs, as current estimates indicate that 90 percent will disappear by 2050. A unique philanthropic coalition of innovators in business, technology and government are supporting 50 Reefs, led by Bloomberg Philanthropies with The Tiffany & Co. Foundation and The Paul G. Allen Family Foundation, with the aim of preventing the worst economic, social, and environmental impacts of this enormous crisis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043751-the-ocean-agency-50-reefs-initiative-coral-conservation/
New science in molecular and genetic testing for breast, colon, and prostate cancer, as well as leukemia, will be among the special features at the College of American Pathologists’ annual scientific and education meeting, CAP’14—THE Pathologists’ Meeting, Sept. 7-10 at the Hyatt Regency in Chicago.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7270051-college-of-american-pathologists-cap-14-what-s-next-in-cancer-testing/
http://www.youtube.com/watch?v=F5CjNuOx-Ao - Embodied empathy listening skills exercise with Mark Walsh of Integration Training and friend Hannah Gower talking about nursing in the UK. An emotional intelligence / communication exercise involving the whole body. I have used this in business training as well as on NVC courses.
China's leading automobile manufacturer GAC Motor has released the first concept car EnLight on November 18 at the 14th China (Guangzhou) International Automobile Exhibition, marking a new milestone in the company’s continuous path of innovation.
EnLight is an unprecedented smart electric supercar that applies the latest cutting-edge technologies, most futuristic design concepts and natural driving experience. The slim bodied supercar with butterfly wing doors has both the autonomous and manual driving modes while achieving four-wheel independent drive with the in-wheel motors.
“EnLight is a forward-thinking concept car representing the highest level of GAC Motor’s independent research and development as well as our unparalleled technological capabilities, which will also provide GAC Motor strong confidence and support to seek advanced development in the direction of reaching the top of the auto industry through innovation and creativity,” said Zeng Qinghong, president of GAC Motor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994651-gac-motor-smart-electric-concept-supercar/
