While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
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L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching January 10, the night of the Golden Globes, encourages women on the carpet – and off – to share words they believe are truly worth saying.
“For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
To view the multimedia release go to:
Northwestern Mutual, presenting sponsor of the 2016 Rose Bowl Game®, today unveiled its float design for the 127th Rose Parade® presented by Honda. Titled Dancing into Adventure, it will draw attention to the fight against childhood cancer by showcasing the greatest adventure and dream of Peyton Richardson, a 13-year-old aspiring ballerina from Sugar Land, Texas, who is battling leukemia.
The theme of this year’s parade is Find Your Adventure. As an aspiring ballerina, Peyton wants to travel the world to see performances from the world’s most distinguished ballet companies and have a dance lesson with their principal dancers. Northwestern Mutual is using its sponsorship to bring Peyton’s adventure to life in flowers and raise awareness about childhood cancer.
“Peyton’s unique, positive way of using ballet to battle cancer and stay focused on her dream is truly amazing,” said Conrad York, vice president of marketing at Northwestern Mutual. “At Northwestern Mutual, we know that each family has a dream in mind for their future, and we are here to support them every step of the way.”
To view the multimedia release go to:
In an agreement announced today at Chicagoland Speedway, Aspen Dental Management, Inc. (ADMI) has extended its partnership with Danica Patrick and Stewart Haas Racing (SHR), doubling the number of races in which Aspen Dental serves as primary sponsor. The deal means that Patrick will be behind the wheel of the blue-and-white No. 10 Aspen Dental Chevrolet SS for four races annually beginning with the 2016 NASCAR Sprint Cup Series season, with associate sponsorship status for Patrick in all other Sprint Cup races.
“Working with Aspen Dental dentists has been a real pleasure,” Patrick said. “I love partnering with organizations that care about people, and teaming up with an organization that has such an important mission – breaking down barriers and helping patients get the dental care they need – is very rewarding. Aspen Dental dentists raise awareness about the importance of oral health every day, and I look forward to shining a spotlight on the great work they do.”
Aspen Dental practices are one of the largest and fastest-growing networks of independent dental care providers in the United States, with more than 500 locations across 32 states. In the past two years, Patrick has served as an ambassador for Aspen Dental practices across a multitude of channels, from launching Aspen Dental’s Healthy Mouth Movement, a community-giving initiative to deliver free dental care and oral health education to people in need, to appearing in A Taste of the Future, a hidden camera video designed to raise awareness about the long-term consequences of delaying dental care.
To view the multimedia release go to:
Corporates today are on the lookout of new and novel ways to use their CSR funds effectively. A genuine step towards improving the quality of education in urban and especially rural areas would definitely interest them. And to make this possible, STEM Learning Pvt Ltd has launched Mini Science Centres (MSC) to promote experiential learning. STEM Learning is a pioneer in installing Mini Science Centres at schools in India. So far, they have installed over 40 Mega Science Centres and 250+ Mini Science Centres in Maharashtra, Gujarat, Chhattisgarh, Goa, Karnataka and Rajasthan. Their aim is to reach one million students from rural as well as urban areas of the country.
The Mini Science Project is an innovative concept developed by STEM Learning and consists of 60+ table-top models that are designed as per the syllabus of SSC, CBSC and ICSE Boards. These models come with a two-year warranty and maintenance. STEM learning also provides training to teachers to improve the effectiveness of these models in English and other vernacular languages.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7561751-stem-learning-mini-science-centre/
The JNA Awards continues to inspire the trust and confidence of the industry as it welcomes back Rio Tinto Diamonds and Chow Tai Fook as Headline Partners for the fourth consecutive year.
Diarough Group, Israel Diamond Institute Group of Companies (IDI) and Guangdong Land Holdings Limited (GDLAND) have also renewed their sponsorship of the Awards. IDI has been championing the JNA Awards since its launch, while Diarough and GDLAND have come on board as Honoured Partners starting from its 2014 edition.
The JNA Awards honours companies and individuals that have demonstrated excellence and made positive contributions to their businesses and communities, with a focus on achievements made in Asia. Nominees are selected through an independent, transparent and rigorous judging process. The programme culminates with a gala dinner and awards ceremony held on the sidelines of the world’s No. 1 fine jewellery B2B show, the September Hong Kong Jewellery & Gem Fair.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7339151-jna-awards-2014-winners-announced/
What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.1
With Child Passenger Safety Week upon us, the good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children's Hospital Medical Center and Toyota, to save children's lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation's leading children's hospitals and has educated more than 17,000 people about the proper use of car seats and seat belts. Toyota's sponsorship has provided funding for over 40,000 car seats for families in need.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318951-toyota-cincinnati-children-s-hospital-child-passenger-safety-buckle-up-for-life/
Following one of the most exciting college football seasons in recent years, leading direct seller Amway today announced that it has partnered with the USA TODAY Sports Media Group (USATSMG) and the American Football Coaches Association (AFCA) in a landmark deal to sponsor some of the sport’s most endearing assets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61028-amway-sponsors-college-football-s-usa-today-coaches-poll-afca-trophy
Grainger (NYSE: GWW), the leading broad line supplier of maintenance, repair and operating (MRO) products, today announced its sponsorship of 20 concerts throughout the Florida Georgia Line summer tour. During these stops, the duo will celebrate industrial trades professionals by honoring Grainger Tools for Tomorrow® scholarship program recipients. In addition, Grainger recently launched a sweepstakes for a chance to win Florida Georgia Line tickets for these 20 shows.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61717-grainger-skilled-trades-awareness-florida-georgia-line-summer-concert-tour
Atlanta attorney and philanthropist Dan Phelan is leading the charge to bring water and sanitation facilities to impoverished communities in the Dominican Republic by partnering with Children International, a leading child sponsorship organization. Phelan’s passion grows with each successive project as he sees the change in the lives of the people impacted.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57994-children-international-dan-phelan-water-and-sanitation-dominican-republic
Elephant seals equipped with antennas on their heads to map the oceans; satellites being used to target mosquitoes; an SMS system preventing the sale of counterfeit medicines in Ghana; smartphones that can predict you’re going to get depressed; credit cards that know two years before you do that you’re headed toward divorce; pills that transmit information directly from your body to your physician.
These and other stories are being told through “The Human Face of Big Data,” the latest groundbreaking, globally crowdsourced initiative from Rick Smolan, the creator of the “Day in the Life” series. The project, made possible through primary sponsorship from EMC® (NYSE:EMC), is based on the premise that the real-time visualization of data collected by satellites, and by billions of sensors, RFID tags, and GPS-enabled cameras and smartphones around the world, is enabling humanity to sense, measure, understand and affect aspects of our existence in ways our ancestors could never have imagined in their wildest dreams.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58095-rick-smolan-human-face-of-big-data-project-globally-crowdsourced
A Southern culinary staple is teaming up with the track Too Tough to Tame. Bojangles’ today announced its title sponsorship of South Carolina’s only NASCAR Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway. The race will start at 7 p.m. on Saturday, May 12, in its traditional spot on Mother’s Day weekend.
Hungry race fans can also look forward to enjoying Bojangles’ at the track! The sponsorship agreement allows Bojangles’ to serve its delicious Chicken Supremes™, Cajun Filet Sandwich, Seasoned Fries™ and Legendary Iced Tea® at Darlington Raceway. This Bojangles’ menu will also be served at four other tracks owned and operated by International Speedway Corp.: Daytona International Speedway, Talladega Motor Speedway, Martinsville Raceway and Richmond International Raceway.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55182-bojangles-title-sponsorship-bojangles-southern-500-at-darlington-raceway