Acclaimed poet Bao Phi delivers a powerful, honest glimpse into a relationship between father and son—and between cultures, old and new. A Different Pond is an unforgettable story about a simple event—a long-ago fishing trip. Between hope-filled casts, Bao’s father told him about a different pond in their homeland of Vietnam. The New York Times has said that Bao Phi’s poetry “rhymes with the truth.” Together with graphic novelist Thi Bui’s striking, evocative art, Phi’s expertly crafted prose reflects an immigrant family making its way in a new home while honoring its bonds to the past. Children
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Now on Amazon- http://www.amazon.com/children-books-Kindergarten-childrens-ebook/dp/B00CL92NMG/ref=sr_1_1?ie=UTF8&qid=1368424863&sr=8-1&keywords=sharon+didi . Jackson is about to start Kindergarten, and he's desperate not to! He tries to hide in his bed so he doesn't have to, but it's no use, he still has to go. His mom tells him how much fun he's going to have, but he doesn't believe her. Until he gets there and he has so much fun he doesn't want to go home! This book will help kids realize that kindergarten can be fun and help ease their first day jitters.
Free The Children, an international charity and educational partner that focuses on delivering aid to impoverished children around the world, announced it has standardized on DocuSign, Inc. (DocuSign®) for Digital Transaction Management (DTM). With DocuSign, Free The Children keeps administrative spending to a minimum so it can ensure at least $0.90 of every dollar donated goes to supporting programs that directly benefit children in need around the world.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7312252-docusign-free-the-children-digital-transaction-management/
In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created new Public Service Ads (PSAs) for the Kids’ Healthy Mouths campaign. The new PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children. The new PSAs debut today at the American Dental Association (ADA) annual meeting and are now available for nationwide distribution.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7343051-kids-healthy-mouths-and-ad-council-launch-new-public-service-announcements/
St. Jude Children’s Research Hospital® will celebrate its 14th annual FedEx/St. Jude Angels and Stars Gala, by welcoming back model and television personality, as well as co-founder, Daisy Fuentes, for an evening of fine dining and Latin music at 6:30 p.m. on Saturday, May 14, at the Intercontinental Hotel in downtown Miami. The annual event raises funds to help ensure families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
Cuban-born American journalist and one of Time magazine’s “25 Most Influential Hispanics in America,” Cristina Saralegui, will be recognized for her commitment to giving back and educating the Hispanic community. “Being recognized by St. Jude Children’s Research Hospital is a true honor. Lending my voice to matters that touch my heart is what’s it’s all about. These children need our help and they need your help,” said Saralegui.
To view the multimedia release go to:
http://www.multivu.com/players/English/7758751-st-jude-angels-stars-gala/
Pilot Corporation of America (Pilot Pen) is once again teaming up with STOMP Out Bullying, the leading national bullying and cyberbullying prevention organization, to invite parents and students to help end the bullying epidemic through their “Erase Bullying for Good” campaign. The campaign aims to help erase bullying in U.S. schools by utilizing the funds raised from sales of the FriXion Clicker erasable gel ink pen, which allows one to “Write Fearlessly” through its smooth writing and clean erasing capabilities, to raise awareness and support STOMP Out Bullying’s educational and assistance programs. Pilot is donating a total of $125,000 to help address this serious issue that affects nearly one in four American students.
“Every year Pilot Pen strives to provide students with the best tools to tackle the school year in the form of high quality writing instruments, but after witnessing the increasing prevalence of bullying and cyberbullying in America we also want to help erase this serious issue in our schools,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America. “STOMP Out Bullying’s programs are a wonderful resource for those affected by bullying and Pilot is proud to continue supporting the organization’s wonderful mission.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7865151-pilot-pen-erase-bullying-for-good/
One to six in 1,000 children in the United States are born with severe to profound hearing loss.1 For a parent, that diagnosis can be life altering, and they are in need of help, information and support. Today, Cochlear Limited (ASX: COH), the global leader in implantable hearing solutions, introduces IWantYouToHear.com as part of its ongoing commitment to parents seeking treatment options for their child’s severe to profound hearing loss.
For many parents with a child who has received a hearing loss diagnosis, the wish for their child is immediate and clear: “I want you to hear.” They want their child to hear the birds and their favorite songs, learn to develop speech and language, and most of all, they want their child to hear them say “I love you.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7658351-cochlear-americas-i-want-you-to-hear/
A blast of colors lit up the sky today at Kennedy Space Center Visitor Complex in Florida above the new Heroes & Legends featuring the U.S. Astronaut Hall of Fame presented by Boeing. But not because of a rocket launch!
A spirited pyrotechnics display marked the opening of the new attraction, which was attended by more than 25 veteran and current NASA astronauts, including revered Gemini and Apollo space program astronauts Buzz Aldrin, James Lovell and Thomas Stafford. They were joined by the adult children of the late-astronauts Alan Shepard and Neil Armstrong, as well as representatives from NASA, The Boeing Company and Delaware North.
To view the multimedia release go to:
http://www.multivu.com/players/English/7973151-kennedy-space-center-heroes-legends/
Today, the award-winning Adoption from Foster Care campaign from the U.S. Department of Health and Human Services, AdoptUSKids and the Ad Council unveiled a new series of public service advertisements (PSAs) that aim to encourage the adoption of older youth from foster care.
Of the 415,000 children in the U.S. foster care system, 108,000 children under the age of 18 are currently waiting for adoptive families, according to the Adoption and Foster Care Analysis and Reporting System (AFCARS). Since the AdoptUSKids project began in 2002, 25,000 children who were once photo listed on adoptuskids.org are now with their adoptive families and nearly 38,000 families have registered to adopt through AdoptUSKids. 41 percent of the approximately 5,360 youth listed on the website are aged between 15 and 18 years old.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7673451-ad-council-national-adoption-campaign/
The National Center for Missing & Exploited Children® and EMCOR Group, Inc.® (NYSE: EME), today announced the launch of Safety Central, a free child safety app available for Apple and Android devices. The app is designed to help parents and guardians protect their families and act quickly should their child go missing.
“Timing is critical when a child is missing and Safety Central lets parents provide the tools that law enforcement needs to start the search with just the touch of a button,” said John Walsh, NCMEC co-founder and host of CNN’s “The Hunt.” “This may be the most important App you’ll have on your device.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925051-ncmec-emcor-safety-central-app/
