Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, announced today its new limited-time collection, “My Favorite Things,” just in time for the holiday gift-giving season. Inspired by the song “My Favorite Things,” this collection brings together a fun assortment of six new fragrances: Rain Drops On Roses, Bright Copper Kettles, Warm Woolen Mittens, Crisp Apple Strudel, Moon On Their Wings and Blue Satin Sashes to fill the season with a nostalgic sense of enchantment. “My Favorite Things” are available in large classic jar candles, small tumbler candles and a beautifully packaged storybook-like box that includes 12 Samplers® votive candles, two of each fragrance. This new collection is available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52096-yankee-candle-launches-limited-time-my-favorite-things-collection
BlueMountain.com, an American Greetings Corporation (NYSE: AM) company, today introduced an exciting new way to send popular Amazon.com gift cards. The Web site, which introduced the opportunity to include the gift cards with e-cards last month, now offers e-card gift holders, an innovative format that delivers an even greater personal touch. The gift holders are free for both members and non-members to send with the purchase of an Amazon.com gift card, while at BlueMountain.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bluemountain/45168/
A sluggish economy coupled with weak demand has kept the 2011 PNC Christmas Price Index® (PNC CPI) to a moderate gain of 3.5 percent in the whimsical economic analysis by PNC Wealth Management based on the gifts in the holiday classic, “The Twelve Days of Christmas.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/42895-pnc-christmas-price-index
When Lynda Lloyd boarded her first Delta Air Lines flight in Atlanta as a flight attendant in 1964, the airline had recently become the first commercial carrier to fly across the country in less than three hours and had just launched the industry’s most sophisticated electronic reservations system, all under the watchful eye of company founder and then-chief executive C.E. Woolman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/delta/47823/
Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in the Americas today announced FINAL FANTASY® XIII-2 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system is now available at retailers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54433-square-enix-inc-announces-final-fantasy-xiii-2-now-available-at-retailers
Americans across the country are drawn into the competition, cheering for their state’s queen. And this year one lucky winner and a friend will have the chance to experience the 2011 Miss America Pageant live in Las Vegas. ARTISTRY® Skin Care and Cosmetics, exclusively by Amway, recently launched the “Find Your Pageant Look and Win!” Sweepstakes on its Facebook® page at www.Facebook.com/Artistry.
To view Multimedia News Release, go to http://www.multivu.com/players/English/45839-Artistry-Miss-America-Sweepstakes/
The red carpet offers celebrities the opportunity to shine and show off their star-powered style. Stylists and fashion designers to the stars work behind the scenes to help celebrities look their best, no matter what!
Nick Verreos, designer to the stars, believes that everyone should have their red carpet style moment and offers his tips to help you feel fabulous and ready for every occasion.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/orbitgum/50741/
To address consumer misperceptions and reassure visitors that the Gulf oil spill is not affecting The Beaches of Fort Myers & Sanibel coastline and islands, the destination has begun airing the first of nine, 30-second television spots, that are scheduled to be filmed, edited and aired everyday from June 21-25 and June 28-July 1.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/florida-tourism/44657/
The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
The Medium Extended Air Defense System (MEADS) successfully completed its first flight test today at White Sands Missile Range, N.M.
The PAC-3 Missile Segment Enhancement (MSE) MEADS Certified Missile Round was employed during the test along with the MEADS lightweight launcher and battle manager.
The test demonstrated an unprecedented over-the-shoulder launch of the MSE missile against a simulated target attacking from behind. It required a unique sideways maneuver, demonstrating a 360-degree capability. The missile executed a planned self-destruct sequence at the end of the mission after successfully engaging the simulated threat.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53248-meads-conducts-successful-first-flight-test-white-sands-missile-range
Lancôme is unveiling Genes Day on October 22, a one day fundraiser in support of St. Jude Children’s Research Hospital.
In celebration of the beauty of scientific research, Lancôme will donate $7 from each bottle of their latest skin care breakthrough, Génifique Youth Activating Concentrate, sold that day to St. Jude Children’s Research Hospital to support the research and treatment at St. Jude.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lancome/46646/
