MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
To view the multimedia release go to:
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
Leveraging advanced skincare science inspired by the Nobel Prize-winning discovery of Aquaporins, the Artistry Hydra-V™ collection presents a new level of skincare targeting deep hydration. This comprehensive line provides up to 24-hour hydration for skin that feels soft, smooth and supple.
Whatever level of hydration skin needs, the Artistry Hydra-V™ line answers with a range of formulas that can be customized to skin type, season and climate. “Artistry Hydra-V™ products are for the younger consumer who is not yet concerned with the signs of aging but instead want skincare products to give her a beautiful, healthy complexion. This advancement in skincare technology epitomizes the Artistry® Forward Beauty platform and meets the balanced hydration needs of women younger than 35,” says Jackie Nickel, Chief Marketing Officer for the Americas Region. “It’s our first collection to focus on deep hydration for all skin types.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488157-amway-artistry-hydra-v/
What’s in a name? When it comes to Artistry Exact Fit® Beauty Balm Perfecting Primer, everything. This multi-benefit, sheer formula with SPF 35 harnesses the power of three benefits in one: it primes, perfects and hydrates.
In one simple step, Artistry Exact Fit® Beauty Balm Perfecting Primer instantly blurs imperfections and minimizes the appearance of pores for a visibly perfected complexion that looks natural, hydrated and beautiful. The single universal sheer shade prepares skin for optimal makeup application and wear, while helping to shield from harmful, aging UV rays and minimize the effects of free radicals and environmental aggressors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488156-amway-artistry-exact-fit-beauty-balm/
Men and women are biologically different – and so are their skincare needs. This premise fueled the development of the Artistry® brand’s latest scientifically advanced skincare collection, Artistry® Men.
Artistry® scientists’ findings and expertise led to this customized collection, which targets men’s two primary skincare needs – oil control and hydration – to reveal healthier-, younger-looking skin in men of all ages and ethnicities.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72394510-amway-artistry-skincare-for-men/
When it comes to personal style through makeup, there’s nothing more defining than lipstick. From color to finish, the infinite options available allow you to create a wardrobe of must–have signature looks.
Now, lip color never seemed so enviable. Four years in the making, 14 classic and six sheer shades deliver color as it was meant to be — luxurious, indulgent, ravishing. The new shade palette for Artistry Signature Color™ Lipstick, exclusively from Amway, was developed with renowned makeup artist Rick DiCecca. The formulas are infused with natural oils and vitamin E to hydrate and help safeguard against environmental stress.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7239455-artistry-introduces-captivating-signature-color-lipstick/
Uneven skin tone has emerged among the top beauty concerns for women, becoming somewhat of a global obsession. With that in mind, Artistry® scientists created a powerful combination of botanicals and innovative brightening technology.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7075159-amway-artistry-launches-ideal-radiance-line-fight-skin-discoloration
As early as age 25, women can begin to show the first signs of age in the form of fine lines and wrinkles, crow’s feet, and loss of skin clarity and radiance. These changes are due in part to the cumulative effects of free radical damage, including exposure to sun and pollution, stress, certain lifestyle habits, genetics, and wear and tear of life.
ARTISTRY, the premium beauty brand of Amway, introduces its ARTISTRY YOUTH XTEND Collection. This comprehensive skincare collection addresses the first visible signs of aging to help revitalize the future of skin, repair, and protect skin to keep it looking younger, longer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61024-amway-artistry-brand-introduces-artistry-youth-xtend-collection
Amway North America’s new national advertising campaign, “We Are Amway,” launched this week touting the benefits of small business ownership. The yearlong television, print and digital campaign focuses on the advantages of owning an Amway™ independent business as an alternative to a traditional 9-to-5 job.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61023-amway-we-are-amway-campaign-alternative-to-traditional-9-to-5-job
Edvard Munch was born in 1863, and 2013 marks the Norwegian artist’s 150th jubilee. The height of the celebration is the anniversary exhibition «Munch 150». The exhibition’s goal is to provide as complete unified and comprehensive presentation of Munch’s art and artistry as possible, with over 270 works displayed at the exhibition venues the National Gallery and the Munch Museum. Visitors will be treated to an array of Munch’s major works as well as less known treasures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60663-munch-exhibition-of-the-century-in-oslo
The 5th annual Vivid Sydney (24 May – 10 June) was officially opened tonight with Sydney’s iconic Opera House illuminated in a stunning 3D-mapped visual feast of colour, movement, and world-class lighting artistry by Australian creative innovators The Spinifex Group.
The largest light, music and ideas festival in the Southern Hemisphere, Vivid Sydney features lighting installations around the Sydney harbour foreshore, live music performances, and over 120 creative industry events.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61771-vivid-sydney-festival-2013
Standard Pacific Homes, one of the nation’s leaders in homebuilding quality, today announced plans to unveil Shady Oaks, a brand new collection of impressive luxury residences nestled around the natural beauty of Southlake’s oak trees, green belts and open spaces. The 10 new home designs incorporate artistry and advancement in architecture that address the changing lifestyles of today’s homeowners with an emphasis on open spaces and indoor to outdoor connectivity. Tour the stunning model home at the Grand Opening celebration Saturday and Sunday December 8 and 9 from 10 a.m. to 5 p.m.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59469-standard-pacific-homes-new-luxury-home-designs-shady-oaks-southlake-tx