Spending 30 minutes on a treadmill or an elliptical machine a few times each week is not the key to a healthy lifestyle. What’s more important is getting out of your chair, or off the couch, and moving throughout the day – preferably at least once an hour. That’s the logic behind Anytime Fitness’ new “Every Step Counts” campaign – which features reserved parking spots for its members as far away as possible from the gym, in the far corners of the parking lot.
“We care what you do outside the gym every bit as much as when you’re inside one of our facilities,” said Chuck Runyon, CEO and co-founder of Anytime Fitness. “Three hours of rigorous exercise a week is great. But what you do during the other 165 hours each week will really determine whether you’re healthy or not. If you sit in a chair and stare at a computer screen for eight hours a day, without moving every hour or so, then research* shows you’re much more likely to develop a long list of preventable chronic diseases. Sitting too much is the new smoking.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7942951-anytime-fitness-every-step-counts/
Summertime means vacation time – but, with unpredictable weather patterns, fluctuating gas prices and increasing costs, Americans nationwide are concerned about getting away. Our national travel expert has some great trips on how to survive summer travel – he/she will cover everything from how to get the best deals to planning a vacation suitable for the whole family.
Some of the unique and useful tips Amy can offer are:
• Travel trends: Travelling to destinations during their peak seasons can drive prices up. Visiting during off-peak times can help save money and you’ll have easier access to activities than at busier times of the year.
• Get organized: Planning a fun and successful trip means, setting a budget, researching, and booking early! Shop around to find transportation and accommodations that suit your needs and your budget.
• Get Your Ride Ready: If you’re hitting the open road, make sure any maintenance you need to have done on your vehicle is taken care of including checking your vital fluids, tires, and headlights and break lights.
• First Aid Kit: Make a little room in your luggage for a travel first aid kit. It won’t cost much, and it won’t take up much space but it can certainly come in handy.
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
From January 25-27 more than 4,000 college and high school basketball coaches across the United States will be making much more than just a fashion statement when they sport tennis shoes with their suits during the 10th annual Suits and Sneakers weekend.
Suits and Sneakers weekend is an annual event coordinated by the Coaches vs. Cancer program, a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. The Coaches vs. Cancer program empowers basketball and other athletic coaches to save lives from cancer by leveraging their community leadership to raise awareness and funds for the American Cancer Society.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59447-american-cancer-society-10th-annual-suits-and-sneakers-weekend
In celebration of the National Dog Show Presented by Purina and the Thanksgiving holiday, Purina invites dog lovers across the world to share why they are thankful for their four-legged friends and how they show their thankfulness through its #DogThanking initiative.
Dog owners are encouraged to log onto Facebook, Twitter or Instagram to post photos or videos showing how they thank their beloved dogs by using the hashtag #DogThanking. For every original post submitted through November 27 using the hashtag and tagging @Purina, Purina will donate one dollar to the Canine Health Foundation—up to $50,000—to help further pet health research. Submitted videos, photos and posts may be featured during the National Dog Show Presented by Purina on Thanksgiving Day.
To view the multimedia release go to:
http://www.multivu.com/players/English/7971751-purina-thanksgiving-national-dog-show-dogthanking/
Vertex was commissioned to work on a disposable surgical/medical product design of the Direct View Retractor (DVR). This device is an illuminated, hands free retractor permitting direct visualization of the saphenous vein and branches during dissection to facilitate an atraumatic harvest.
Inspired by Ole Henriksen’s passion for helping people, OLEHENRIKSEN introduces a limited-edition Luxury-size Truth Serum for Holiday 2017 in partnership with Starlight Children’s Foundation, a 501 (c)(3) organization whose mission is to bring joy and comfort to hospitalized children and their families. For every OLEHENRIKSEN Luxury-size Truth Serum sold, the brand will donate 10% of the proceeds to the Starlight Brave Gowns Program, which replaces unattractive and uncomfortable hospital garments with high-quality, comfortable and brightly colored gowns.
Starlight Brave Gowns transform children into astronauts, cowboys and other characters, empowering them to have fun and enjoy being kids during their hospital stays, especially during the holiday season. Best of all, OLEHENRIKSEN has also designed a bright and colorful child-friendly hospital Starlight Brave Gown, and the sale of each Luxury-size Truth Serum will help in gifting these gowns and the Ole Glow® to the Starlight Children’s Foundation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8215851-olehenriksen-partners-with-starlight-childrens-foundation/
As of this weekend, the City of Essen is officially the European Green Capital. The Lord Mayor of Essen Thomas Kufen launched the title year together with the EU Environment Commissioner Karmenu Vella during a creative orchestrated stage show. Other well-known guests included representatives from the EU, the Federal Government and the State of NRW, such as German Federal Minister for Environment Dr Barbara Hendricks and Minister for Environment for North Rhine-Westphalia Johannes Remmel. Many thousands of visitors came to the subsequent Culture and Families Festival in the Grugapark.
The Lord Mayor of Essen Thomas Kufen emphasised: “Our motto for 2017 is to ‘experience your green miracle’. We would like to invite people from Europe and across the globe to visit us in 2017 and experience their own green miracle. Our city offers many surprises - the opening weekend proved this impressively.” The third greenest city in Germany showed what it was capable of during the Culture and Families Festival. The themes accompanying the City of Essen throughout the title year turned into life in the form of illuminations, dance, theatre, sound installation, light labyrinth, walking acts, exhibitions and much more.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8024151-european-green-capital-essen-2017-launched/
One of the most difficult realizations for those with loved ones fighting a serious illness is understanding that treatment is no longer working. No one wants to admit that it has become a losing battle against a serious illness. Many people are hesitant to call hospice for a loved one because they see it as “giving up.” In reality, contacting hospice is a choice that can lead to fewer worries and more meaningful moments during a serious illness or near the end of life.
To view the multimedia release go to:
http://www.multivu.com/players/English/7429131-moments-of-life-by-hospice/
With such hectic schedules, even the most together families can get frazzled. What’s a busy family to do in order to keep their cool? Award winning health, nutrition and lifestyle expert Sharon Liao is here to help! She is available to provide helpful tips to help families stay organized and on top of their hectic schedules, especially when it comes to meal times. Sharon is ready to discuss everything from time management and juggling family time around hectic schedules, to tips on being efficient during meal times and how all families can stay on the right nutrition and fitness track.
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding children’s cancer research, is recognizing National Childhood Cancer Awareness Month with a number of activities planned throughout September. As the leading non-governmental funder of childhood cancer research grants, St. Baldrick’s is asking people to get involved by helping to raise awareness and funds for childhood cancer research.
“One in five kids with cancer will die in the first five years of diagnosis, and those that do survive face a lifetime of serious health issues caused by the toxicity of their cure,” said Kathleen Ruddy, CEO of St. Baldrick’s. “The American public wants kids with cancer to be a national health priority, but our leaders are leaving these kids behind with the lack of federal research funding. We are calling upon everyone to speak up about the need for increased childhood cancer research funding as well as to stand up in support of kids with cancer during this important month.”
Today, as part of the official kickoff for Childhood Cancer Awareness Month, St. Baldrick’s will ring the opening bell at the NASDAQ Stock Market. St. Baldrick’s board members will be joined by researchers, as well as children and families directly affected by childhood cancer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610751-st-baldricks-childhood-cancer-awareness-month/
For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
