The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
Consumers seeking locally sourced products can easily find one in an everyday pantry staple – vegetable oil, which is primarily 100 percent soybean oil made from soybeans grown in the U.S. Sales of vegetable oil support more than 550,000 U.S. soybean farmers who strive to leave the land in better shape than they found it for America’s next generation of farmers. “I work hard to help produce an ingredient that I am proud to serve to my own family, as well as families across the U.S.,” said United Soybean Board (USB) Chairman Bob Haselwood. “Every time you purchase vegetable oil, or soybean oil, you’re supporting local farmers.” Haselwood produces soybeans on his farm in Berryton, Kansas. Many retailers sell soybean oil primarily produced with U.S.-grown soybeans. This past summer, USB partnered with a large Midwest grocery retail chain with 200+ stores to emphasize the importance of knowing where food comes from and educate about the benefits of soybean oil. During this promotion, unit sales of the store brand vegetable oil rose more than 27 percent over the same time last year, and shoppers commented that they were more likely to purchase soybean oil knowing it’s a U.S.-grown product. To view the multimedia release go to: http://www.multivu.com/players/English/7689851-united-soybean-board-eat-local/
www.LegendsofAmunRa.com
One of the best science fiction books of the year is here, The Soul of the World, book 2 in the series Legends of Amun Ra
The ancient powers lost to Potara have returned. The Brotherhood of the Black Rose rises to bring Thoth into disorder. And, while the Brotherhood reclaims their power, chaos reigns among the survivors. Six individuals have emerged from the aftermath struggling for control over their lives and a divided land. Kem and Shirin, who abolished the five thousand year reign of the Amun Priests, rule from the golden throne of the Oracle’s Chair in the Hall of the Nine. Dio and Axios struggle to piece together a resistance worthy to challenge the ancient magic which resides in the Great Temple of Amun, and Leoros and Atlantia try to remain true to their hearts and their cause despite tragedy.
But when the Book of Breathings is discovered, the path to immortality is revealed. Leoros and Kem race to capture the Soul of the World unaware of the challenges awaiting them. This time, the gods themselves will intervene. A must read, best science fiction books of the year
In a tale where boys become men and girls become women, where treachery and deception are around every corner, and where primeval mysticism finds its way back from the grave, victory is reserved for neither the good nor the evil, but the powerful.
Join the journey to one of the best science fiction books in 2013.
www.LegendsofAmunRa.com
For 30 years, wine lovers across the United States have eagerly anticipated the third Thursday of November and the grand unveiling of Georges Duboeuf Beaujolais Nouveau. And every year, Georges Duboeuf surpasses expectations as the new vintage arrives amid a flurry of excitement and spectacle. If there is any wine that deserves such a festive welcome, it is certainly Georges Duboeuf Beaujolais Nouveau – the first wine of the harvest and the first taste of a new vintage.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58489-georges-duboeuf-beaujolais-nouveau-2012-thirty-years-of-magic/
The modern cotton industry has achieved significant environmental gains over the past forty years, but it is not resting on its laurels. Around the world, scientists and researchers strive to develop new ways to grow, process and manufacture cotton more efficiently and with increasingly less impact on the environment. Identifying and implementing new technologies and practices will help the cotton industry meet the current needs for productivity and profit, without compromising the ability of future generations to meet their own needs.
Increasingly responsible production and manufacturing are not objectives the cotton industry take lightly. As a natural fiber, the success of cotton is directly linked to the land and its health. Being good stewards of the environment requires continuous attention to reducing impact throughout every link in cotton’s long supply chain—from the seeds from which cotton is grown, to the processing and manufacturing practices of finished cotton goods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7613831-cotton-sustainability/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
The Heart Rhythm Society (HRS), through its efforts during Atrial Fibrillation Awareness Month in September and throughout the year, is working to raise awareness of the increased prevalence of the disease and the associated risk of stroke in patients living with atrial fibrillation (AFib). Today, HRS releases a new public service announcement (PSA) as part of its ongoing work to educate Americans about AFib, the most common heart arrhythmia, and how it increases one’s risk of stroke fivefold. The PSA can be viewed by clicking here.
AFib affects more than three million Americans and it is estimated that 12 to 16 million Americans will have AFib by 2050. AFib occurs when the upper chambers of the heart (the atria) fibrillate, or “quiver,” which causes a rapid, irregular heart rhythm. The normal heart rate for an adult is between 60 and 100 beats every minute. When the heart is experiencing AFib, the atria can beat over 300 times every minute.
To view the multimedia release go to:
http://www.multivu.com/players/English/7312151-heart-rhythm-society-afib-stroke-psa/
HOKA ONE ONE® is proud to announce the signing of 2012 Olympic silver medalist Leo Manzano, who specializes in the 1500-meter and mile distances, to a multi-year agreement.
Manzano, 29, was a five-time NCAA Champion at the University of Texas, and has been ranked among the top three milers in the U.S. for the past seven years. A model of consistency, he has made every U.S. Olympic and World Championships team since 2007. Known for his signature kick, Manzano was in sixth place coming off the final turn at the London Olympics before storming up the homestretch to earn a silver medal—the first Olympic medal of any kind for the U.S. at 1500 meters since Jim Ryun in 1968.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7160651-hoka-one-one-signs-olympic-silver-medalist-leo-manzano
Wildfires are a serious risk to property and lives in every state in the country. Last year alone the National Interagency Fire Center (NIFC) reported there were 63,212 fires in the U.S. and Puerto Rico that burned 3,595,613 million acres – that’s roughly the size of Connecticut! In an effort to help raise community and homeowner awareness about preparing for wildfires, State Farm and the National Fire Protection Association (NFPA) are working together and encouraging residents to take action during national Wildfire Community preparedness Day.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7452831-state-farm-weather-preparedness/
Dickey’s Barbecue Pit is celebrating National Barbecue Month throughout May. Local Owners & Pit Masters have their on-site pits smoking 24-7 to serve guests authentic, Texas-style, straight-from-the-pit barbecue. To make the month even bigger for the largest barbecue chain in the nation, every Dickey’s guest will receive a free Big Yellow Cup on May 16, the official National Barbecue Day; while supplies last, no purchase necessary.
Online fans of Dickey’s Facebook page can also participate in the festivities all month long by entering for the chance to win delicious prizes. Lucky participants could win Free Barbecue for a Year or Dickey’s Pit Master Packs, including Mr. Dickey’s signature cookbook, rib rub, Dickey’s original barbecue sauce, a gift card and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/7992452-dickeys-national-barbecue-month-giveaways/
The Kroger Co. (NYSE: KR) today announced a new, national effort aimed at ending hunger in the communities Kroger calls home and eliminating waste across the company by 2025.
“No family in a community we serve should ever go hungry, and no food in a store we operate should ever go to waste ,” said Rodney McMullen, Kroger’s chairman and CEO.
Across the United States, 42 million Americans struggle with hunger. At the same time, an estimated 72 billion pounds of food ends up in a landfill every year.
“More than 40 percent of the food produced in the U.S. each year goes unconsumed, while one in eight people struggle with hunger. That just doesn’t make sense,” Mr. McMullen said. “As America’s grocer and one of the largest retailers in the world, we are committing to doing something about it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8164551-kroger-zero-hunger-zero-waste/
