SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
As most high school and college students are busy tackling tests or taking it easy during spring break, student teams from across the Americas are preparing for the ultimate extracurricular activity – designing, building, and testing a vehicle that travels the farthest distance using the least amount of energy. After months of coordinating designs and constructing vehicles, 43 student teams – among 9 high schools and 29 universities – are putting the finishing touches on their vehicles for the 2010 Shell Eco-marathon Americas energy challenge. These leaders of tomorrow, and their fuel-efficient creations, will soon take to the streets of downtown Houston, March 26-28 around Discovery Green Park. We’ll find out if these students can beat the 2,757.1 miles per gallon (1,172.2 kilometers per liter) achieved in 2009 by Laval University, but more than that, the students will grant us a glimpse into the fuels, technologies and transportation of tomorrow.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shelloil/42793/
The Macworld 2011 conference program will include, for the first time, special “Featured Artist” sessions taught by carefully selected individuals who uniquely bring creativity and innovation to life using Apple technology and the best Mac OS X add-on productivity products, IDG World Expo, owner of Macworld 2011, announced today.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/idgworldexpo/47176/
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
The hottest designers, trendsetters and fashionistas have converged upon New York City to glimpse the unveiling of the season’s newest fashion lines and take a sneak peak at the latest trends emerging in the fashion industry. Join us as we go behind the scenes and give you VIP access to Fall 2008 Fashion Week in New York City. Tertiary Productions and MOLI.com, in partnership with Fashiontribes, have captured the hottest events and other exclusive Fashion Week content at this year’s festivities.
Check out more Fashion Week Videos on MOLI.com
The Advertising Council and the Library of Congress are launching a new series of public service advertisements (PSAs) to encourage parents to read with their children and inspire them to become lifelong learners.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45237/
Kelley Blue Book www.kbb.com, the leading provider of new and used vehicle information, announces the all-new 2011 model-year vehicle winners of its annual Best Resale Value Awards, which recognize current and forthcoming vehicles for their projected retained value five years from now. Since depreciation (or loss of value) is typically a car-buyer’s primary expense during ownership, these awards, like all of kbb.com’s new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kbb/46048/
GUINNESS WORLD RECORDS™ has recognized online dating portal and romance tour company Anastasia International, as the new world record holder for Most Kisses Received in One Minute – 118 smackers. The new record was set this Valentine’s weekend in the popular Black Sea resort of Odessa, Ukraine, where a small army of Ukrainian women precision smooched a single American man and together broke the existing record. American-Russian owned and operated Anastasia, organized the records breach as part of an extravaganza charity event. Proceeds benefit the Ukrainian Red Cross Society.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/anastasia/47603/
More than 24 million Americans currently have asthma. Every day, 11 people in the United States die from asthma and the disease accounts for one-quarter of all emergency room visits each year. For many people with asthma, their home may be part of the problem.
Any house or apartment can contain a variety of asthma “triggers,” which can include allergens and irritants – such as dust mites, mold, pet dander and strong fumes or odors – that can negatively affect someone with asthma.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49320-Merck-Asthma-Awareness/
This May, Pepto-Bismol is emerging from the medicine cabinet along side of Busy Philipps, star of ABC’s hit comedy Cougar Town, and showing party people how to celebrate Cinco de Mayo all day long. Those eager to start the festivities early can smash a hysterical variety of piñatas on Pepto’s YouTube page in preparation for a night of Mexican food and fun.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49813-pepto-bismol-smashing-cinco-de-mayo-campaign/
Bird enthusiasts and aficionados seek to attract the unique birds of their region to their own backyards. The experts at Scotts know wild bird species living in, and migrating to different geographic regions have very specific nutritional needs. Based on this research, Scotts ornithologists and avian nutritionists developed Scotts® Songbird Selections® Regional Bird Blends.
To view Multimedia News Release, go to http://www.multivu.com/players/English/41660-Scotts-Songbird-Selections-Wild-Bird-Food/
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54644-lexus-gs-sports-illustrated-swimsuit-tori-500
