Every 33 seconds a child under 13 is involved in a car crash in the United States, according to 2014 data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury. But 59 percent of car seats are misused in a way that could reduce their effectiveness, and over one-third of children killed in car crashes were completely unrestrained at the time of the crash. Today, NHTSA and the Ad Council unveiled a new series of public service advertisements (PSAs) to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.
“Life can change in an instant. We want parents and caregivers to prepare for the unexpected, rather than face their worst nightmare,” said Dr. Mark Rosekind, NHTSA administrator. “Buckling up a child correctly and in the right seat is the best protection any parent can do to see their child walk away unharmed from a car crash.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774451-ad-council-find-the-right-seat/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
This Memorial Day weekend, PBS brings viewers an inspiring night of remembrance dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country. The multi award-winning NATIONAL MEMORIAL DAY CONCERT returns live from the West Lawn of the U.S. Capitol co-hosted by Tony Award-winner Joe Mantegna and Emmy Award-winner Gary Sinise. The broadcast marks the tenth anniversary that the acclaimed actors, who have dedicated themselves to veterans’ causes and supporting our troops in active service, co-host the event. The NATIONAL MEMORIAL DAY CONCERT will showcase our courageous American heroes who have been disabled for life; shine a spotlight on Gold Star Children who have lost a parent to war; and commemorate the 70th anniversary of the end of World War II.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7124753-capital-concerts-memorial-day-2015/
The Prostate Cancer Foundation is throwing a one-two punch to knock out prostate cancer for good with the recent production of a public service announcement featuring boxing legend and five-time heavyweight champion of the world Evander Holyfield. The message encourages African-American men to get regularly checked for prostate cancer because they are more than twice as likely to develop this disease than any other type of cancer.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7545851-pcf-holyfield-prostate-cancer-psa/
The Celiac Disease Center at Columbia University, the premier center for celiac disease research and treatment, unveiled the I Didn’t Know video campaign, offering an inside look at the serious impact of celiac disease on patients at the 13th Anniversary gala on November 13th in New York City. The series chronicles the lives of several patients experiencing a wide range of debilitating symptoms associated with undiagnosed celiac disease, including an inability to walk, developmental delays, multiple miscarriages and infertility.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7322351-celiac-disease-center-at-columbia-university-public-service-announcements-and-gala/
SEPHORA, the leader in global prestige beauty retail announces the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
Global health service company Cigna has thrown in the kitchen sink for its Coach by Cigna mobile app to improve your health and well-being.
Cigna has added a new two week Hydration program to the Coach by Cigna health and fitness app, which is available at no charge in the Google Play store for Samsung Galaxy S6 and S6 Edge and for Galaxy S5, Galaxy Note 4 and Note Edge mobile devices that have the Lollipop operating system.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
Willing to #migrate your online business from #VirtueMart to #Wix and maintain the best functionality? Take time to watch our video guide that will take you through all the stages of automated replatforming.
@What Data Can You Migrate?
Cart2Cart Shopping Cart Migration Service can transfer your WooCommerce data, like Products, Orders, Coupons to the new Wix store.
Learn more here: https://www.shopping-cart-migration.com/shopping-cart-migration-options/virtuemart-to-wix-migration
Don't miss the chance to launch your risk-free Demo migration right now: https://app.shopping-cart-migration.com/#sign-up Shortly, you'll be able to enjoy the benefits of Wix and boost your online business.
The uniqueness of the spa resort, on the beachfront land of 4.5 acres, lies in its architecture and interior design by Lek Bunnag that reflects Khmer cultural heritage with the tint of Arabian harem. The spa and treatment area - a small labyrinth enclosed in ochre red, dark blue walls and corridors with exotic decoration and water elements throughout suggest a journey in another world, different from usual day-to-day scenes.
The therapists here combine Ancient Thai healing practices with world class service and knowledge to create a treatment personalized to each visitor. The treatments concern Thai belief of maintaining vitality and balance of the 4 elements – water, earth, air, and fire.
UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and original music written for the film by Common and John Legend. The :30 television spot, created pro bono by Paramount Pictures, will air on television stations in donated media around the country starting this week.
The PSAs are an extension of UNCF and Ad Council’s Better Futures campaign which aims to help African American students get to and through college by demonstrating how an investment in young people is an investment in all our futures. The campaign is a focused effort to remind Americans that their investments in education can change the life of a well-deserving student, and more importantly, the lives of generations to come.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/
First Baptist Church of Dallas, led by nationally known pastor Dr. Robert Jeffress, celebrated the fact of the resurrection of Jesus and investment of their faith in the revitalization of downtown Dallas yesterday, with the grand opening of a new $130 million campus – the largest Protestant church building campaign in modern history.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60904-first-baptist-dallas-grand-opening
Rail Europe Inc., the largest distributor of European rail products in North America, in partnership with Switzerland Tourism and The Swiss Travel System, is offering $75 off each booking that consists of a Swiss Pass or Swiss Flexi Pass and either a Fly Rail Baggage or Fast Baggage service.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7157831-rail-europe-inc-newsroom/
