Bimbo Bakeries USA celebrates the nationwide launch of its new premium bread line, Healthfull®, by unveiling “Love, Your Bread,” a fully integrated marketing campaign that brings to life how whole grain bread has the power to love you back in deliciously fun and unexpected ways. The Healthfull® line will live within the Arnold®, Brownberry® and Oroweat® brands’ portfolio of products.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404454-bimbo-bakeries-healthfull-bread/
CarolAnn Barrows has been invited by a sacred music scholar who works for the Turkish Ministry of Culture to be the first person ever to sing their most beloved, 500-year-old epic poem –the Mevlidi Sherif– in English.
This is the most frequently recited poem in the world and is cherished by Turkish Muslims, much as Christmas carols are by Christians. Unlike Christmas carols, this poem is sung and recited throughout the year.
You can be part of this historic, cross-cultural, musical peacemaking project by joining the Kickstarter campaign today.
It is only when we understand the stories of another culture that we can truly embrace their deeply held values. Then we naturally discover the common threads of peace, harmony and goodwill that weave their way through all of our stories.
To view the multimedia release go to:
http://www.multivu.com/players/English/7901251-carolann-barrows-mevlidi-sherif-english/
Safe Horizon, the nation’s leading organization dedicated to helping victims of domestic violence, today officially launched the public service announcement (PSA) for its groundbreaking “#PutTheNailinIt” campaign to end domestic violence. #PutTheNailinIt encourages men and women to show support for victims of abuse and pledge to take a stand against domestic violence. They are encouraged to do this by painting their left ring fingernail purple, the color of the anti-domestic violence movement, and by donating at safehorizon.org to help victims become survivors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7448052-safehorizon-domestic-violence-psa/
PetSafe® brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions announced the launch of its “Naughty Or Nice” holiday campaign featuring a digital pet present guide with recommended products for naughty and nice pets. For each item purchased from the pet present guide during the month of December 2015, PetSafe® brand will donate a toy to a participating animal shelter.
“The holiday season is the time of year to treasure and celebrate our pets,” said Harrison Forbes, celebrity pet expert and PetSafe® spokesperson. “Shelter life can be challenging for pets, and the PetSafe® toys donated will help relieve stress and anxiety.”
The interactive Naughty or Nice Pet Present Guide by PetSafe® brand is loaded with helpful gift ideas and tips from Harrison Forbes on keeping pets secure and healthy throughout the holiday season as well as tips for traveling with pets. The guide can be downloaded, emailed and shared across social media networks. It also features a store locator to help shoppers find a nearby PetSafe® brand retailer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7702951-petsafe-donate-naughty-or-nice/
Traveling these days can be complicated with all the rules, restrictions, additional fees, and shrinking leg room – but it doesn’t have to be. Amtrak revealed today an exciting new campaign, dubbed “Break the Travel Quo,” that goes head-to-head against some of the most prevalent pain points of modern day travel and reminds consumers that riding with Amtrak is a far easier, more comfortable and convenient way to travel.
“Break the Travel Quo” takes a lighthearted approach to push against the realities of air and car travel that have become par for the course, juxtaposing commonplace scenarios against the comfort and convenience of Amtrak. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but the rail company also offers free Wi-Fi, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample leg room, and no middle seat.
To view the multimedia release go to:
https://www.multivu.com/players/English/8176651-amtrak-break-the-travel-quo-campaign/
Currently melanoma is the deadliest form of skin cancer and one of the most common cancers in women under 40 years old in the United States. The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oréal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the launch of It’s THAT Worth It To Me. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7459051-l-oreal-paris-mra-it-s-that-worth-it/
In support of American Diabetes Month®, Colgate Total kicked-off the “Small Steps Make a Big Difference” campaign to help raise awareness surrounding the often overlooked association between oral health and diabetes.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7332551-colgate-total-american-diabetes-association-small-steps-make-a-big-difference-campaign/
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
Fisher-Price, Inc., one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., today released a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign. Directed by award-winning documentarian Patrick Creadon, and filmed with real parents around the world on New Year-s Day and the final days of December 2014, this short film captures the incredible love and hopes all parents share for their children during those first moments after their baby is born.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411351-fisher-price-best-possible-start/
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
