Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
Cesar Millan, Scooby-Doo and Warner Bros. Consumer Products took over the National Mall for the Second Annual National Family Pack Walk on September 29, in Washington, D.C. Pack leaders, Cesar Millan and Scooby-Doo, accompanied by an estimated ten thousand friends and supporters, gathered at the National Mall for the “One Million Paw March.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/58046-warner-bros-scooby-doo-cesar-millan-national-family-pack-walk
According to the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), more than a third of children under age 13 who died in passenger vehicle crashes in 2011 were not in car seats or wearing seat belts. To help eliminate these deaths, and as part of Child Passenger Safety Week, NHTSA is highlighting the important safety benefits associated with the proper use of car seats, booster seats, and seat belts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63316-child-passenger-safety-week-is-sept-15-21
This November, Disney salutes National Aviation History Month, a month-long celebration of U.S. aviation’s storied past, with the release of the high-flying family adventure “PLANES” on Blu-ray™, DVD, Digital HD and On-Demand on November 19, and through educational partnership with aviation museums across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64277-disney-s-planes-celebrates-national-aviation-history-month
In an effort to educate and empower parents to speak to their children about bullying, a new series of television public service advertisements (PSAs) are launching today as an extension of the Be More Than a Bystander campaign. The PSAs are being distributed nationwide to coincide with Bullying Prevention Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63684-ad-council-ddb-new-york-new-psas-for-national-bullying-prevention-month
Continuing its long history of supporting the men and women of the U.S. Armed Forces, the Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, has launched its fifth annual “Goodyear Gives Back” charitable program benefitting the Support Our Troops® organization.
To kick off the program, Goodyear will once again transform its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the launch of Goodyear’s charity auction at www.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7101154-goodyear-gives-back-charity-auction-to-benefit-support-our-troops
Today, the Federal Emergency Management Agency (FEMA) and National Oceanic and Atmospheric Administration's (NOAA's) National Weather Service (NWS) urge Americans to take actions to prepare for a wide array of hazards by developing a family communication plan and downloading alerts and learning about local hazards. FEMA is encouraging people to take these actions in conjunction with America's PrepareAthon!SM, a grassroots, community-based campaign for action designed to increase preparedness and resilience.
America's PrepareAthon! provides an important opportunity for individuals, organizations and communities to take action to prepare for specific hazards through group discussions, drills and exercises. Visit the America's PrepareAthon! website, ready.gov/prepare, to register your participation, for more information, and to sign up.
“Some disasters come with warning and others with little or no warning,” said FEMA Administrator Craig Fugate. “Families, businesses and organizations need to prepare today - know your hazards, assemble supplies and practice what to do in case a disaster strikes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
Hold your nose. This story stinks…literally! New York is used to its fair share of interesting smells, but for the first time ever, the city had the odorous honor of hosting the Annual Odor-Eaters National Rotten Sneaker Contest, a competition that tests just how offensive sneakers can get. Ready to be judged were seven finalists, ages five to fourteen, from across the nation. They gathered at Ripley's Believe It or Not! in Times Square today wearing the decrepit and redolent rubber-soles that won them regional recognition. Only one competitor's sneakers were declared the stinkiest, and they belonged to 12 year old Jordan Armstrong from White Sands Missile Range, Las Cruces, NM.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65107-odor-eaters-39th-national-rotten-sneaker-contest-new-york-city-winner
Do you know how to recognize a stroke? Would you know what to do if someone — or you — had one? Many people don't, and 795,000 people in the United States will have a stroke this year.
In a recent American Heart Association/American Stroke Association survey, only 41 percent of people who care for family with significant risk factors for a first-time stroke could name at least three stroke warning signs.
As part of World Stroke Day on Oct. 29, and National Family Caregivers Month in November, the American Stroke Association is urging Americans to learn the stroke warning signs and to act fast when a stroke occurs.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62321-world-stroke-day-survey-prepare-for-stroke-emergency
This year, Bob Evans Farms is partnering with JDRF for the second year, with a goal of raising $100,000 for T1D research by selling JDRF’s signature paper sneakers in each of its 561 restaurants.
Starting today through March 19, guests can support the fight against T1D by making donations of their choice to JDRF at their local Bob Evans restaurant. Guests interested in making a contribution will receive one of JDRF’s paper sneakers to sign and display. In addition, on March 19, Bob Evans will host a national community fundraiser, donating 15 percent of sales to JDRF when guests present a fundraising flyer. To access and download the community fundraiser flyer, visit Bob Evans’ Curing Diabetes Facebook page.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65919-bob-evans-farms-fight-against-type-1-diabetes-t1d-jdrf-partnership
With so many grill-worthy summer days around the corner, the National Pork Board (NPB) is encouraging Hispanics as part of its new campaign ¡Prende el Sabor! to turn up the flavor on the grill this summer via a series of video vignettes, which will highlight why pork is the undisputed star at every barbecue in America.
The video series, featuring a fun and spirited grill named “Gloria” the neighbor grill, (@PrendeElSabor) will appear on (@PorkTeInspira) social media channels and website throughout the summer grilling season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7802351-national-pork-board-angelica-vale-grill-season/
