NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
Cesar Millan, Scooby-Doo and Warner Bros. Consumer Products took over the National Mall for the Second Annual National Family Pack Walk on September 29, in Washington, D.C. Pack leaders, Cesar Millan and Scooby-Doo, accompanied by an estimated ten thousand friends and supporters, gathered at the National Mall for the “One Million Paw March.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/58046-warner-bros-scooby-doo-cesar-millan-national-family-pack-walk
Warner Bros. Consumer Products, internationally renowned dog behavior expert Cesar Millan, and Scooby-Doo were joined by over a thousand dogs and their loyal owners for the Scooby-Doo and Cesar Millan National Family Pack Walk on Sunday, October 30, at Lake Balboa Park in Van Nuys, CA. One hundred percent of the proceeds from the event were donated to the Millan Foundation, which strives to create and deliver community humane education programs and promote animal welfare by supporting the rescue, rehabilitation and re-homing of abused and abandoned dogs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52603-warner-bros-scooby-doo-cesar-millan-national-family-pack-walk
Is your dog a hero? American Humane Association’s Hero Dog Awards™ national search kicks off today at www.herodogawards.org.
The Film & Television Unit of American Humane Association is heading up the search for America’s Hero Dogs. Dogs may be nominated in eight categories: Law Enforcement and Arson Dogs; Service Dogs; Therapy Dogs; Military Dogs; Guide Dogs; Search and Rescue Dogs; Hearing Dogs; and Emerging Hero Dogs. Finalists in each category will be selected by the public from the pool of contestants, and the winners will be announced at the first-ever American Humane Association Hero Dog Awards™ celebrity gala, presented by CESAR® Canine Cuisine, at the Beverly Hilton Hotel in Los Angeles, California on October 1, 2011.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americanhumane/49289/
In the early morning hours of Monday, February 1st, 47 highly adoptable dogs arrived safely in New York as part of a first ever coast-to-coast dog transport operation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/millanfoundation/42252/