Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
Huawei has officially opened its first dedicated Middle East Customer Service Center located in Dubai, UAE, further demonstrating its commitment to investment in the region.
The flagship store, situated close to the city’s financial center, adds to the company’s ongoing expansion in the Middle East. The center will cater exclusively to customers using Huawei’s flagship device series, providing on-ground services – including home delivery across the entire UAE – that were previously unmatched in the market.
“Today we live in a dynamic era where technological progress is revolutionizing how we work, learn, entertain and live. People increasingly view connectivity less as a privilege and more as a necessity in their daily lives,” said Jiao Jian, Middle East President of Huawei’s Consumer Business Group. “In delivering the value of innovation through our rich product portfolio to more people across the region, Huawei is committed to offering excellent after-sales support and a one-stop service center for all our customers’ needs.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7610551-huawei-inaugurates-customer-service-center/
Cancer is the leading cause of death by disease in children from ages 1 to 19 in the U.S. Yet, childhood cancer research and services are vastly and consistently underfunded. This weekend, Northwestern Mutual financial professionals and employees will support the fight against childhood cancer through its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), by holding nearly 200 lemonade stands as part of the Foundation’s national fundraising initiative, Alex’s Lemonade Days (June 12-14).
Founded by Alex Scott (1996-2004) in 2004, Alex’s Lemonade Days is a three-day national event that grew out of Alex’s front yard lemonade stand. During Alex’s Lemonade Days, dedicated volunteers host thousands of Alex’s Lemonade Stands across the country, raising more than $1 million for childhood cancer research. June 2015 will mark the 12th Annual Lemonade Days, and will continue Alex’s mission to raise money one cup of lemonade at a time, renewing her idea that any contributor, at any age, can make a difference.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422153-northwestern-mutual-lemonade-days/
Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
Napa Valley’s largest independent resort, The Meritage Resort and Spa receives the Platinum Choice Award by Smart Meetings, the meeting industry’s premier resource for meeting professionals. The award recognizes the property for its exemplary standards of excellence in ambiance, amenities, breadth of resources, facility quality, guest services, meeting space and packages, dining options, recreational activities and technical support. Votes were cast by industry professionals, the Smart Meetings editorial team and its readers.
“We are honored to be named one of the best hotels and resorts for meetings and special events in the United States, Canada, Mexico and the Caribbean,” said Sheri Thomas, director of sales and marketing for The Meritage Resort and Spa. “As the largest independent hotel or resort in Napa, Sonoma and Marin counties, we continually strive to provide top quality service and amenities to each of our guests and groups. This award reinforces our commitment to excellence and is a true testament to our team members’ dedication to ensuring that no detail goes unmissed.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7583051-meritage-resort-spa-smart-meetings-award/
Gleich zweimal fallen erstmals Kindersitze der Traditionsmarke Römer beim aktuellen Test des ADAC und der Stiftung Warentest mit „mangelhaft“ durch. Ein Sitz versagt beim Frontaufprall, der andere hat viel zu hohe Schadstoffwerte. Insgesamt erhalten vier von 15 getesteten Sitzen das ADAC Urteil „mangelhaft“. Bei einem Sitz von Axkid reißt sogar die Isofixverankerung, bei einem Sitz von Nania wird das Kind beim Seitenaufprall ungeschützt an die Autotür gedrückt. Generell gibt es dieses Mal auffallend viele schlechte Modelle. Als bestes Produkt im Test erweist sich der Cybex Juno 2-Fix mit einer sehr guten Beurteilung. Dieser wird mit Fangkörper in der Klasse I für Kinder von etwa 1 bis 4 Jahren angeboten, er ist damit besonders empfehlenswert. Da allerdings nicht jedes Kind einen Fangkörper akzeptiert, sollten Eltern dies vor dem Kauf unbedingt ausprobieren. Folgende Sitze erhalten ein „gut“ und sind empfehlenswert: Der Casualplay Q-Retraktor Fix und der Casualplay Q-Retraktor Fix & Support Leg (mit Stützfuß) für die Klasse I (von etwa 1 bis 4 Jahren) sowie der Römer Kidfix XP SICT, der Recaro Monza Nova 2, der Storchenmühle Solar und der Recaro Monza Nova 2 Seatfix, alle für die Klasse II/III (von etwa 4 bis 12 Jahren). Beim Römer Xtensafix (Klasse I/II/III von etwa 1 bis 12 Jahren) rutscht der Gurt beim Crashtest aus der Führung und schneidet in den Hals des Kindes ein, was ein hohes Verletzungsrisiko darstellen kann – der Club bewertet deshalb das Produkt als „mangelhaft“. Auch der rückwärts gerichtete Römer Max-Fix (Klasse 0+/I, bis etwa 4 Jahre), ein sogenannter Reboarder, erhält aufgrund seiner hohen Schadstoffbelastung das ADAC Urteil „mangelhaft“. Durchgefallen sind auch die Babyschale Nania Baby Ride (bis etwa 1,5 Jahre) und der Axkid Kidzofix (Klasse I/II von etwa 1 bis 7 Jahren). Während die Babyschale beim Seitenaufprall versagt und das Kind bei einem Unfall ungeschützt an die Fahrzeugtüre geprallt wäre, reißt beim Axkid die Isofixverankerung im Frontcrash und der Sitz fliegt durch das Fahrzeug. Darüber hinaus ist dieser Sitz hoch belastet mit Schadstoffen. Die vollständigen ADAC Kindersitztestergebnisse sind unter www.adac.de/kindersitztest zu finden. Getestet wurden die Kindersitze aus allen Gewichtsklassen in den Kriterien Sicherheit, Bedienung & Ergonomie, Schadstoffgehalt, Reinigung und Verarbeitung. Wichtig für die Eltern: Die Kleinsten müssen bei jeder Fahrt im Sitz richtig gesichert sein. Vor dem Kauf sollte man sich unbedingt Bedienung und Einbau erklären lassen. Um Fehler beim Einbau zu vermeiden, muss die Bedienungsanleitung genau befolgt werden. Außerdem empfiehlt der ADAC, den Sitz vor dem Kauf im eigenen Fahrzeug auszuprobieren: Nicht jedes Produkt passt optimal in jedes Auto. Der Kindersitz muss sich stabil befestigen lassen und besonders auf den richtigen Gurtverlauf ist zu achten.
Consumers seeking locally sourced products can easily find one in an everyday pantry staple – vegetable oil, which is primarily 100 percent soybean oil made from soybeans grown in the U.S. Sales of vegetable oil support more than 550,000 U.S. soybean farmers who strive to leave the land in better shape than they found it for America’s next generation of farmers. “I work hard to help produce an ingredient that I am proud to serve to my own family, as well as families across the U.S.,” said United Soybean Board (USB) Chairman Bob Haselwood. “Every time you purchase vegetable oil, or soybean oil, you’re supporting local farmers.” Haselwood produces soybeans on his farm in Berryton, Kansas. Many retailers sell soybean oil primarily produced with U.S.-grown soybeans. This past summer, USB partnered with a large Midwest grocery retail chain with 200+ stores to emphasize the importance of knowing where food comes from and educate about the benefits of soybean oil. During this promotion, unit sales of the store brand vegetable oil rose more than 27 percent over the same time last year, and shoppers commented that they were more likely to purchase soybean oil knowing it’s a U.S.-grown product. To view the multimedia release go to: http://www.multivu.com/players/English/7689851-united-soybean-board-eat-local/
A recent survey conducted by DSM Nutritional Products found that 83 percent of adults in the U.S. believe worsening eye health is inevitable with age. What many people don’t realize is that there’s a connection between healthy eyes and proper nutrition, and it goes beyond eating carrots.
According to Dr. Kimberly Reed, optometrist and Ocular Nutrition Society board member, “Incorporating certain nutrients into the diet can support a lifetime of healthy vision and help protect against serious conditions, including cataracts and age-related macular degeneration (AMD). The latter affects more than 2 million Americans and can lead to severe visual impairment.”
To view Multmedia News Release, go to: http://www.multivu.com/players/English/7129751-dsm-nutritional-products-eye-health-survey/
The operating room (OR) needs better supply chain management systems and analytics to help reduce costs and support patient safety, according to a new Cardinal Health survey of surgical staff and hospital supply chain decision-makers.
Nearly half (40 percent) of respondents revealed they’ve actually canceled a case, and more than two-thirds (69 percent) have delayed a case because of missing supplies. Furthermore, 27 percent have seen or heard of an expired product being used on a patient, and 23 percent have seen or heard of a patient harmed due to a lack of supplies.
To view the multimedia release go to:
https://www.multivu.com/players/English/8286651-cardinal-health-hospital-supply-chain-management-survey/
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Children who have disabilities will be able to express their unique experiences like never before thanks to a first-of-its-kind app developed by Gillette Children’s Specialty Healthcare in St. Paul, Minnesota.
The app, an ability-themed emoji keyboard called Emojability, will allow families, patients, caregivers and advocates in the special needs community to communicate, support one another and feel empowered to celebrate the goals and successes they’ve achieved. From adaptive equipment and therapy emojis to words of encouragement, Emojability brings to life symbols and phrases that don’t exist on other emoji keyboards. The free app is now available for download on smartphones.
To view the multimedia release go to:
http://www.multivu.com/players/English/7823251-gillette-childrens-emojability/
