Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
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Connections Academy, a leading provider of online K-12 schools, released results today from its annual parent satisfaction survey measuring families’ satisfaction with their Connections Academy virtual school experience. The survey also reveals reasons why families are choosing Connections Academy for their children. In the 2015-16 school year, 30 Connections Academy-supported schools in 26 states served students with a top-tier, personalized education.
Now in its 14th year, the third-party Connections Academy Parent Satisfaction Survey provides valuable feedback to help tailor and improve the online school program. Thirty-six percent of enrolled families participated in the survey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654352-connections-academy-online-school/
The holidays are a busy and sometimes stressful time of year. It’s easy to get caught up in the holiday frenzy, whether it’s searching for a perfect gift or picking up a last-minute party platter. BJ’s Wholesale Club saves its members from a hectic holiday with unbeatable value on last-minute entertaining essentials, gifts and more.
“From easy appetizers to must-have toys, BJ’s helps members stock up on everything they need for a happy holiday,” said Lee Delaney, executive vice president, Chief Growth Officer, BJ’s Wholesale Club. “BJ’s is also making it even easier for members to save with the convenience of shopping how and when they like, whether it’s in club, through BJs.com, using Pick Up & Pay® or the new BJ’s mobile app.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8223451-bjs-wholesale-holiday-decorating-entertaining-gifting-hacks/
The Pillsbury® Bake-Off® Contest is back with a new twist and we are calling all home cooks nationwide to fire up their ovens and imagine the possibilities with Pillsbury. In partnership with Food Network and The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family memories made at home, by seeking out your family’s favorite recipes and the inspiration and stories behind them.
As an evolution of the beloved Pillsbury Bake-Off Contest, this year home cooks are asked to share how they use Pillsbury in a family favorite recipe and to also share the story behind their recipe. Do you have a twist on a recipe passed down from a relative? Is there a special family tradition that surrounds the recipe? Judges will consider both the recipe and the story behind the recipe in their judging. Contestants may submit their original recipe using Pillsbury® refrigerated dough along with the inspiration behind it for any of the following categories: Cozy Breakfasts, Appetizers for Any Party, Dinners with Heart, and No-Fuss Desserts at BakeOff.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/8173751-pillsbury-food-network-bake-off-contest/
The Founder of the Monarchist Party of Russia gave a press conference in the TASS press centre in Yekaterinburg on December 6th.
According to Bakov, the documents which support his announcement were deliberately and symbolically made public in Yekaterinburg. This city was chosen through having witnessed the most gruesome and ruthless act of regicide. During the press conference, the journalists were presented with the Memorandum of Friendship and Cooperation between The Republic of The Gambia and Romanov Empire, which had been signed December 1st in Banjul by the Secretary General of The Gambia Dawda D. Fadera and the Minister of Foreign Affairs of Romanov Empire, Modou Lamin Saidykhan.
According to said document, the west African Republic of The Gambia became the first government to officially recognize Romanov Empire and establish diplomatic contacts with it. In exchange, Romanov Empire agreed to pay 60 Million USD to the budget of The Gambia.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8236851-anton-bakov-restoration-romanov-dynasty/
The holiday season is in full swing and in your excitement, you’ve managed to overcommit yourself again this year! If you’re like the countless others trying to pull together a last minute festive fete and manage to cross everyone off your shopping list at the same time, don’t fret!
On Monday, December 11th, Chef James Briscione will be available to share his expert advice on how to plan and host your holiday party and get through your gift list with time to spare! He’ll provide easy tips on everything from food and wine pairings and party decorations to last minute gift ideas. With his help, you’ll be able to smoothly host a last-minute shindig.
The holiday season is one filled with delicious food, festive parties and lots of memory making with friends, family and loved ones. It also means making a mad dash to find the perfect gifts for all the special people in your life. With so many people to shop for, finding the best fit for everyone can be a daunting task. Whether you’re shopping for family, coworkers, or your neighbor, finding something for everyone is easier than you think!
On Tuesday, December 5th, lifestyle expert, Evette Rios, will share tips and holiday gift ideas to please even the pickiest people on your list this season. Whether you’re unsure of what to gift, on a budget or short on time, Evette has you covered!
Sometimes, we all just need a little inspiration to stay on-track to eat healthy meals, especially when life gets busy. With the holidays around the corner, consumers are surrounded by more opportunities to eat decadent dinners and indulgent party appetizers. That’s why the Just BARE® chicken brand, known for raising goodness by providing good food for more people, launched its Living Lean & Clean campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8189351-just-bare-chicken-recipes-monique-volz/
