Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.
“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
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Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
New York Yankees all-time great Bernie Williams is teaming up with Boehringer Ingelheim to raise awareness of a lung disease called idiopathic pulmonary fibrosis (IPF) that his father suffered from for years before he passed away in 2001. His father, Bernabé, inspired Williams to play baseball and make it to the Major Leagues, and taught him to play guitar which has become William’s second career since retiring from baseball.
In honor of his father’s battle with IPF, Williams has joined the Breathless™ campaign to turn his family’s devastating experience with this rare lung disease into a chance to help other families. Williams hopes to educate and empower others who think they may have IPF to seek early diagnosis and treatment and is encouraging people to visit the campaign website – www.BreathlessIPF.com – and share the videos and educational content through social media channels such as Facebook and Twitter.
To view the multimedia release go to:
https://www.multivu.com/players/English/8058551-bernie-williams-ipf-breathless-campaign/
Gatesman, one of the fastest-growing, mid-size, privately owned agencies in the U.S., is increasing in size and revenue by nearly 50 percent with the acquisition of Noble Communications, an award-winning, 49-year-old marketing communications firm in the Midwest.
With the acquisition, Pittsburgh-based Gatesman grows to more than 125 employees and expands to two additional offices in Chicago and Springfield, Mo. The acquisition increases the agency’s depth of expertise in new and existing areas with combined talent from both organizations, and adds new and complementary capabilities to even better serve regional, national and international clients.
To view the multimedia release go to:
https://www.multivu.com/players/English/8131351-gatesman-acquires-nobel-communications/
ARTIST: Mike Elrington TITLE: Build You Up (To Cut You Down) PRE-ORDER/BUY: http://smarturl.it/BuildyouUp RELEASED: 29/03/2015 LABEL: Supersonic Media
(C) 2015 Supersonic Media
Blistering guitar playing that would make Clapton proud” stats Forte Magazine. “One of the most exciting acts to come out of Australia in many years!” raves Blues Revue Magazine.
http://www.supersonic-medie.co.uk
St. Petersburg International Economic Forum was held, bringing together more than 12,000 participants from 133 countries, including media representatives and business and government delegations. On June 16, Deputy Prime Minister of Russia, Chief of Staff of the Presidential Executive Office, and Chairman of the SPIEF Organizing Committee Sergei Prikhodko gave a welcome address at the official opening of the Forum. Heads of states, government officials, and executives from leading international companies and organizations gathered in St. Petersburg for one of the key global business events of the year.
Advisor to the President of the Russian Federation and Deputy Chairman and Executive Secretary of the SPIEF Organizing Committee Anton Kobyakov highlighted the Forum’s significance. “One of the key achievements of this year’s Forum is that it has once again confirmed its reputation as one of the largest, most reputable, and indispensable global platforms for direct and frank discussion between representatives of the state, the business community, academia, and experts from all over the world on the current challenges facing the global economy and financial sector. The number of Forum participants continues to grow year after year, which is another testament to Russia’s enduring role as an important global business and finance hub. We highly value the interest and, more importantly, the trust of Forum partners, guests, and participants.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7869551-outcomes-20th-spief-2016/
UBM Tech today announced the new community-driven Network Computing (networkcomputing.com), an interactive platform for the IT infrastructure community to connect through moderated discussions, blogs and social media. Now complementing its real-world technical editorial coverage is perspective from more than 100 community contributors, including infrastructure architects and engineers. Network Computing will also combine forces with UBM Tech powerhouses, InformationWeek and Interop, to host live community gatherings throughout the year.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7193651-ubm-tech-it-community-driven-networking-computing
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Dixie®, a Georgia-Pacific brand and the leader in disposable tableware and other conveniences for busy families, today announced the creation of a social movement called “Dark for Dinner.” The movement, which launches on June 14 and will take place every Sunday for six weeks, is designed to encourage families to focus on the present and to “Be More Here.”
Dixie is asking families to remove all distractions, including electronic devices, from their dinner experience, and then share what they learned from going “Dark for Dinner” via social media using the hashtag, #DarkforDinner.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7279951-dixie-launches-dark-for-dinner-movement/
The Hangzhou Tourism Commission (HTC) announces the official launch of a social media campaign called, Global Tour 2015, which will send one U.S. and one Chinese family, along with a media “Storyteller,” on a free 30-day trip around the globe from July 24th through August 22nd.
The campaign was created to promote U.S. travel to a destination emerging on the global stage: Hangzhou, China, known for its beauty, perfect blend of traditional and modern Chinese experiences, and has become China’s top launch pad for tech start-ups, including home of e-commerce giant, Alibaba.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7536951-hangzhou-tourism-global-tour-2015/
