Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
“You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Today, Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age.
As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935451-johnnie-walker-digital-mentorship-program/
Pour la première fois en France, MIR Vaisselle crée l’événement avec l’ouverture d’un bistrot parisien éphémère où l’addition se règle en… faisant la vaisselle ! Avec son « MIR Restaurant », la marque met l’efficacité et le plaisir d’utilisation de ses produits au profit d’une expérience inédite et décalée, ouverte à tous.
Durant 3 jours, du 16 au 18 octobre prochain, MIR Vaisselle propose à chacun de participer à une expérience unique et gratuite : déjeuner ou dîner au « Mir Restaurant », en plein cœur de Paris, et payer l’addition en faisant la vaisselle grâce aux produits de la marque ! Pour cela, MIR Vaisselle va totalement réaménager le restaurant parisien, La Bastide d’Opio, autour d’un bac à vaisselle, élément central de l’événement. MIR Vaisselle transforme ainsi un restaurant pour en faire une véritable vitrine de son savoir-faire et démontrer que la « plonge » peut aussi être ludique et fun!
Pour visualiser le communiqué multimédia, rendez-vous sur : http://www.multivu.com/players/fr/72762561-mir-restaurant-vaisselle-pour-payer/
Sephora delivers even more ways to Beauty Together with the launch of its new, native Sephora app for Android, available today on Google Play. The Sephora app for Android brings the same intuitive mobile shopping experience and groundbreaking digital innovation as its highly successful iPhone version. Simultaneously, the retailer will launch with the innovative new Pocket Hair Stylist, Sephora’s latest digital tool designed to inspire and teach while users learn to create different hair styles, based on their hair type.
The Sephora app for Android provides users the ultimate portable access to Sephora, wherever and whenever they want it. Sephora melds the ease and functionality of the unique features available through the mobile commerce site, with additional features, like product scanning and video. The Sephora app for Android is free on Google Play.
To view the multimedia release go to:
http://www.multivu.com/players/English/7926151-sephora-pocket-hair-stylist-android-app/
When it comes to choosing a washbasin and faucet for your bathroom, you are faced with a seemingly endless variety. But which faucet looks best with which basin? And what spout height and reach should I choose for a given basin? Answers to all these questions and more are provided by a new app called GROHE BestMatch™. This unique online configurator requires only a few clicks to identify the optimal combination of basin and faucet. Ensuring an attractive overall look, maximum comfort and a perfect flow of water has never been easier.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762594-grohe-bestmatch-washbasin-faucet/
Even though the big holidays usually get the spotlight, there are many everyday moments big or small worth celebrating throughout the fall and winter months. This is why the National Pork Board (NPB) today launched the “Sabrosos Momentos” campaign aimed at celebrating those joyous every day, and sometimes humorous, moments of the season. To bring these moments to life, the NPB has partnered with three of the most recognizable social media celebrities and digital talents in the country today: LeJuan James, Los Pichy Boys and David Lopez.
The celebrity influencers will capture their own pork-centric “Sabrosos Momentos” with a comical and unique Latino twist. The first video by the Cuban duo “Los Pichy Boys” will zero in on the cast of characters that make up a typical Latino family at any get-together. In November, LeJuan James will release a video that centers on how he welcomes unexpected guests; and in December, David Lopez’s video will highlight a humorous interpretation of how Latinos combine new and old traditions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7923951-national-pork-board-sabrosos-momentos
After 10 years of a successful fashion and style story, fashion house ba&sh reinvents itself with the launch of the Autumn/Winter 2014-15 collection, signing with the unique Bambi Northwood-Blyth, chosen for her glamorous freshness, and her bohemian-chic allure.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400590-bash-reveals-bambi-northwood-blyth-campaign-face
Out of thousands of high achieving Kumon Students from the United States, Canada, and Mexico, just 56 were selected to attend the second annual Kumon Student Conference in Calgary, Canada on July 18th. The invited students are studying at least three years above their grade level in math and/or reading at their respective Kumon Centers.
Attendees had the opportunity to learn from each other through a variety of enjoyable learning activities designed to foster team building, group discussion, critical thinking and creativity. In this unique learning environment, students heard from inspirational former Kumon Students who have completed the Kumon Program, some of whom are now successful professionals.
To view the multimedia release go to:
https://www.multivu.com/players/English/8238651-kumon-holds-second-annual-student-conference/
What does a negative strip of black-and-white film, a figure at Madame Tussaud’s Wax Museum, and a large missile on the grounds of the San Diego Air & Space Museum have in common? They all represent a piece of U.S. history with an amazing back-story! Veteran Travel Channel host Don Wildman provides a unique glimpse at America’s museums by unraveling unknown layers of the nation’s past. With the sixth season of “Mysteries at the Museum” launching on Thursday, January 2 at 9:00 p.m. ET/PT, the original series remains a fan favorite with Travel Channel’s viewers. In each of the 13 one-hour episodes, Wildman brings six artifacts to life through their intriguing stories. Viewers take a fascinating journey to the historical institutions that millions visit as part of their travel itinerary.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64286-travel-channel-mysteries-at-the-museum-host-don-wildman-uncovers-stories
Whether it is over mixing bowls, the stove or the kitchen table, so many memories are created in the kitchen. Cooking brings people together. Elise Bauer, creator of Simply Recipes knows this, and has dedicated her site to tasty, high-quality recipes using ingredients you probably already have in your kitchen.
One of Elise’s favorite ingredients is California Ripe Olives; the unique flavor profile lends itself well to so many dishes from breakfast to dessert and everything in between.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268151-california-ripe-olives-simple-recipes-elise-bauer/
Cepsa Tower, the company's new corporate headquarters that houses almost 2,000 people, is Spain's second tallest building and represents the materialization of Cepsa's growth and internationalization strategy of in recent years, following the entry of International Petroleum Investment Company (IPIC), as sole shareholder.
The headquarters, designed by the architect Norman Foster, reflects the transformation of Cepsa's business model to focus on an increasingly international market. Its height, at 248 metres, provides a unique view of Madrid from its upper floors, taking in some of the city's most emblematic locations such as the Paseo de la Castellana, the Parque del Retiro and the Santiago Bernabéu stadium.
Cepsa today operates an integrated business model spanning the entire hydrocarbon value chain. This integration allows the company to act with greater flexibility and the ability to respond quickly as a business.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7703451-cepsa-new-headquarters-new-company/
Children who have disabilities will be able to express their unique experiences like never before thanks to a first-of-its-kind app developed by Gillette Children’s Specialty Healthcare in St. Paul, Minnesota.
The app, an ability-themed emoji keyboard called Emojability, will allow families, patients, caregivers and advocates in the special needs community to communicate, support one another and feel empowered to celebrate the goals and successes they’ve achieved. From adaptive equipment and therapy emojis to words of encouragement, Emojability brings to life symbols and phrases that don’t exist on other emoji keyboards. The free app is now available for download on smartphones.
To view the multimedia release go to:
http://www.multivu.com/players/English/7823251-gillette-childrens-emojability/
