Soy consumption is up 14 percent since 2011,26 yet confusion lingers over soy’s role in everything from human health to food production. To clear up misperceptions, the United Soybean Board (USB) busts five common soy myths with science-backed facts on SoyConnection.com/soy-wisdom.
1) Eating soy does not increase breast cancer risk.
Clinical studies show soy isoflavone exposure does not adversely affect breast tissue as assessed by markers of breast cancer risk, such as breast cell proliferation.1–7 The American Institute for Cancer Research and the American Cancer Society say that women who have been diagnosed with breast cancer can safely consume soyfoods. In fact, the World Cancer Research Fund International has identified a link between soy consumption and an improved survival of breast cancer patients.8-9
“Not only does evidence indicate soyfoods may benefit women with breast cancer, but consuming soy when young helps prevent the onset of this disease later in life27-30,” stated Mark Messina, Ph.D., who has dedicated the past 30 years to understanding the health effects of soyfoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877951-united-soybean-board-top-soy-myths/
New York Yankees all-time great Bernie Williams is teaming up with Boehringer Ingelheim to raise awareness of a lung disease called idiopathic pulmonary fibrosis (IPF) that his father suffered from for years before he passed away in 2001. His father, Bernabé, inspired Williams to play baseball and make it to the Major Leagues, and taught him to play guitar which has become William’s second career since retiring from baseball.
In honor of his father’s battle with IPF, Williams has joined the Breathless™ campaign to turn his family’s devastating experience with this rare lung disease into a chance to help other families. Williams hopes to educate and empower others who think they may have IPF to seek early diagnosis and treatment and is encouraging people to visit the campaign website – www.BreathlessIPF.com – and share the videos and educational content through social media channels such as Facebook and Twitter.
To view the multimedia release go to:
https://www.multivu.com/players/English/8058551-bernie-williams-ipf-breathless-campaign/
December 3rd 2017 marks the 25th anniversary of the text message and it’s hard to imagine a world without it. Since the first text was sent (“Merry Christmas”), billions of people around the world have used messaging as their preferred way to communicate. In fact, 80 percent of adults and 91 percent of teens message every day, according to a new global study commissioned by Messenger.
To view the multimedia release go to:
https://www.multivu.com/players/English/8227151-messenger-25th-anniversary-text-message/
This Saturday, Dec. 12 marks what would have been the 100th birthday of legendary performer Frank Sinatra. While it has been several decades since the man with the unmistakable blue eyes commanded the stage at iconic venues up and down the Las Vegas Strip, it is undeniable that his presence and impact are still felt.
The momentous centennial celebration brought many of those who knew Sinatra best back to Las Vegas, his home away from home, including his youngest daughter, Tina Sinatra, and granddaughter, Amanda Erlinger. The pair spoke on a variety of Sinatra’s brightest Las Vegas performances, his favorite Las Vegas hot spots and how Sinatra would perceive the transformation of the glittering Strip into the Las Vegas of today.
“Any trip to Las Vegas with my dad was always great, always eventful,” shared Tina Sinatra, smiling over memories from her childhood visits to Las Vegas to watch her father perform. “He was born to play Las Vegas; some say he made Las Vegas.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7266356-las-vegas-frank-sinatra-birthday/
PORTER CABLE® announces the launch of its 20V MAX* Lithium Ion Brushless Drill/Driver (PCCK607LB) and 20V MAX* Lithium Ion Brushless Impact Driver (PCCK647LB), which are both part of the new Brushless EDGE™ family of tools. The 20V MAX* Lithium Ion Brushless Drill/Driver and 20V MAX* Lithium Ion Brushless Impact Driver are extensions to the 20V MAX* Get Linked System® tools, a range of professional cordless core tools at a great price. These two tools operate on any PORTER CABLE 20V MAX* Lithium Ion battery. Integrating brushless motor technology for the first time in its system of tools, these two new PORTER CABLE brushless products offer up to 50% more runtime** to minimize downtime on the jobsite.
The 20V MAX* Lithium Ion Brushless Drill/Driver (PCCK607LB) boasts more runtime as well as 20% more power and improved bit retention compared to the prior model (PCC601). Its efficient brushless motor, high-speed transmission, and 1.5Ah battery deliver up to 370 Max Watts Out (MWO) to maximize drilling and fastening speeds. A two-speed gear transmission delivers 0-450 Rotations Per Minute (RPM) in low speed for high-torque applications and 0-1,800 RPM in high speed for maximum fastening speed. Since compact size is an important feature for professionals, the 20V MAX* Lithium Ion Brushless Drill/Driver is just 7.4 inches in length and weighs only 3.3 pounds with its battery.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517856-porter-cable-announces-brushless-edge/
Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
The couple shares on video how following John's diagnosis, they adapted and sustained daily routines, emotional connection and affection. Donna speaks of her uncertainties about how to manage her reactions to behavioral expressions, the adjustment to John's move to a dementia care community and how keeping a journal helped her logistically and emotionally.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
Politicians, economists, media and researchers from around the world will gather in Tunis from May 14 to 17 to take part in the Global Forum on Modern Direct Democracy. As the forum's media partner, SWI swissinfo.ch will report live from the event, and officially launch its microsite dedicated to direct democracy and its partner site, people2power.info.
The aim of the microsite swissinfo.ch/directdemocracy - online in 10 languages since December 2014 - is to inform readers about political rights and democratic processes so they can form their own opinions in order to play a greater role in the decision-making process. Switzerland's unique form of participative democracy is the focus of the site whereas people2power.info offers a global view.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523351-swissinfo-direct-democracy-tunis/
For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
BabyCenter.com, the #1 pregnancy and parenting digital resource, today released its 2016 U.S. Cost of Raising a Child report, which examines the rising cost of having a baby. More than 1,100 BabyCenter moms completed the survey, which found that parents spend an average of $13,000 per year on each child.
In 2016, 7 out of 10 moms say they are worried about having enough money to raise their kids – a 5 percent increase since last year. BabyCenter also found that 9 out of 10 moms are in debt and nearly 4 in 10 don’t see a day when they will be entirely debt free. Also, 1 in 4 is receiving financial aid from a parent or family member, and 1 in 3 is experiencing relationship issues with their partner due to working longer or irregular hours.
To view the multimedia release go to:
http://www.multivu.com/players/English/7700853-babycenter-cost-of-raising-a-child-report/
Politicians, economists, media and researchers from around the world will gather in Tunis from May 14 to 17 to take part in the Global Forum on Modern Direct Democracy. As the forum's media partner, SWI swissinfo.ch will report live from the event, and officially launch its microsite dedicated to direct democracy and its partner site, people2power.info.
The aim of the microsite swissinfo.ch/directdemocracy - online in 10 languages since December 2014 - is to inform readers about political rights and democratic processes so they can form their own opinions in order to play a greater role in the decision-making process. Switzerland's unique form of participative democracy is the focus of the site whereas people2power.info offers a global view.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523351-swissinfo-direct-democracy-tunis/
China’s fastest-growing automaker, GAC Motor, has released two new SUVs onto the market, the 5-seat GS7 and the entry SUV GS3 in watertown Wuzhen, Zhejiang Province, China where tradition embraces innovation. These two next-generation SUVs, which have inherited the excellent genes of the GAC Motor family, are poised to bolster the company’s already astounding growth and drive its plans for global expansion.
GAC Motor chose Wuzhen as the place to begin its redefinition of SUVs for young consumers because of the water town’s rich history, its status as a hotbed for high-tech and innovation, and because of its youthful, fashionable and forward-thinking vibes, which is in line with the targeted young consumers of the two new models. Since 2014, Wuzhen has been the home for the World Internet Conference, which attracts prominent internet figures from 120 countries.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166551-gac-motor-gs7-gs3-launch/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
