The goal of the campaign by United Colors of Benetton, devised and created by Fabrica, is also to advocate international awareness of the need for concrete actions to support women and prevention programs, beginning with efforts to promote an education for young men and women that develops a culture based on recognition, respect for difference and equal opportunities.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7387451-benetton-un-end-violence-women/
The Hangzhou Tourism Commission (HTC) announces the official launch of a social media campaign called, Global Tour 2015, which will send one U.S. and one Chinese family, along with a media “Storyteller,” on a free 30-day trip around the globe from July 24th through August 22nd.
The campaign was created to promote U.S. travel to a destination emerging on the global stage: Hangzhou, China, known for its beauty, perfect blend of traditional and modern Chinese experiences, and has become China’s top launch pad for tech start-ups, including home of e-commerce giant, Alibaba.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7536951-hangzhou-tourism-global-tour-2015/
Solganix is a Bay Area based, live Hip Hop, Funk, and Soul band. First Four is the first single off the band's latest project, the First Four Ep. Lyric video created by Luis Hernandez. You can get more information on Solganix at http://www.facebook.com/solganix
Tostitos tortilla chips and dips bring people together and are an essential part of most big football watch parties. These gatherings usually feature a spread of food and beverages and, many times, alcohol, leading to an increase in alcohol-related traffic crashes.
Recognizing this, Tostitos created the “Party Safe” bag – a bag of Tostitos chips featuring an alcohol sensor that acts as a reminder for people to not drink and drive after the party so everyone gets home safely. For those not lucky enough to get their hands on one of the limited-edition bags, Tostitos also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of nearly every bag of Tostitos chips. This offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
To view the multimedia release go to:
http://www.multivu.com/players/English/8020151-tostitos-super-bowl-madd-party-safe-bag/
In an effort to improve outcomes for patients with some of the deadliest childhood cancers, St. Jude Children’s Research Hospital scientists have created the world’s largest collection of pediatric solid tumor samples, drug-sensitivity data and related information and have made the resource available at no charge to the global scientific community.
St. Jude and the Howard Hughes Medical Institute collaborated to create the resource, known as the Childhood Solid Tumor Network. The work is reported today as an advance online publication in the scientific journal Nature.
“Survival rates for children with recurrent solid tumors have not improved significantly in more than 20 years and remain below 30 percent,” said corresponding author Michael Dyer, Ph.D., chair of the St. Jude Department of Developmental Neurobiology and a Howard Hughes Medical Institute investigator. “This research will change that by promoting scientific collaboration to leverage the efforts of researchers worldwide to advance understanding and ultimately treatment of pediatric solid tumors.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8121952-st-jude-childrens-childhood-solid-tumor-network/
Maggiano’s Little Italy® is a go-to, Guest favorite for special occasions ranging from birthdays and anniversaries to weddings and graduations. In 2016, the restaurant was host to more than 535,000 celebrations. Today, Maggiano’s will add another reason for Guests to celebrate weekly: Brunch. The restaurant, known for its made-from-scratch Italian-American cuisine, will introduce 12 new menu items created from a labor of love by its culinary trained chefs.
“Brunch is not just a meal. It’s a celebration. And, that’s what we specialize in – creating memorable events in our dining and banquet rooms,” said Steve Provost, president of Maggiano’s Little Italy. “It is a natural next step for Maggiano’s chefs to introduce our authentic and indulgent culinary twist on this beloved weekly celebration.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8012051-maggianos-little-italy-brunch-new-menu-maggbrunch/
Volvo Cars, the premium car maker, today unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small car strategy.
Today’s newly-revealed 40 series concepts demonstrate for the first time how Volvo Cars plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built around Volvo Cars’ new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7837051-volvo-new-range-of-smaller-cars/
Baidu-Input has recently added a translation function supporting 28 languages, not to mention simultaneous translation of Chinese, English, and Japanese. This app has become a hot commodity throughout America within a short period of time.
Baidu-Input is an innovative product created by one of China's largest internet companies, Baidu. The mobile app has amassed over 1,600 million daily active users. Users evaluated and tested the translation function of the latest Android 7.6 version of this product; it fares well against the competition.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156651-baidu-input-voice-text-translation/
PDI, a leader in infection prevention products and solutions, announced the launch of its new EASY SCREEN™ CLEANING WIPE. This new product addresses the increasing use of touchscreen equipment in healthcare and the need for compatible cleaning products.
According to the Epocrates 2014 Mobile Trends Report, the presence of “digital omnivores,” a clinician regularly using digital devices including tablets, smartphones and computers, was 41 percent in 2014 and was predicted to increase to 74 percent in 2015. One of the biggest surges was expected to come from tablet usage, going from 45 percent in 2014 to 80 percent in 2015. Withstanding the apparent increase in touchscreen device usage in healthcare, a June 2015 study in the American Journal of Infection Control stated that proper protocols are lacking to address sensitive surfaces like touchscreen devices.
“Healthcare facilities are advancing everyday and it’s vital that we, as infection prevention leaders, are aware of the changes that are happening and able to adapt quickly. We created the EASY SCREEN™ CLEANING WIPE in response to the increasing usage of touchscreens and the need for a compatible product that wouldn’t damage the technology,” said PDI Senior Product Manager, Melanie Waddell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7782451-pdi-easy-screen-cleaning-wipe/
MultiVu, PR Newswire’s multimedia and broadcast production and distribution group, has restructured their Public Service Announcement services and launched a digital distribution platform for PSAs. The newly created web portal, www.psaroom.com will provide PSA Directors with the convenience and ease of downloading PSAs right from their desktops.
This platform creates a virtual one stop shop for PSA Directors. On it, they will be able to preview PSA videos, download HD Broadcast Quality digital PSA files, as well as receive all supporting campaign collateral materials like PSA Director Letters and Tax Exempt Certification. All PSA material and videos will be available within a user friendly web interface, making it a go to resource for PSA Directors and Broadcast outlets nationwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7489551-multivu-digital-distribution-platform-psa/
Sherwin-Williams introduces its latest innovation: ColorSnap®, the company’s most comprehensive, integrated color selection system ever offered. Designed to help consumers and professionals make confident and efficient paint color selections, ColorSnap includes a first-of-its-kind, in-store display that makes color selection fast and easy, in addition to enhanced online and offline tools, and new colors.
“With the ColorSnap system, we’ve created a completely new way to navigate color. Whether in their neighborhood Sherwin-Williams store, at home or on the go, ColorSnap provides a solution to easily explore and find color any way the consumer chooses,” said Jackie Jordan, director, color marketing, Sherwin-Williams.
ColorSnap starts rolling out this month and will be available in all 4,000 Sherwin-Williams stores across the U.S. and Canada by the end of January 2016.
To view the multimedia release please visit
http://www.multivu.com/players/English/7602351-sherwin-williams-colorsnap/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express® brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything – like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.
The Holiday Inn Express brand will feature Riggle – actor, comedian and coffee connoisseur – in its latest Stay Smart® campaign spots. As his first order of business, Riggle is implementing the brand’s new beverage offering – a Keurig® K130 in-room brewing system in every guestroom – making morning coffee intake easier and faster than ever before for Holiday Inn Express guests. The new Keurig brewers are the first of several contributions from Riggle to follow in the coming months.
To view the multimedia release go to:
http://www.multivu.com/players/English/7789551-holiday-inn-express-keurig-brewers/
