The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
This Black History Month, the United States Marine Corps (USMC) is launching a new multimedia campaign entitled “Where I’m From,” showcasing communities that Marines proudly call home. The campaign asks Marines to share why they choose to defend the nation and what about their hometowns they find most inspiring. The “Where I’m From” creative includes television, print, online display and mobile and will be featured nationwide during the month of February.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marines/48423/
RNIB -- I\'d miss -- World Book Day. To mark World Book Day, RNIB (The Royal National Institute of Blind people) has launched an online campaign to highlight the acute shortage of books accessible to blind and partially sighted people, especially children.
Have you ever considered what you would have missed out on if you weren\'t able to enter the magical world of children\'s stories?
RNIB needs your help to give children who have lost their sight the same reading opportunities this World Book Day.
Click here to get involved -- http://www.facebook.com/rnibuk
UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
As the dust settles from the 2012 International Consumer Electronics Show (CES) in Las Vegas, NV, technologists from around the world have gathered at the IEEE International Consumer Electronics Conference (ICCE) to discuss what’s next for consumer electronics. This annual event is one of the industry’s flagship conferences known for unveiling a plethora of impressive innovations and highlighting upcoming developments. These futuristic concepts are often brought to life within a few years of their debut at ICCE.
While researchers discuss new innovations and technologies for the consumer electronics industry, IEEE experts highlight the trends from CES 2012 that will dictate the product development cycles of companies all around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54152-ieee-discusses-consumer-electronics-trends
New recommendations from the American Society of Clinical Rheumatologists (ASCR), published in Postgraduate Medicine, highlight updated management recommendations for patients with acute gout. These new recommendations come at a time when the incidence of gout is soaring; 8.3 million Americans are estimated to be gout patients.
Instead of challenging, restrictive dieting, patients are encouraged to consume a balanced diet of fresh fruit and vegetables, low-fat dairy products, nuts and grains. More importantly, patients should limit their intake of high fructose corn syrup, a common ingredient in many processed foods and drinks, and purine-rich foods, particularly red meat, beer and shellfish.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56234-gout-uric-acid-education-arthritis-lifestyle-change-treatment-options
Two beautiful baby girls had their public debut today at The Children’s Hospital of Philadelphia: Allison June and Amelia Lee Tucker, formerly conjoined twins, separated at the Hospital on Nov. 7. The Hospital held a press conference this morning to highlight this new phase in the lives of both infants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59552-children-s-hospital-of-philadelphia-tucker-conjoined-twins-separated
Researchers have discovered that a subtype of leukemia characterized by a poor prognosis is fueled by mutations in pathways distinctly different from a seemingly similar leukemia associated with a much better outcome. The findings from the St. Jude Children’s Research Hospital — Washington University Pediatric Cancer Genome Project (PCGP) highlight a possible new strategy for treating patients with this more aggressive cancer.
The work provides the first details of the genetic alterations fueling a subtype of acute lymphoblastic leukemia (ALL) known as early T-cell precursor ALL (ETP-ALL). The results suggest ETP-ALL has more in common with acute myeloid leukemia (AML) than with other subtypes of ALL. The study appears in the January 12 edition of the journal Nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46768-st-jude-cancer-genome-sequencing-project-combat-aggressive-leukemia
In this latest G-ACADEMY educational series, G-Technology is proud to highlight G-TEAM member Jeremy Cowart – a photographer, artist, humanitarian, app creator and teacher. Having photographed many musicians, entertainers and celebrities, Cowart is also the founder of Help-Portrait, a worldwide movement of photographers giving more than 169,000 free portraits to those less fortunate. Twitter®: @JeremyCowart, Facebook®: JeremyCowartPhotography.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56976-g-technology-g-academy-educational-series-showcases-artist-jeremy-cowart
Bing, Microsoft Corp.’s search engine, today is launching a national campaign to highlight Bing’s commitment to honest search results and to help explain to consumers the risks of Google Shopping’s newly announced “pay–to–rank” practice, in which the shopping search results customers see are not true search results such as they see elsewhere on Google; they are actually ads that are ranked, in part, by who pays the most. More information on these practices is available at http://www.scroogled.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59069-bing-warns-shoppers-don-t-get-scroogled-this-holiday-season
Mitsubishi Motors North America, Inc. (MMNA) showcases a pair of dynamic new product offerings at the 2012 Los Angeles Auto Show: the all-new 2014 Mitsubishi Outlander crossover and the sharp-looking Outlander Sport Limited Edition compact crossover that commemorates the 30th anniversary of Mitsubishi Motors entering the North American marketplace.
Advanced Technology, Upscale Trim Highlight All-New 2014 Mitsubishi Outlander
With its sleek new interior/exterior design direction, high-quality cabin materials, and reduced fuel consumption, the all-new 2014 Outlander is an affordably-priced crossover that is an ideal vehicle for the cost-conscience automotive consumer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49385/
Die Show in L.A. kann dem neuen Beetle Cabrio keiner stehlen: Er ist sofort Liebling der Besucher. Optisch eine Hommage an seine Vorgänger, die auf dem US-Markt für Furore sorgten, technisch einer auf dem neuesten Stand. Auch Porsche nutzt die Bühne im Sonnenstaat Kalifornien für die Weltpremiere seines Cayman, denn hier sind stylishe Kraftpakete aus Zuffenhausen besonders gefragt. Auf Diesel-Kurs ist Audi und bedient damit die Nachfrage von Premiumkunden nach sauberen Selbstzündern. Bentley macht Motorsportfreunden mit seinem Continental GT3 schon mal Appetit auf mehr. SUVs sind bei Amerikaner noch immer stark nachgefragt; entsprechend die Toyota-Offerte mit dem neuen RAV4. Bei BMW stand die Submarke i im Mittelpunkt mit Studien für die Zukunft, und Mercedes lockt die Blicke mit einem Angebot der besonderen Art: G-like zeigt eine Studie, wie die Polizei künftig auf Verbrecherjagd gehen könnte.
