Women love their hair. They devote time, energy and money to helping it feel and look its best. It’s even a means of self-expression, sometimes more so than a woman’s clothing.
BIOTA Botanicals set out to take the pulse of American women regarding how they really feel about their hair – especially as they (and it) ages.
According to the national consumer survey, most women 30+ have already noticed and worry about the density of their hair as they age. In fact, more women are concerned about thinning-damaged hair than they are about going grey (58% vs. 51%).+ Many say that the condition is embarrassing and a clear-cut sign of getting older, and most agree that it’s an unpreventable fate.
Says Kelli Calabrese, renowned health, beauty and lifestyle expert, “The problem with thinning-damaged hair is not always what’s visible,” she says. “It’s how it rocks a woman’s self-esteem. For women, who put so much emotional value on their hair, it can be absolutely devastating for their self image and emotional well-being.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7598951-biota-fall-beauty-tips/
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
Lively city districts and many places of interest line themselves up along the banks of Hamburg’s Elbe, where water and urban life meet: from the Hafencity with its newest landmark, the Elbphilharmonie, through the UNESCO World Heritage Site of the Speicherstadt, the world-renowned St. Pauli pier and the fish market to the beaches of the Elbe in Ovelgönne and Blankenese. The southern bank of the Elbe shows the rough industrial romanticism of Hamburg Harbour and, together with Wilhelmsburg, Hamburg has Europe’s biggest river island, enlaced by remarkable waterways and forested areas.In addition, there are countless exciting maritime events directly on the water or close to it: classic events like the Hafengeburtstag (harbour birthday), romantic cruises during the Hamburg Cruise Days, musical highlights like the Elbjazz Festival and young, wild events like the art and music festival MS Dockville.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8197251-hamburg-summer-urban-shore-waterside/
For those who enjoy an icy cup of cold brew coffee, the new KitchenAid Cold Brew Coffee Maker is the perfect gift to get them brewing at home. The thoughtful and streamlined design allows for easy home brewing in three simple steps: grind, brew and pour. The model’s no heat brewing method steeps coarsely ground coffee in cold water for 12-24 hours, resulting in a smooth and balanced flavor that can be enjoyed all day. Capable of making up to 28 ounces of concentrate at once (or approximately 14 average single servings), the resulting brew is best enjoyed by combining 2 ounces of coffee concentrate with ice and the option of milk and sweeteners.
Designed with a modern glass brew jar and sleek stainless steel tap, the cold brew coffee maker serves as a stylish addition to any kitchen countertop, while the compact footprint provides an ideal fit for a refrigerator shelf or door for easy dispensing straight from the refrigerator. A reusable stainless steel steeper allows for custom beverage brewing, aided by a fill guideline that takes the guesswork out of the process. The easy to clean glass and stainless components help to preserve taste in combination with a fitted lid that ensures freshness of the coffee concentrate. The KitchenAid® Cold Brew Coffee Maker is available now in stainless steel at a suggested retail price of $129.99.
To view the multimedia release go to:
https://www.multivu.com/players/English/8013854-coffee-tools-from-kitchenaid/
A global plan to save coral reefs from complete eradication caused by climate change, pollution and poor fishing practices launched today at The Economist World Ocean Summit in Bali. The initiative, called 50 Reefs, brings together leading ocean, climate and marine scientists as well as conservation practitioners from around the world to develop a list of the 50 most critical coral reefs to protect.
50 Reefs will be the first global plan to save the most biodiverse ecosystem on the planet. The final list and corresponding initiatives, to be announced later this year, will raise awareness of the increasing severity of climate change impacts on the ocean and catalyze the global action and investment required to protect these important reef systems for the future.
The launch comes at a perilous moment for coral reefs, as current estimates indicate that 90 percent will disappear by 2050. A unique philanthropic coalition of innovators in business, technology and government are supporting 50 Reefs, led by Bloomberg Philanthropies with The Tiffany & Co. Foundation and The Paul G. Allen Family Foundation, with the aim of preventing the worst economic, social, and environmental impacts of this enormous crisis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043751-the-ocean-agency-50-reefs-initiative-coral-conservation/
Las Vegas will officially launch the first national broadcast commercial of the new “What Happens Here, Stays Here” fall campaign on Monday, Oct. 13, along with an interactive social activation.
The widely popular “What Happens Here, Stays Here” campaign embraces adult freedom and positions Las Vegas as an unassuming and welcoming destination. Every year, millions of visitors seek sanctuary in Las Vegas as the place where everyone is able to be who they want to be.
As the epicenter for office gossip, the water cooler itself is a beacon for revealing the details of an incredible Vegas vacation. In order to maintain the destination’s iconic stance on keeping “What Happens Here” a secret, Las Vegas wants to stop water cooler talk by removing the temptation of water coolers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Planning a holiday road trip? For some handy hints, watch whitewater kayaker Jim as he prepares to hit the road.
Jim's Road Trip Essentials
• Maps or a GPS
• Mobile phone & charger
• Water and food
• Car Insurance details
• First aid kit and torch
For safety tips on domestic or international travel click here:
http://www.nrma.com.au/travel-insurance/domestic-travel-insurance
http://www.nrma.com.au/travel-insurance/international-travel-insurance
FIJI® Water, the number one premium bottled water brand in the United States, announced today its first–ever television advertising campaign for the brand: “Untouched.” The $30 million campaign – the largest marketing investment FIJI Water has ever made – highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of Fiji.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446551-fiji-untouched-first-tv-ad/
Building on its collection of highly regarded craft and automatic coffee products, KitchenAid is introducing two new additions designed to satisfy even the most demanding coffee lovers. They include a Digital Scale Jar accessory for the KitchenAid® Burr Grinder and a 12-Cup Coffee Maker with One Touch Brewing that simplifies the ritual of preparing a proper cup of coffee.
“These new coffee products address several fundamentals of brewing superior coffee,” notes Derek Ernst, global director of marketing for KitchenAid® Small Appliances. “Namely, weighing beans precisely before grinding to the desired consistency and creating the ideal timing, temperature and conditions for exposing ground beans to pure, filtered water.”
“And because making coffee is generally a daily ritual for coffee lovers, we’ve incorporated timeless design elements inspired by our iconic stand mixer to ensure it’s worthy of a permanent place on the countertop,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766753-kitchenaid-new-coffee-products/
StarKist® announced today that Charlie® the Tuna, the alTUNAtive 2016 Candidate, is leaving the world of high stakes politics behind so he can do something even bigger: become the President of Charlie's® World–a 3D undersea adventure filled with videos, activities for kids, tips for busy moms and plenty of recipes! Using innovative 360-degree technology, fans will be immersed into this new digital water oasis. By simply moving the mouse or mobile device, consumers will be able to navigate, play and engage with the separate sections of the microsite to discover all the fun and flavor StarKist has to offer.
“To Charlie's® loyal supporters, don't be sad or disappointed. Charlie® always had a vision: provide options to consumers in order to keep meals and snacks from being the same old, same old,” Andy Mecs, Charlie's® campaign manager and Director of Marketing and Innovation at StarKist, said. “Charlie® did what he set out to do: he brought levity to this Presidential campaign with a focus on a bit of humor and delicious recipes. But, now, he has found a more appropriate job as President of his own undersea world!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7909331-starkist-president-charlie-the-tuna/
