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Women love their hair. They devote time, energy and money to helping it feel and look its best. It’s even a means of self-expression, sometimes more so than a woman’s clothing. BIOTA Botanicals set out to take the pulse of American women regarding how they really feel about their hair – especially as they (and it) ages. According to the national consumer survey, most women 30+ have already noticed and worry about the density of their hair as they age. In fact, more women are concerned about thinning-damaged hair than they are about going grey (58% vs. 51%).+ Many say that the condition is embarrassing and a clear-cut sign of getting older, and most agree that it’s an unpreventable fate. Says Kelli Calabrese, renowned health, beauty and lifestyle expert, “The problem with thinning-damaged hair is not always what’s visible,” she says. “It’s how it rocks a woman’s self-esteem. For women, who put so much emotional value on their hair, it can be absolutely devastating for their self image and emotional well-being.” To view the multimedia release go to: http://www.multivu.com/players/English/7598951-biota-fall-beauty-tips/
Categories // Miscellaneous 
Added: 1508 days ago by MultiVuVideos
Runtime: 3m6s | Views: 185 | Comments: 1
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Most people are diligent when it comes to protecting our skin in the hot summer months. But, what about what’s literally closest to the sun… their hair? Repeated exposure to sun, salt water, and chlorine chemical residues can take an unstylish toll on our tresses. By the end of the summer, heat, humidity, chlorine or salt water can dehydrate hair to the point where it looks and feels nearly fried. Add tight ponytails and braids, relaxers, color, heat, curlers and a few extra chemical “sun” streaks for style and you’ll definitely want to keep a “lid” on it… Your hair, that is. Don’t despair—warm summer days don’t have to lead to thinning-damaged hair. Learn to love your summer hair with a few basic do’s and don’ts for nourished, healthy, thicker and fuller looking hair from BIOTA Botanicals. To view the multimedia news release, go to http://www.multivu.com/players/English/7521351-biota-botanicals-summer-hair-beauty/
Added: 1579 days ago by MultiVuVideos
Runtime: 1m11s | Views: 287 | Comments: 3
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Welcome to the New Year. The time where women (and men) everywhere vow to lose weight, work out more and take better care of themselves — and their appearance — in general. The holiday season means holiday parties, which also means “holiday hair.” This usually means more styling — hair dryers, curling and/or straightening irons, color, pull it back or pile it high. Add tight ponytails, braids, relaxers, color, heat, tight curlers, and your hair will be screaming for mercy. Don’t despair—it is possible to get your hair on a healthy post-holiday regimen, with a few tips from BIOTA Botanicals, the herbal care experts. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7401951-biota-botanicals-herbal/
Categories // Fashion and Lifestyle 
Added: 1762 days ago by MultiVuVideos
Runtime: 1m12s | Views: 261 | Comments: 0
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Everyone loses hair, every single day. We see strands everywhere – the shower, in the brush, on our pillows. Thinning in women usually means a reduction in volume as well as less physical hairs on our head. As strands diminish in number, there is a lack of density. The American Hair Loss Association estimates that women make up roughly 40 percent of Americans experiencing thinning hair and the majority of women will experience some thinning by midlife – putting it right up with weight gain, dry skin and wrinkles. It is completely natural for hair to thin over time. According to the American Academy of Dermatology, we normally shed about 100 hairs a day. So, while 85-to-95 percent of the hair on your head is growing, the other 5-to-15 percent is in a resting stage. After “resting,” this hair falls out — often while you’re brushing or shampooing it — and is replaced by new growth. To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7361651-biota-botanicals-age-related-thinning-hair-care-for-women/
Categories // Fashion and Lifestyle 
Added: 1797 days ago by MultiVuVideos
Runtime: 0m42s | Views: 281 | Comments: 0
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People often look to celebrities as the ideal for beauty standards. From flawless skin and blinding smiles to luscious hair and the appearance of not aging, it can seem like an impossible standard to live up to. It’s easier than one might think! Beauty expert Emily Loftiss is here to bring out your inner star!
Categories // Fashion and Lifestyle 
Added: 1991 days ago by MultiVuVideos
Runtime: 2m37s | Views: 360 | Comments: 0
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