“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Nearly 12 million men in the U.S. suffer from symptoms related to benign prostatic hyperplasia (BPH), an enlargement of the prostate that can cause issues such as frequent and weak urinary streams and sleep deprivation from getting up repeatedly during the night to urinate. Since traditional BPH therapies such as daily medications and more invasive or surgical procedures often result in unwanted side effects and complications, more than 54 percent of men who would benefit from treating their BPH choose not to do anything1. With today’s national introduction of the FDA-cleared Rezūm® System, NxThera provides urologists and their patients suffering from symptomatic BPH with a new, safe and effective minimally-invasive, office-based treatment option which improves quality of life and preserves sexual function2 – one of the main reasons many men choose to forego medications or more invasive procedures.
“Men suffering from BPH are constantly evaluating the trade-offs between maintaining their current declined quality of life or treating their BPH symptoms and possibly incurring long term side effects,” said Dr. Kia Michel, M.D., a urologist at Comprehensive Urology in Los Angeles who recently performed the procedure as part of a nationally televised segment on prostate health. “Of all the minimally-invasive BPH treatments I’ve performed, Rezūm is the most effective and most versatile treatment available to patients – and the results have been excellent.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7933151-nxthera-rezum-therapy/
Volvo Cars, the premium carmaker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 Series line-up.
Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.
Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.
“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7923351-volvo-reveals-new-v90-cross-country/
This year, Beneful dog food is celebrating the fifth year of its Dream Dog Park program by supporting dog park projects across the U.S. ranging in size from Chihuahua to Great Dane proportions. Kicking off in June and throughout 2015, the Beneful team is supporting crowdfunding campaigns and working with community leaders and fundraising groups to help bring new dog parks to life or improve existing ones through a combination of financial support, hands-on volunteerism and shared dog park expertise.
“At Beneful, we know dogs and owners share a special bond, and there’s a special place in their hearts for their local dog parks. We’ve experienced it ourselves with our dogs, and we’ve seen it firsthand through our Dream Dog Park program,” said Brent Gleckler, Beneful brand director. “This year, we’re excited for the program to take a new shape with the Dream Dog Park Project, allowing us to reach even more dog-loving communities across the country.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/7551751-beneful-dream-dog-park-project/
Summer is here, and that means it’s the perfect time to fire up the barbecue and turn outdoor patios and decks into nightly dining rooms. But with all the choices summer brings, finding the perfect and unique grill-able dish and beverage pairing can be overwhelming.
It’s all about remembering the rules of the game, says three-time James Beard winning Seattle Chef and Restaurant Owner Tom Douglas.
“Grilling is a sport,” he said. “It’s all about remembering your rules, creating dishes that are guaranteed to please and being the best grill-master in your neighborhood.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409451-tom-douglas-summer-grilling/
More than 40 U.S. states have some potential for earthquakes. To increase earthquake preparedness, the Federal Emergency Management Agency (FEMA) encourages all Americans to participate in the Great ShakeOut Earthquake Drill happening on Thursday, October 15, at 10:15 a.m. local time.
“Residents in California aren't the only ones threatened by the potential of a catastrophic earthquake,” said FEMA Administrator Craig Fugate. “From the Cascadia subduction zone in the Pacific Northwest to the New Madrid seismic zone in the South and Midwest, millions of Americans live and travel to areas that can be impacted by a major earthquake. All of us - regardless of where we live - should be prepared by knowing what to do: drop, cover, and hold on.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7607931-fema-national-prepareathon/
KitchenAid has launched a new line of dishwashers combining striking design elements, including a unique black stainless steel finish, with high-performance features that have earned it bragging rights as the best performing dishwasher brand.
“Our latest dishwasher models bring a sleek and sophisticated look to the kitchen, but can tackle even the toughest challenges,” said Beth Robinson, senior manager of brand experience for KitchenAid. “Tests undertaken without the benefit of rinse aid have proven that our newest dishwashers offer the best combined wash and dry results of any leading premium brand.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7414131-kitchenaid-new-major-appliances/
On January 12, 2010, a devastating earthquake hit Haiti, killing more than 230,000 people and displacing approximately 1.5 million. Children were orphaned; families were left homeless; and homes, schools and hospitals destroyed. Five years later, SOS Children’s Villages, the world’s largest organization providing care for orphaned and abandoned children, remains unwavering in its ongoing, long-term commitment to the people of Haiti.
“Efforts to rebuild the most affected areas move at a slow place, and the need to support vulnerable children and families remains high. Many of the children and families who survived the earthquake lost everything and experienced severe emotional trauma,” said Lynn Croneberger, CEO of SOS Children’s Villages – USA. “In 2010, we made a strong commitment to support these survivors. Thanks to generous donors and the Government of Haiti, we are able to continue to provide support to Haiti’s most vulnerable.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409351-sos-children-village-milestones/
The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.
“Back to school is a special time for the entire family, and we wanted to offer tips and pork recipes with quality nutrition that could be enjoyed by the entire family,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “It is important that even with the craze of this season families get to enjoy homemade dishes. Pork is safe, healthy and affordable, making it the perfect protein for any lunch box.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391951-national-pork-board-back-to-school-meal-planning/
If hectic weeknight schedules have you dialing for take-out or popping a pre-packaged meal in the microwave, Gordon Ramsay has a time-saving tool that will get you back in the kitchen and cooking healthy, homemade meals in no time. Philips Airfryer is Chef Ramsay’s at-home sous chef for cooking delicious dishes for his whole family. This simple, multi-tasking kitchen appliance uses air instead of oil to fry, roast, bake and grill a variety of foods for breakfast, lunch and dinner.
“This time of year can be quite the frenzy for our family, and a struggle to find time to cook healthy dishes,” said Ramsay. “The Philips Airfryer has been like having a sous chef in my home. It’s fast, easy and everything we make in it always comes out delicious, whether it’s sweet potato fries, juicy roasted chicken, or – my girls’ favorite – crispy kale chips.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7894851-philips-rapidair-airfryer/
PetSafe® brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions announced the launch of its “Naughty Or Nice” holiday campaign featuring a digital pet present guide with recommended products for naughty and nice pets. For each item purchased from the pet present guide during the month of December 2015, PetSafe® brand will donate a toy to a participating animal shelter.
“The holiday season is the time of year to treasure and celebrate our pets,” said Harrison Forbes, celebrity pet expert and PetSafe® spokesperson. “Shelter life can be challenging for pets, and the PetSafe® toys donated will help relieve stress and anxiety.”
The interactive Naughty or Nice Pet Present Guide by PetSafe® brand is loaded with helpful gift ideas and tips from Harrison Forbes on keeping pets secure and healthy throughout the holiday season as well as tips for traveling with pets. The guide can be downloaded, emailed and shared across social media networks. It also features a store locator to help shoppers find a nearby PetSafe® brand retailer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7702951-petsafe-donate-naughty-or-nice/
The first all-new 2017 Subaru Impreza rolled off the assembly line at Subaru of Indiana Automotive, Inc. (SIA), officially launching the first-ever American-built Impreza from the automaker. The Impreza had historically been produced only in Japan. The start of Impreza production marks the culmination of more than three years of preparation and highlights the consistent growth in Subaru demand in the United States (U.S.). The positive economic impact of that growth is clear in the investment Subaru made to increase SIA’s production capacity and prepare for Impreza production. SIA invested $1.3 billion over the past four years, and hired an additional 1,400 associates in the past year.
“In a time when some manufacturers are moving work out of the United States, we’re proud to be bringing Subaru Impreza production to the heartland of America,” said Tom Easterday, Senior Executive Vice President of SIA. “The move has allowed us to create hundreds of new jobs not only at SIA, but also at our suppliers in Indiana and across the country.”
The all-new 2017 Subaru Impreza is the first vehicle built using the new Subaru Global Platform architecture that is designed to enhance safety, comfort, agility and driving pleasure. Available in sedan and 5-door models, the 2017 Impreza is equipped with new driver assist technology, multimedia features and standard Symmetrical All-Wheel Drive. The new Impreza will be available in base, Premium, Sport and Limited trim lines starting in late 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7673252-subaru-impreza-first-2017-american-made/
