The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
First experience in the prototype Tesla Model 3 $35,000 electric car. This is the dual-motor version - the entry level car will be single-motor, RWD.
More details at http://www.slashgear.com/tags/tesla
The Lincoln Continental, the Mercedes-Benz E-Class and the Toyota Avalon come out at the top of a group of six large cars recently evaluated by the Insurance Institute for Highway Safety.
The three cars qualify for TOP SAFETY PICK+, the Institute’s highest award. The Tesla Model S, the Chevrolet Impala and the Ford Taurus fall short of any award because they each earn only an acceptable rating in the small overlap front test.
Vehicles qualify for either the TOP SAFETY PICK or TOP SAFETY PICK+ award if they have good ratings from IIHS in five crashworthiness tests — small overlap front, moderate overlap front, side, roof strength and head restraints — and an available front crash prevention system that earns a superior or advanced rating. To qualify for TOP SAFETY PICK+, a vehicle also must come with good or acceptable headlights
A group of four minivans recently tested by the Insurance Institute for Highway Safety for protection in small overlap front crashes shows some of the worst possible outcomes for this type of crash, with only one vehicle performing acceptably.
The Nissan Quest, the Chrysler Town & Country and its twin, the Dodge Grand Caravan, all earn poor ratings. The exception to the disappointing pattern is the 2015 Toyota Sienna, which earns an acceptable rating. It joins the Honda Odyssey, which last year earned a good rating in the test, in the ranks of TOP SAFETY PICK+ winners.
With just days to go before Black Friday and Cyber Monday – the busiest online shopping days of the Christmas season – Sweden’s Volvo Cars has unveiled a brand new way to take some of the hassle out Christmas shopping.
The premium car maker has launched the world’s first commercially available in-car delivery service by teaming up with PostNord, the Nordic region’s leading communication and logistics supplier, Lekmer.com, the leading Nordic online toy and baby goods store, and Mat.se, a Swedish online grocery retailer, to have Christmas toys, gifts, food and drinks delivered to its cars.
Volvo In-car Delivery promises to bring some of the cheer back to Christmas by eradicating the more unpleasant aspects of seasonal shopping such as a desperate search for parking space in a busy city centre, crowds of stressed people and the disappointment of missed deliveries.
The Volvo In-car Delivery works by means of a digital key, which is used to gain one-time access to your vehicle. Owners simply order the goods online, receive a notification that the goods have been delivered and then just drive home with them.
To view the multimedia release go to:
http://www.multivu.com/players/English/7698551-volvo-roam-delivery/
On American roads ethanol is saving consumers money at the pump and improving overall engine performance. In 2011, the use of ethanol helped reduce the average price of gas by $1.09 saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.
LEARN MORE: http://www.mnbiofuels.org/
What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.1
With Child Passenger Safety Week upon us, the good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children's Hospital Medical Center and Toyota, to save children's lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation's leading children's hospitals and has educated more than 17,000 people about the proper use of car seats and seat belts. Toyota's sponsorship has provided funding for over 40,000 car seats for families in need.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318951-toyota-cincinnati-children-s-hospital-child-passenger-safety-buckle-up-for-life/
The 2014 model-year vehicles and brands (in both non-luxury and luxury categories) with the lowest projected ownership costs were announced today by Kelley Blue Book www.kbb.com, the leading provider of new and used car information. These awards are based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.
While depreciation (or loss of value) and fuel costs may be the greatest expense incurred in owning a vehicle, there are other factors that can have a significant impact on a consumer’s pocketbook. Available on Kelley Blue Book’s KBB.com, 5-Year Cost to Own information takes into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new models.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65344-kelley-blue-book-kbb-announces-2014-5-cost-to-own-award-winners
