Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Based on its recent analysis of the medical imaging market, Frost & Sullivan recognizes Siemens Healthcare with the 2011 North American Frost & Sullivan Award for New Product Innovation. Siemens Healthcare’s innovative Biograph mMR is the first scanner capable of simultaneously acquiring whole-body positron emission tomography (PET) and magnetic resonance imaging (MRI) data.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51015/
The North American International Auto Show (NAIAS) will open its doors to more than 4,500 automotive journalists in a few short weeks with an anticipated 30-40 worldwide debuts from automotive manufacturers around the globe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/naias/47726/
Madworld is an imaginative third-person action game exclusively for Wii and was produced by Atsushi Inaba. MadWorld has a unique black and white style depicting an incredibly sharp backdrop that straddles graphic novels and 3D worlds. As players battle opponents, they must master the use of various weapons and items found within their environment, such as chainsaws and street signs, while entertaining sports commentary adds to the third-person gameplay. With its irreverent humor and over-the-top violence, MadWorld will deliver a unique core gaming experience currently missing on the Wii system.
Studies show that life insurance coverage is at its lowest point in more than five decades. According to the 2011 Genworth LifeJacketSM Study, 7 Key Insights to Help Close the Coverage Gap, released today, almost half of Americans with household incomes between $50,000 and $250,000 do not have life insurance and those with insurance have only enough to cover 3.6 years of income, leaving their families significantly underinsured.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50787-genworth-financial-study-of-consumer-life-insurance
Zaha Hadid Architects and Roca are delighted to announce the opening of a brand new flagship space, the Roca London Gallery, at Imperial Wharf close to Chelsea Harbour. Zaha Hadid Architects were commissioned to create this unique concept which takes its inspiration from the power of water as a transforming element and which will bring the Roca London Gallery to life.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/roca/52146/
Cirque du Soleil, in partnership with Elvis Presley Enterprises, a CKX, Inc (NASDAQ: CKXE) company, celebrates the world premiere of its latest resident show Viva ELVIS™, at ARIA Resort & Casino™ at CityCenter in Las Vegas tonight.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cirque/42112/
Six Flags Great Adventure, America’s largest regional theme park, today announced the addition of King Cobra, an intense and visually-stunning, racing tube slide, opening at Six Flags Hurricane Harbor in Summer 2012.
King Cobra promises one of the most extreme riding experiences in the industry while also delivering great spectator appeal. Complete with bold orange, black and yellow scales to resemble a massive cobra on both the interior and exterior, this slide tower will be the first of its kind anywhere in the United States. King Cobra’s unique configuration enables two tubes to race through a circular path with twists, turns and surprises through enclosed and open sections of the slide at speeds up to 32 miles per hour. The ride’s finale features a sudden, 25-foot plunge at a 50-degree angle with riders racing until the heart-pounding finish as they appear to be swallowed by the massive mouth of the cobra.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54599-six-flags-hurricane-harbor-new-water-slide-king-cobra-summer-2012
Altera Corporation (NASDAQ: ALTR) today announced it has achieved a significant milestone in transceiver technology by becoming the first company to successfully demonstrate 25-Gbps transceiver performance in programmable logic. Altera achieved this milestone in its 28-nm transceiver test chip, a prototyping platform that Altera is using to succeassfully deploy 28-Gbps transceivers on 28-nm FPGAs. Reaching the 25-Gbps milestone more than doubles the transceiver performance in currently available FPGA solutions, and rivals or exceeds the abilities of competitive ASSP offerings. A demonstration video of the 28-nm transceiver test chip is available for viewing on Altera's website.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/altera/43983/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced its most popular fragrances within its new contemporary candle line, Pure Radiance. After just a few weeks of availability, the three best-selling Pure Radiance scents are:
After Dark™ — Enjoy an enchanted evening with this nocturnal mix of night air, garden herbs, rich woods and musk.
Beachfront™ — Escape to a place where the air is filled with the sounds of the waves and the scents of summer blossoms. Includes notes of watery, ozone, pineapple, lotus, and coconut.
Denim™ — Comfortable and casual … this carefree mix of citrus, white flowers, cedarwood and musk is as relaxed as a Sunday afternoon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52097-yankee-candle-announces-pure-radiance-top-fragrances
This book celebrates dolphins' creativity, playfulness, heightened level of self-awareness, and their exceptional ability to communicate with humans, with the author�s many breakthroughs in the field of animal intelligence. She has also fought to abolish a barbaric annual Japanese ritual, hunting dolphins for their meat. Learn more about this book and its author here, http://bit.ly/nri5TD Non Fiction
PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47715/
